📌 Core Information
🔹 Job Title: Marketing Manager KSA
🔹 Company: Signify Netherlands B.V.
🔹 Location: Saudi Arabia - Home Based
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing function for Signify KSA, ensuring alignment with regional and global business priorities.
- Developing and executing a data-driven marketing strategy to enhance market penetration, revenue growth, and profitability.
- Strengthening Signify’s positioning as the leading lighting brand in Saudi Arabia, leveraging market trends such as smart city initiatives, energy efficiency mandates, and LED transformation projects.
- Aligning marketing efforts with Saudi Vision 2030, focusing on sustainability, digitalization, and smart infrastructure projects.
- Driving forecast accuracy and market demand planning to support business objectives.
ASSUMPTION: This role requires a strategic mindset, deep market insight, and leadership acumen to navigate a rapidly evolving business landscape. The successful candidate will have a proven track record in strategic marketing, brand management, and go-to-market execution in a technology-driven or B2B industry, preferably in lighting, smart building technologies, or adjacent sectors.
📋 Key Responsibilities
✅ Lead and represent the marketing function for Signify KSA, ensuring alignment with regional and global business priorities.
✅ Develop and execute a data-driven marketing strategy that enhances market penetration, revenue growth, and profitability.
✅ Strengthen Signify’s positioning as the leading lighting brand in Saudi Arabia, leveraging market trends such as smart city initiatives, energy efficiency mandates, and LED transformation projects.
✅ Align marketing efforts with Saudi Vision 2030, focusing on sustainability, digitalization, and smart infrastructure projects.
✅ Oversee end-user and channel marketing strategies, ensuring effective B2B and B2C go-to-market models.
✅ Drive forecast accuracy and market demand planning to support business objectives.
✅ Optimize the marketing mix—including pricing, distribution, service offerings, and promotional plans—to maximize market share, sales, and margin.
✅ Establish strong relationships with key stakeholders, government bodies, and industry influencers to strengthen brand credibility and market access.
✅ Manage Advertising & Promotion (A&P) budgets, ensuring ROI-driven marketing investments.
✅ Develop and implement digital marketing initiatives, leveraging tools such as AI-driven customer insights, CRM, and marketing automation to enhance customer engagement.
✅ Drive Signify’s thought leadership in sustainable lighting, IoT-enabled solutions, and smart building technologies within KSA.
✅ Align with global best practices while ensuring local relevance in all marketing initiatives.
✅ Cultivate a culture of accountability, agility, and high performance within the marketing team.
✅ Identify, develop, and retain top marketing talent to build a best-in-class marketing organization.
✅ Foster strong cross-functional collaboration across sales, product management, and supply chain teams to drive operational excellence.
✅ Ensure full compliance with corporate governance, business integrity standards, and local regulatory requirements.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to thrive in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 10+ years of marketing experience in a technology-driven or B2B industry, preferably in lighting, smart building technologies, or adjacent sectors.
Required Skills:
- Proven expertise in strategic marketing, brand management, and go-to-market execution.
- Strong understanding of the Saudi Arabian market, including local regulations, business culture, and industry-specific growth drivers.
- Experience in channel marketing and direct-to-customer strategies, covering both B2B and B2C models.
- Knowledge of smart city, energy efficiency, and sustainable lighting trends in KSA.
- Demonstrated ability to lead high-performing teams and drive employee engagement.
- Strong business acumen, analytical mindset, and decision-making capabilities.
- Fluent in English; Arabic proficiency is a plus.
Preferred Skills:
- Experience in managing marketing budgets and ensuring ROI-driven investments.
- Knowledge of AI-driven customer insights, CRM, and marketing automation tools.
- Familiarity with Saudi Vision 2030 and its impact on the lighting industry.
ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Signify is an equal opportunity employer and encourages applications from candidates who may not meet all the listed requirements but are eager to learn and grow in the marketing field.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not specified. However, based on industry standards and the required experience level, the estimated salary range for a Marketing Manager in Saudi Arabia is SAR 30,000 - 50,000 per month (USD 8,000 - 13,300).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth within the organization.
