📌 Core Information
🔹 Job Title: Marketing Manager KSA
🔹 Company: Signify
🔹 Location: Saudi Arabia - Home Based
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Home-Based)
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing function for Signify KSA, aligning with regional and global business priorities
- Developing and executing a data-driven marketing strategy to enhance market penetration, revenue growth, and profitability
- Strengthening Signify’s positioning as the leading lighting brand in Saudi Arabia, leveraging market trends and aligning with Saudi Vision 2030
- Overseeing end-user and channel marketing strategies, driving forecast accuracy, and optimizing the marketing mix
- Establishing strong relationships with key stakeholders, government bodies, and industry influencers to strengthen brand credibility and market access
ASSUMPTION: This role requires a strategic mindset, leadership acumen, and deep market insight to navigate a rapidly evolving business landscape.
📋 Key Responsibilities
✅ Lead and represent the marketing function for Signify KSA, ensuring alignment with regional and global business priorities
✅ Develop and execute a data-driven marketing strategy that enhances market penetration, revenue growth, and profitability
✅ Strengthen Signify’s positioning as the leading lighting brand in Saudi Arabia, leveraging market trends and aligning with Saudi Vision 2030
✅ Oversee end-user and channel marketing strategies, driving forecast accuracy and optimizing the marketing mix
✅ Establish strong relationships with key stakeholders, government bodies, and industry influencers to strengthen brand credibility and market access
✅ Manage Advertising & Promotion (A&P) budgets, ensuring ROI-driven marketing investments
✅ Develop and implement digital marketing initiatives, leveraging tools such as AI-driven customer insights, CRM, and marketing automation to enhance customer engagement
✅ Drive Signify’s thought leadership in sustainable lighting, IoT-enabled solutions, and smart building technologies within KSA
✅ Align with global best practices while ensuring local relevance in all marketing initiatives
✅ Cultivate a culture of accountability, agility, and high performance within the marketing team
✅ Foster strong cross-functional collaboration across sales, product management, and supply chain teams to drive operational excellence
✅ Ensure full compliance with corporate governance, business integrity standards, and local regulatory requirements
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive marketing success in the Saudi Arabian market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of marketing experience in a technology-driven or B2B industry, preferably in lighting, smart building technologies, or adjacent sectors
Required Skills:
- Proven expertise in strategic marketing, brand management, and go-to-market execution
- Strong understanding of the Saudi Arabian market, including local regulations, business culture, and industry-specific growth drivers
- Experience in channel marketing and direct-to-customer strategies, covering both B2B and B2C models
- Knowledge of smart city, energy efficiency, and sustainable lighting trends in KSA
- Demonstrated ability to lead high-performing teams and drive employee engagement
- Strong business acumen, analytical mindset, and decision-making capabilities
- Fluent in English; Arabic proficiency is a plus
Preferred Skills:
- Experience working in a multinational corporation
- Knowledge of the lighting industry and its competitive landscape
- Proven track record in driving revenue growth and market share
ASSUMPTION: Candidates with a strong blend of strategic marketing expertise, local market knowledge, and leadership skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Saudi Arabia with 10+ years of experience, the estimated salary range is SAR 35,000 - 50,000 per month (USD 9,333 - 13,333).
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth
- Dynamic work environment with a global leader in lighting technology
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the lighting industry, focusing on connected lighting and the Internet of Things (IoT). The company is a global leader in lighting solutions, with a strong focus on sustainability and innovation.
Company Size: Signify is a large multinational corporation with over 5,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse markets.
Founded: Signify was founded in 1892 and has a rich history of innovation and leadership in the lighting industry.
Company Description:
- Signify is committed to leading the industry in connected lighting and IoT, driving data analytics, AI, and smart solutions for homes, offices, cities, and beyond
- The company's culture emphasizes continuous learning, creativity, and commitment to diversity and inclusion, empowering employees to grow their skills and careers
- Signify is dedicated to transforming the industry and making a lasting difference for brighter lives and a better world
Company Specialties:
- Connected lighting and IoT solutions
- Data analytics and AI-driven insights
- Smart building technologies and sustainable lighting
Company Website: https://www.signify.com/
ASSUMPTION: Signify's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to international markets.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills to drive marketing success in the Saudi Arabian market.
Reporting Structure: The Marketing Manager KSA will report directly to the Regional Marketing Director and work closely with regional and global teams, as well as local stakeholders.
Work Arrangement: This role is home-based, with flexibility for remote work. However, the position may require occasional travel to meet with stakeholders, attend industry events, or visit customer sites.
