Marketing Manager - Jumeirah Marsa Al Arab

📌 Core Information

🔹 Job Title: Marketing Manager - Jumeirah Marsa Al Arab

🔹 Company: Dubai Holding

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting and executing marketing and communication strategies aligned with brand positioning and commercial goals.
• Analyzing market data, trends, and competitors to inform marketing plans across digital, social media, and offline channels.
• Managing brand consistency, content creation, and social media presence to enhance customer engagement and direct bookings.
• Leading direct-to-consumer (D2C) digital campaigns and trade marketing initiatives, supporting key commercial periods and events.
• Utilizing CRM and loyalty programs to support acquisition, retention, and revenue targets while ensuring brand standards.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Supporting and executing marketing and communication strategies aligned with brand positioning and commercial goals, collaborating with corporate and hotel teams to drive volume and ADR.

✅ Analyzing market data, trends, and competitors to inform marketing plans across digital, social media, and offline channels.

✅ Managing brand consistency, content creation, and social media presence to enhance customer engagement and direct bookings.

✅ Leading direct-to-consumer (D2C) digital campaigns and trade marketing initiatives, supporting key commercial periods and events.

✅ Utilizing CRM and loyalty programs to support acquisition, retention, and revenue targets while ensuring brand standards.

ASSUMPTION: The role may require occasional weekend or evening work to support events or campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field

Experience: Minimum of 2 years of experience in the same role in a 5-star luxury hotel or related industries

Required Skills:

• Strong skills in multi-channel marketing strategy, brand management, CRM, data analysis, budgeting, leadership, communication, and stakeholder management.

Preferred Skills:

• Proficiency in English required; knowledge of additional languages relevant to key markets is advantageous but not mandatory.

ASSUMPTION: Candidates with experience in luxury hospitality or related industries are strongly preferred.

💰 Compensation & Benefits

Salary Range: Attractive tax-free salary paid in Dirhams (AED), the local currency of the UAE. Industry standards for this role and experience level in Dubai range from AED 25,000 to AED 40,000 per month.

Benefits:

• Generous F&B benefits
• Reduced hotel rates across our properties globally
• Excellent leave and health care package including dental coverage
• Life insurance
• Incentive programs
• Other employee benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury hotel management and operations

Company Size: 10,001+ employees, offering extensive resources and opportunities for career growth

Founded: 1999, with a rich history and established reputation in the luxury hospitality industry

Company Description:

• Jumeirah, a global leader in luxury hospitality, operates an exceptional portfolio of 31 properties across the Middle East, Europe, Asia, and Africa.
• Known for its distinguished beachfront resorts, esteemed city hotels, and luxury residences, Jumeirah is synonymous with Arabian luxury hospitality and purposeful experiences.
• The brand has become renowned worldwide for its warm and generous service, offering guests unique and memorable experiences.

Company Specialties:

• Jumeirah
• Jumeirah Privé
• Jumeirah Icon
• Jumeirah Residences
• Talise
• and J Club

Company Website: http://www.jumeirah.com

ASSUMPTION: Jumeirah's extensive global presence and diverse portfolio offer unique opportunities for career development and exposure to various markets.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the broader organization

Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and work closely with cross-functional teams, including sales, revenue management, and operations

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion into other departments or functions, such as sales or revenue management
• Opportunities to work on international projects and gain exposure to global markets

ASSUMPTION: The role offers significant potential for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Luxury hotel resort, with a modern and upscale work environment

Office Location(s): Jumeirah Marsa Al Arab, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving hospitality industry and numerous opportunities for personal and professional growth
• The United Arab Emirates offers a tax-free income, excellent benefits, and a high standard of living
• The hotel is located on a private beach, providing a luxurious and tranquil work environment

Work Schedule: Full-time, 40 hours per week, with the possibility of occasional weekend or evening work to support events or campaigns

ASSUMPTION: The work environment is fast-paced, dynamic, and focused on delivering exceptional guest experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the Director of Marketing and other relevant stakeholders
• Final interview with the General Manager or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and communication
• CRM and data analysis
• Leadership and stakeholder management
• Cultural fit and alignment with Jumeirah's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the luxury hospitality industry and Jumeirah's brand
• Prepare examples of your marketing campaigns, strategies, or projects that showcase your skills and achievements
• Research Jumeirah's competitors and market trends to showcase your industry knowledge

ATS Keywords: Marketing strategy, brand management, CRM, data analysis, budgeting, leadership, communication, stakeholder management, luxury hospitality, Jumeirah

ASSUMPTION: The interview process may include case studies, presentations, or other assessments to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Oracle Hospitality OPERA)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Passion for people
• Pride in performance
• Spirit of enterprise
• Commitment to quality
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Customer-focused and guest-centric

Self-Assessment Questions:

• How do you embody Jumeirah's core values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a marketing campaign?
• How do you prioritize and manage multiple projects or tasks with competing deadlines?

ASSUMPTION: Jumeirah values candidates who are passionate, driven, and committed to delivering exceptional guest experiences.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders with competing priorities
• Adapting to a fast-paced and dynamic work environment
• Balancing the need for creativity and innovation with brand guidelines and standards
• Keeping up with industry trends and best practices in marketing and communication

ASSUMPTION: The role may present challenges, but it also offers significant opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike other marketing roles in the hospitality industry, this position focuses specifically on luxury hotel marketing and communication strategies
• Jumeirah's global presence and diverse portfolio offer unique opportunities for career development and exposure to various markets
• Career progression in this role may lead to senior marketing roles within the organization or expansion into other departments or functions

ASSUMPTION: This role offers a unique blend of marketing and hospitality experience, with a focus on luxury hotel marketing and communication strategies.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new luxury hotel or resort
• Analyzing market data and trends to inform marketing strategies and plans
• Managing brand consistency and content creation across multiple channels and platforms
• Leading a direct-to-consumer (D2C) digital campaign to drive direct bookings and revenue

ASSUMPTION: The specific projects and responsibilities may vary depending on the candidate's role and the hotel's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as sales and revenue management?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Jumeirah support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns, strategies, or projects that showcase your skills and achievements
• Research Jumeirah's competitors and market trends to showcase your industry knowledge
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.