- Access to cutting-edge technology and innovative solutions in the lighting industry.
- Collaborative work environment with a diverse and inclusive team.
Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Overtime may be required based on business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the electrical and electronics manufacturing industry, with a focus on lighting solutions and smart building technologies.
Company Size: Signify is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Signify was founded in 1891 as a lighting company and has since grown into a global leader in the industry, with a strong focus on innovation and sustainability.
Company Description:
- Signify is the world leader in lighting for professionals and consumers, unlocking the extraordinary potential of light for brighter lives and a better world.
- The company's global portfolio of brands delivers advanced products, connected systems, and services designed to enhance well-being and performance, elevate experiences, and advance sustainability.
- Signify is committed to the continuous development of its employees, using its learning to shape the future of light and create a sustainable future.
Company Specialties:
- Lighting solutions for homes, offices, cities, and beyond.
- Smart building technologies and IoT-enabled solutions.
- Sustainable lighting and energy-efficient products.
- Data analytics, AI, and connected lighting.
Company Website: http://www.signify.com
ASSUMPTION: Signify's extensive experience in the lighting industry and commitment to sustainability make it an attractive employer for candidates interested in driving innovation and positive change.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead a marketing team and drive strategic initiatives within the organization.
Reporting Structure: The Marketing Manager KSA will report directly to the Regional Marketing Director and work closely with cross-functional teams, including sales, product management, and supply chain.
Work Arrangement: This is an on-site position based in Saudi Arabia, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a regional or global marketing role within the organization.
- Expansion of responsibilities to include additional markets or product lines.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: The Marketing Manager KSA role offers a unique opportunity for career growth and development within a global organization, with the potential to make a significant impact on the company's success in the Saudi Arabian market.
🌍 Location & Work Environment
Office Type: Signify's office in Saudi Arabia is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The office is located in Riyadh, Saudi Arabia, with the possibility of remote work for specific tasks or projects.
Geographic Context:
- Saudi Arabia is the largest economy in the Arabian Gulf and the Middle East, with a strong focus on diversifying its economy and promoting sustainable development.
- The Saudi Arabian market offers significant opportunities for growth and innovation in the lighting industry, driven by government initiatives such as Saudi Vision 2030.
- The country's strategic location and diverse economy make it an attractive market for international businesses.
Work Schedule: The standard workweek is Sunday to Thursday, with working hours from 9:00 AM to 5:30 PM, including a one-hour lunch break. Overtime may be required based on business needs.
ASSUMPTION: The work environment at Signify is dynamic and collaborative, with a strong focus on innovation and sustainability. The company offers a competitive benefits package and opportunities for professional development and career growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Signify careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth interviews with the hiring manager and other team members to discuss the candidate's experience, skills, and career goals.
- Final interview with the Regional Marketing Director to discuss the candidate's fit for the role and the organization.
- Background check and reference verification for the selected candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Understanding of the Saudi Arabian market and local business culture.
- Experience in channel marketing and direct-to-customer strategies.
- Ability to lead and manage high-performing teams.
- Fluency in English and Arabic (preferred).
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Saudi Arabian market and local business culture in your application materials.
- Prepare for behavioral interview questions that focus on your experience with strategic marketing, brand management, and go-to-market execution.
- Research Signify's products, services, and market position to show your enthusiasm for the role and the company.
ATS Keywords: Marketing strategy, brand management, go-to-market execution, Saudi Arabian market, channel marketing, customer engagement, digital marketing, AI-driven insights, CRM, marketing automation, smart city initiatives, energy efficiency, LED transformation projects, Saudi Vision 2030, team leadership, cross-functional collaboration, operational excellence.
ASSUMPTION: The application process for the Marketing Manager KSA role at Signify is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- AI-driven customer insights tools, such as IBM Watson or SAS Customer Intelligence 360.