Growth Opportunities:
- Potential career progression within the marketing function or into other areas of the business, such as sales or product management
- Opportunities to work on high-impact projects and gain exposure to diverse markets and industries
- Access to professional development resources and training programs to support career growth
ASSUMPTION: The Marketing Manager KSA role offers a unique opportunity to drive marketing success in a dynamic and growing market, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Home-based, with flexibility for remote work
Office Location(s): Saudi Arabia - Home Based
Geographic Context:
- Saudi Arabia is the largest economy in the Middle East and a key market for Signify's products and solutions
- The Saudi Arabian market offers significant opportunities for growth and innovation in the lighting industry, driven by initiatives such as Saudi Vision 2030
- The home-based work arrangement provides flexibility and convenience, while also offering opportunities for face-to-face collaboration with local stakeholders
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The home-based work arrangement and geographic context of this role offer candidates the opportunity to balance work-life responsibilities while driving marketing success in a dynamic and growing market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews, potentially including a case study or presentation
- Job offer and onboarding
Key Assessment Areas:
- Strategic marketing expertise and local market knowledge
- Leadership skills and team management capabilities
- Analytical mindset and decision-making abilities
- Cultural fit and alignment with Signify's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic mindset, and local market knowledge
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and decision-making skills
- Research Signify's products, markets, and competitors to demonstrate your understanding of the industry and the company's position within it
ATS Keywords: Marketing Strategy, Brand Management, Go-to-Market, Channel Marketing, B2B, B2C, Market Insight, Data-Driven, Digital Marketing, Customer Engagement, Sustainability, Leadership, Analytical Mindset, Cross-Functional Collaboration, Regulatory Compliance, Employee Engagement
ASSUMPTION: The application process for this role will focus on assessing candidates' strategic marketing expertise, local market knowledge, and leadership skills, as well as their cultural fit with Signify's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager KSA will leverage a range of marketing automation, CRM, and data analytics tools to drive marketing success in the Saudi Arabian market.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Integrity and accountability
- Collaboration and teamwork
- Diversity and inclusion
Work Style:
- Strategic and data-driven approach to marketing
- Collaborative and cross-functional teamwork
- Adaptability and flexibility in a dynamic and evolving market
- Strong focus on results and performance metrics
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success in the Saudi Arabian market?
- Are you comfortable working in a dynamic and evolving market, with a strong focus on results and performance metrics?
- Do you thrive in a collaborative and cross-functional team environment, with a strategic and data-driven approach to marketing?
ASSUMPTION: Candidates who align with Signify's values and work style, and who demonstrate a strong understanding of the Saudi Arabian market and a strategic mindset, will be most successful in this role.
⚠️ Potential Challenges
- Navigating a rapidly evolving business landscape, with a strong focus on data-driven decision-making and continuous innovation
- Balancing the need for global alignment with the requirement for local relevance and market adaptation
- Managing a diverse team with varying levels of experience and expertise
- Operating in a dynamic and competitive market, with a strong focus on performance metrics and results
ASSUMPTION: The Marketing Manager KSA role presents unique challenges and opportunities for candidates with a strategic mindset, leadership acumen, and deep market insight.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the Saudi Arabian market, including local regulations, business culture, and industry-specific growth drivers
- This role offers a unique opportunity to drive marketing success in a dynamic and growing market, with potential for career growth and development
- Compared to other senior marketing roles, this position requires a strong blend of strategic marketing expertise, local market knowledge, and leadership skills
ASSUMPTION: The Marketing Manager KSA role offers a unique blend of strategic marketing expertise, local market knowledge, and leadership skills, with a strong focus on driving marketing success in a dynamic and growing market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the Saudi Arabian market
- Conducting market research and analysis to identify trends and opportunities in the Saudi Arabian lighting industry
- Managing a team to execute a digital marketing campaign, leveraging AI-driven customer insights and marketing automation tools
ASSUMPTION: The Marketing Manager KSA role involves a mix of strategic planning, hands-on execution, and team leadership, with a strong focus on driving marketing success in the Saudi Arabian market.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing function for Signify KSA?
- How does this role fit into the broader marketing strategy for Signify on a regional and global level?
- What are the key priorities for the first 90 days in this role, and how will my performance be measured?
- How does Signify support the professional development and career growth of its marketing employees?
- What are the key challenges and opportunities facing the lighting industry in the Saudi Arabian market, and how can this role drive success in that context?
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the Saudi Arabian market and the lighting industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic mindset, and local market knowledge
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and decision-making skills
- Research Signify's products, markets, and competitors to demonstrate your understanding of the industry and the company's position within it
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
