Marketing Manager - KSA

📌 Core Information

🔹 Job Title: Marketing Manager - KSA

🔹 Company: Abwaab

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Saudi Nationals Only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to increase brand awareness, generate leads, and drive revenue growth in the EdTech sector.
• Managing multi-channel marketing campaigns, maintaining a strong brand identity, and overseeing content creation.
• Collaborating closely with Sales and Product teams to achieve business goals.

ASSUMPTION: This role requires a creative and data-driven mindset, with a strong focus on performance analytics and market research to optimize results.

📋 Key Responsibilities

Strategic Leadership:

• Develop and execute marketing strategies to drive brand awareness, lead generation, and revenue growth.
• Analyze market trends, competitor activity, and customer needs to inform marketing approaches.

Campaign Management:

• Plan, execute, and measure the success of marketing campaigns across various channels (e.g., social media, email, content marketing).
• Collaborate with cross-functional teams (e.g., Sales, Product) to align marketing efforts.

Brand Management:

• Develop and maintain a strong brand identity and messaging.
• Ensure consistent branding across all marketing channels and customer touchpoints.

Content Creation:

• Develop high-quality, engaging content (e.g., blog posts, videos, social media posts) to attract and retain customers.
• Collaborate with content creators, designers, and writers to produce marketing materials.

Lead Generation:

• Develop and execute lead generation strategies to drive conversions.
• Manage lead nurturing programs to convert leads into customers.

Performance Optimization:

• Track and analyze marketing metrics (e.g., website traffic, social media engagement, lead conversion rates).
• Use data insights to optimize marketing campaigns and improve ROI.

Market Research:

• Conduct market research to understand customer needs, preferences, and pain points.
• Analyze competitor activity and market trends to inform marketing strategies.

Collaboration and Communication:

• Collaborate with Sales, Product, and other teams to drive business growth.
• Communicate marketing plans, progress, and results to stakeholders.

ASSUMPTION: The ideal candidate should possess a blend of creativity and data-driven decision-making skills, with experience in the EdTech sector and proficiency in market research and performance analytics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in marketing, with a focus on strategy development, campaign management, and performance optimization.

Required Skills:

• Proven track record in developing and executing successful marketing strategies.
• Strong analytical skills and proficiency in performance analytics tools.
• Excellent communication and collaboration skills.
• Fluency in English and Arabic.
• Experience working in the EdTech sector or a related industry.

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of the Saudi Arabian market and customer base.

ASSUMPTION: While not explicitly stated, proficiency in market research and data analysis is crucial for this role. Additionally, experience in the EdTech sector or a related industry is highly desirable.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (industry standard for a Marketing Manager role in Saudi Arabia, based on experience level and market research)

Benefits:

• Health insurance coverage.
• Retirement plan contributions.
• Performance-based bonuses.
• Professional development opportunities.

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a Marketing Manager role in Saudi Arabia. The actual salary may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech and Education

Company Size: Medium (201-500 employees)

Founded: 2019

Company Description:

• Abwaab is an online learning platform that allows students to learn at their own pace, test themselves, and get ahead with expert tutors anytime and anywhere.
• The platform offers short, engaging video lessons, visualized learning journeys, continuous assessment, and performance analytics to change the way students learn outside the classroom.

Company Specialties:

• EdTech and Education

Company Website: abwaab.me

ASSUMPTION: Abwaab is a growing EdTech company with a strong focus on innovative learning solutions and a commitment to helping students succeed.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential career progression to a Senior Marketing Manager or similar role as the company grows.
• Opportunities to expand skills and knowledge in the EdTech sector and marketing field.
• Chance to work on high-impact projects and contribute to the company's overall success.

ASSUMPTION: This role offers a unique opportunity for a creative and data-driven marketing professional to make a significant impact on the company's growth and market presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a diverse population and a thriving business environment.
• The city offers a mix of traditional and modern attractions, with a growing focus on technology and innovation.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: Working at Abwaab's Riyadh office provides an engaging and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
• Final round interviews or assessments to evaluate problem-solving skills and cultural fit.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Analytical skills and proficiency in performance analytics tools.
• Communication and collaboration skills, with a focus on stakeholder management.
• Cultural fit and alignment with Abwaab's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit.
• Research Abwaab's company culture and mission to demonstrate your enthusiasm and alignment with the organization.

ATS Keywords: Marketing Strategy, Campaign Management, Performance Optimization, Market Research, EdTech, Brand Management, Lead Generation, Collaboration, Communication, Data Analysis, Saudi Arabia

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout multiple interview rounds.

🛠 Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo).
• Performance analytics tools (e.g., Google Analytics, Mixpanel).
• Social media management tools (e.g., Hootsuite, Buffer).
• Content creation and management tools (e.g., WordPress, Canva).

ASSUMPTION: Proficiency in these tools is not required but would be an asset for the ideal candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success.
• Collaboration: Working together to achieve common goals and exceed expectations.
• Customer-centricity: Focusing on customer needs and preferences to deliver exceptional experiences.

Work Style:

• Data-driven: Making informed decisions based on data analysis and market research.
• Creative: Approaching challenges with unique and innovative solutions.
• Adaptable: Embracing change and continuous learning to stay ahead in the fast-paced EdTech sector.

Self-Assessment Questions:

• How do you align with Abwaab's value of innovation, and what specific ideas do you have to drive growth and success?
• Describe a time when you collaborated with a team to achieve a common goal, and how did you ensure the success of the project?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices in the EdTech sector?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Abwaab's company values and work style preferences throughout the interview process.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management.
• Working in the competitive EdTech sector may present unique challenges and require continuous adaptation and innovation.
• The Saudi Arabian market may have specific cultural and linguistic considerations that require careful navigation.
• Collaborating with cross-functional teams may require strong communication and stakeholder management skills.

ASSUMPTION: These challenges can be overcome with a proactive and strategic approach, as well as a strong commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position may require more focus on market research and data-driven decision-making due to the competitive EdTech sector.
• Working in the Saudi Arabian market may present unique cultural and linguistic challenges that require specific skills and knowledge.
• This role may offer more opportunities for career growth and professional development as the company continues to expand and innovate in the EdTech sector.

ASSUMPTION: Candidates should be prepared to discuss their unique qualifications and experiences that make them well-suited for this specific role and market.

📝 Sample Projects

• Developing and executing a successful social media campaign to increase brand awareness and drive user engagement.
• Conducting market research to identify customer pain points and inform marketing strategies.
• Optimizing website content and design to improve user experience and drive conversions.

ASSUMPTION: These sample projects demonstrate the data-driven and creative approach required for success in this role, as well as the ability to work collaboratively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next fiscal year, and how does this role contribute to its success?
• How does the company measure and optimize the performance of its marketing campaigns, and what tools do you use for this purpose?
• What are the key challenges facing the EdTech sector in Saudi Arabia, and how does the company plan to address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the company's plans for expansion and growth in the next 5 years, and how does this role contribute to those plans?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, as well as a strong interest in the company's success and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit.
• Research Abwaab's company culture and mission to demonstrate your enthusiasm and alignment with the organization.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.