- CRM software, such as Salesforce or Microsoft Dynamics 365.
- Marketing automation tools, such as Marketo or HubSpot.
- Project management tools, such as Asana or Trello.
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Signify is committed to understanding and meeting the needs of its customers, both internal and external.
- Innovation: The company fosters a culture of creativity and continuous improvement, driving innovation in the lighting industry.
- Sustainability: Signify is dedicated to creating a sustainable future through its products, services, and business practices.
- Integrity: The company upholds the highest ethical standards in all its business activities.
- Collaboration: Signify values teamwork and cross-functional collaboration to drive success and achieve its goals.
Work Style:
- Dynamic and fast-paced: The marketing team operates in a rapidly evolving business landscape, requiring adaptability and agility.
- Data-driven: Signify uses data and analytics to inform its marketing strategies and measure performance.
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration to drive operational excellence.
- Results-oriented: Signify is focused on achieving its business objectives and delivering value to its customers.
Self-Assessment Questions:
- How do you align with Signify's commitment to sustainability and creating a positive impact on the environment and society?
- How do you approach building and maintaining strong relationships with key stakeholders, government bodies, and industry influencers?
- How do you ensure that your marketing strategies are data-driven and ROI-focused, while also considering local market dynamics and cultural nuances?
ASSUMPTION: The ideal candidate for the Marketing Manager KSA role will be a strong cultural fit with Signify's values and work style, with a passion for driving innovation and positive change in the lighting industry.
⚠️ Potential Challenges
- The Saudi Arabian market is dynamic and rapidly evolving, requiring adaptability and strategic agility from the Marketing Manager KSA.
- The role involves managing a marketing budget and ensuring ROI-driven marketing investments, which may present challenges in a competitive market with limited resources.
- Navigating local regulations and government requirements may present challenges, requiring a strong understanding of the local business culture and regulatory environment.
- Building and maintaining strong relationships with key stakeholders, government bodies, and industry influencers may require significant time and effort, potentially impacting other aspects of the role.
ASSUMPTION: The Marketing Manager KSA role presents unique challenges and opportunities for growth and development within a dynamic and rapidly evolving market.
📈 Similar Roles Comparison
- Compared to other marketing roles in the lighting industry, the Marketing Manager KSA role offers a unique opportunity to drive strategic initiatives and make a significant impact on the company's success in the Saudi Arabian market.
- Unlike other roles in the region, this position requires a strong understanding of the local market, including local regulations, business culture, and industry-specific growth drivers.
- Career progression in this role may lead to regional or global marketing positions within the organization, offering opportunities for growth and development beyond the Saudi Arabian market.
ASSUMPTION: The Marketing Manager KSA role is a unique and attractive opportunity for candidates interested in driving strategic marketing initiatives and making a significant impact on the company's success in the Saudi Arabian market.
📝 Sample Projects
- Developing and executing a marketing strategy to launch a new IoT-enabled lighting product in the Saudi Arabian market, including market research, customer segmentation, and go-to-market planning.
- Conducting a competitive analysis of the Saudi Arabian lighting market, identifying opportunities for growth and differentiation for Signify's product portfolio.
- Managing a marketing campaign to promote energy efficiency and sustainability in the commercial real estate sector, in collaboration with local government bodies and industry partners.
ASSUMPTION: The Marketing Manager KSA role offers a unique opportunity to work on high-impact projects that drive innovation and positive change in the lighting industry.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Signify support the professional development and career growth of its marketing team members?
- What are the key priorities for the Marketing Manager KSA in the first 90 days in the role?
- How does Signify measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the lighting industry in Saudi Arabia, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic marketing, brand management, and go-to-market execution expertise.
- Prepare for behavioral interview questions that focus on your experience with strategic marketing, brand management, and go-to-market execution, as well as your understanding of the Saudi Arabian market and local business culture.
- Research Signify's products, services, and market position to show your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
