Marketing Manager - Kontich

📌 Core Information

🔹 Job Title: Marketing Manager - Kontich

🔹 Company: Antverpia Apotheken

🔹 Location: Kontich, Flanders, Belgium

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive growth and enhance brand perception
• Leading and managing a marketing team to execute campaigns and projects
• Collaborating with internal stakeholders to align marketing efforts with business objectives
• Analyzing campaign performance and customer behavior to optimize marketing initiatives

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on digital marketing and e-commerce.

📋 Key Responsibilities

✅ Translate strategic plans into concrete, measurable marketing plans and roadmaps for growth

✅ Monitor and strengthen PharmaMarket's market positioning and brand perception

✅ Lead the marketing team, consisting of online marketer, e-mail marketer, copywriter, translator, etc.

✅ Manage the marketing budget and optimize campaigns for maximum return on investment

✅ Oversee the entire marketing calendar, including planning, execution, and follow-up

✅ Work data-driven and analyze campaigns and customer behavior to optimize initiatives

✅ Proactively contribute to innovative campaigns, storytelling, content, and brand activations

✅ Ensure consistent communication across all touchpoints (webshop, mail, social, content)

✅ Collaborate with internal stakeholders and the leadership team to link marketing to business objectives

✅ Serve as a sparring partner in making the company's vision visible and tangible to the customer

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management, with a focus on digital marketing and e-commerce.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of marketing experience, including 1 year in a leadership or coordinating role

Required Skills:

• Proven ability to develop and implement marketing plans
• Strong understanding of e-commerce and customer behavior
• Analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in Dutch and English; French is a plus

Preferred Skills:

• Experience in the healthcare or e-commerce industry
• Familiarity with marketing automation tools and CRM systems
• Knowledge of SEO, SEM, and social media advertising

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital marketing and e-commerce, and be comfortable working in a leadership role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a marketing manager in Belgium)

Benefits:

• Hospitalization insurance
• Meal vouchers
• Mobile phone subscription
• Flexible work hours
• Remote work option (1 day per week)
• Employee discounts
• Bike leasing (after 6 months)
• Afterwork drinks and annual staff party

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home one day per week

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager in Belgium, with a focus on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare and pharmaceuticals, with a focus on online retail and e-commerce

Company Size: Medium (51-200 employees), offering a dynamic and innovative work environment

Founded: 1959, with a rich history and a strong focus on quality and customer service

Company Description:

• Antverpia Apotheken is a family-owned pharmacy chain with 11 physical locations, an online pharmacy (PharmaMarket), a wholesale division, and an institute
• The company offers a wide range of quality products and prioritizes personalized customer advice and satisfaction
• Antverpia Apotheken is committed to innovation, quality, and customer-centricity in the healthcare sector

Company Specialties:

• Pharmacy and wholesale
• Online retail and e-commerce
• Healthcare and pharmaceuticals

Company Website: http://www.antverpia.net

ASSUMPTION: Antverpia Apotheken is a well-established company in the healthcare industry, with a strong focus on innovation, quality, and customer service.

📊 Role Analysis

Career Level: Mid-level marketing manager, with opportunities for growth and development

Reporting Structure: Reports directly to the leadership team, with responsibility for managing the marketing team

Work Arrangement: Hybrid (4 days on-site, 1 day remote), with flexible hours and the option to work from home one day per week

Growth Opportunities:

• Progression to a senior marketing role or leadership position within the company
• Expanding skills and knowledge in digital marketing, e-commerce, and healthcare
• Contributing to the company's growth and success, with the potential for international opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on digital marketing, e-commerce, and healthcare.

🌍 Location & Work Environment

Office Type: Modern, open workspace with a focus on collaboration and communication

Office Location(s): Kontich, Belgium (with the option to work remotely one day per week)

Geographic Context:

• Kontich is a city in the province of Antwerp, Flanders, Belgium
• The city offers a mix of urban and suburban living, with easy access to nearby cities and attractions
• Kontich is well-connected by public transportation, with nearby highways and international airports

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home one day per week

ASSUMPTION: The work environment is modern, collaborative, and focused on innovation and customer service, with the option to work remotely one day per week.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the leadership team

Key Assessment Areas:

• Marketing strategy and planning
• Team leadership and management
• Campaign execution and optimization
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare examples of successful marketing campaigns or projects you've led, with a focus on digital marketing and e-commerce
• Research Antverpia Apotheken and PharmaMarket to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing strategy, team leadership, campaign management, digital marketing, e-commerce, customer behavior, data analysis, brand perception, market positioning

ASSUMPTION: The application process is typical for a marketing manager role, with a focus on assessing the candidate's marketing experience, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing managers, with a focus on digital marketing and e-commerce.

👔 Cultural Fit Considerations

Company Values:

• Quality and innovation
• Customer-centricity
• Collaboration and teamwork
• Integrity and responsibility
• Continuous learning and development

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and customer service
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Antverpia Apotheken's values, particularly in terms of quality, innovation, and customer-centricity?
• How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
• How do you stay up-to-date with industry trends and best practices in digital marketing and e-commerce?

ASSUMPTION: Antverpia Apotheken values a dynamic, collaborative, and customer-centric work environment, with a focus on innovation, quality, and continuous learning.

⚠️ Potential Challenges

• Balancing strategic planning and hands-on campaign management
• Managing a team and ensuring consistent communication across all touchpoints
• Optimizing marketing initiatives based on data analysis and customer behavior
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse range of stakeholders, both internal and external

ASSUMPTION: This role presents challenges in terms of balancing strategic planning and hands-on campaign management, as well as working in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on digital marketing and e-commerce within the healthcare industry
• Antverpia Apotheken's size and structure may offer more opportunities for growth and development compared to larger corporations
• This role may have more responsibility for both strategic planning and hands-on campaign management compared to other marketing manager positions

ASSUMPTION: This role is unique in its focus on digital marketing and e-commerce within the healthcare industry, with opportunities for growth and development in a medium-sized company.

📝 Sample Projects

• Developing and executing a digital marketing campaign to drive online sales and customer engagement
• Analyzing customer behavior and optimizing marketing initiatives based on data-driven insights
• Collaborating with internal stakeholders to align marketing efforts with business objectives and brand guidelines

ASSUMPTION: These sample projects reflect the role's focus on digital marketing, e-commerce, and data-driven decision-making, as well as its collaborative and customer-centric nature.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans?
• What are the key priorities for the marketing team in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions focus on the role's strategic importance, priorities, challenges, and metrics for success, as well as opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare examples of successful marketing campaigns or projects you've led, with a focus on digital marketing and e-commerce
• Research Antverpia Apotheken and PharmaMarket to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.