📌 Core Information
🔹 Job Title: Marketing Manager, KSL Cars
🔹 Company: Deseret Digital Media
🔹 Location: SLC Triad Center, Utah, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 4-7 years
🔹 Remote Status: On-site (Utah)
🚀 Job Overview
Key aspects of this role include:
- Leading growth marketing strategy for KSL Cars, focusing on both B2C and B2B audiences.
- Driving user acquisition, engagement, and retention through campaigns across various digital channels.
- Planning, launching, and optimizing paid automotive ad campaigns, including VLAs, AIAs, Google Ads, and Meta.
- Building, testing, and deploying lifecycle marketing campaigns using Braze, aligned with customer journey stages.
- Collaborating with cross-functional teams to support feature launches and enhance in-product marketing moments.
ASSUMPTION: This role requires a strong balance of creative thinking, analytical rigor, and cross-functional collaboration. The ideal candidate will have a solid foundation in automotive marketing, digital campaign strategy, and customer journey management.
📋 Key Responsibilities
✅ Lead growth marketing strategy across KSL Cars with a focus on both B2C and B2B audiences.
✅ Drive user acquisition, engagement, and retention through campaigns across web, app, email, SMS, paid social, and search.
✅ Plan, launch, and optimize paid automotive ad campaigns, including VLAs, AIAs, Google Ads, and Meta.
✅ Build, test, and deploy lifecycle marketing campaigns using Braze, aligned with customer journey stages (e.g., new buyers, repeat listers, dormant sellers).
✅ Segment audiences based on platform behavior, usage patterns, and sales funnel stage to improve targeting and personalization.
✅ Manage a cross-platform promotional calendar aligned with seasonal trends and business goals.
✅ Partner with the product team to support feature launches and enhance in-product marketing moments.
✅ Oversee partnerships, sponsorships, and event marketing efforts tied to the automotive ecosystem.
✅ Regularly analyze and present campaign performance, audience insights, and recommendations to stakeholders and leadership.
✅ Track and optimize media spend for performance and ROI.
✅ Conduct user and market research to inform strategy (surveys, competitor analysis, feedback loops).
✅ Work with internal content and creative teams, as well as freelance writers, to produce compelling automotive articles that drive engagement, SEO performance, and brand authority.
✅ Collaborate with the social media team to align on campaign messaging, content strategy, and platform-specific execution that amplifies reach and strengthens community engagement.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communications, or related field.
Experience: 4-7 years of experience in digital marketing, ideally in automotive, marketplace, or app-based environments.
Required Skills:
- Proficient in Google Analytics, performance dashboards, and using data to drive decisions.
- Highly detail-oriented, organized, and skilled at multitasking (Asana or similar tool experience preferred).
- Strong foundation in automotive marketing, digital campaign strategy, and customer journey management.
- Hands-on experience running Google Ads (especially VLA campaigns) and Meta Ads, with certifications preferred.
- Demonstrated success growing user engagement, listings, or transactions in a consumer-facing digital product.
Preferred Skills:
- Experience with marketing automation tools like Braze.
- Familiarity with platform-level ad products like Vehicle Listing Ads (VLAs) and Automotive Inventory Ads (AIAs).
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's location.
💰 Compensation & Benefits
Salary Range: $95,000 - $125,000 (Depending on Experience)
Benefits:
- Flexible paid time off for salaried employees
- Choice of excellent medical/dental plans
- Retirement accounts with 7% company contributions
- Education reimbursement eligibility
- Transportation benefits for onsite employees
- Remote work flexibility
Working Hours: Full-time, with a hybrid work arrangement (on-site in Utah).
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for marketing managers with 4-7 years of experience in the automotive or marketplace sector.
📌 Applicant Insights
🔍 Company Context
Industry: Deseret Digital Media operates in the technology, information, and internet industry, focusing on digital media and automotive marketplaces.
Company Size: Deseret Digital Media has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2009
Company Description:
- Deseret Digital Media is home to the highly addictive KSL.com, including KSL Marketplace and KSL News, as well as Utah.com.
- The company generates impressive monthly numbers, with 5.8 million users, 375 million pageviews, and 1 billion ad impressions across its digital assets.
- Deseret Digital Media has plans to expand its digital offerings regionally, nationally, and internationally, with about 4% of its Utah.com audience already residing beyond the borders of the United States.
Company Specialties:
- Digital media and automotive marketplaces
- User acquisition and engagement
- Content creation and distribution
- Advertising and sponsorships
Company Website: deseretdigital.com
ASSUMPTION: Deseret Digital Media's focus on digital media and automotive marketplaces requires candidates with strong digital marketing skills and a solid understanding of the automotive industry.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the leadership team and collaborates with cross-functional teams, including product, sales, and creative teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site in Utah occasionally for team meetings, client meetings, and fun events.
Growth Opportunities:
- Expanding digital offerings regionally, nationally, and internationally
- Potential to take on more responsibilities and advance within the company
- Opportunities to work on various campaigns and projects, gaining diverse experience
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and adaptable work environment.
🌍 Location & Work Environment
Office Type: Deseret Digital Media's corporate offices are located in downtown Salt Lake City and Lehi, Utah, with a hybrid work arrangement.
Office Location(s): 55 N. 300 W., Salt Lake City, UT 84101, US
Geographic Context:
- Utah has a diverse economy with a strong focus on technology, healthcare, and outdoor recreation.
- The Salt Lake City metropolitan area is home to numerous tech companies and startups, providing ample networking opportunities.
- The region offers a high quality of life, with easy access to outdoor activities, cultural attractions, and a vibrant food scene.
Work Schedule: Full-time, with a hybrid work arrangement (on-site in Utah) and flexible paid time off for salaried employees.
ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives, fostering a more flexible and adaptable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with leadership
Key Assessment Areas:
- Digital marketing skills and experience
- Automotive marketing knowledge
- Campaign strategy and customer journey management
- Data analysis and presentation skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with Google Ads, Meta Ads, and marketing automation tools like Braze.
- Demonstrate your understanding of the automotive industry and digital marketing trends.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
ATS Keywords: Digital Marketing, Automotive Marketing, Campaign Strategy, Customer Journey Management, Marketing Automation, Google Ads, Meta Ads, VLA, AIA, Braze, User Acquisition, Engagement, Retention, Cross-Functional Collaboration, Data Analysis
ASSUMPTION: Deseret Digital Media uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Braze
- Google Analytics
- Asana (or similar project management tool)
- Microsoft Office Suite (or similar productivity suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze data, and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Work hard and play hard
- Connect communities and build trust
- Collaborate and innovate
Work Style:
- Hybrid work arrangement (on-site in Utah)
- Flexible paid time off for salaried employees
- Focus on collaboration and teamwork
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working on-site in Utah occasionally for team meetings and events?
- Do you enjoy balancing creative thinking with analytical rigor?
ASSUMPTION: Deseret Digital Media's company culture emphasizes work-life balance, collaboration, and innovation, requiring candidates who can thrive in this environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management.
- Working on-site in Utah occasionally may not be suitable for candidates who prefer fully remote work arrangements.
- Keeping up with industry trends and best practices in digital marketing and the automotive industry may require continuous learning and adaptation.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills.
ASSUMPTION: These potential challenges require candidates who are adaptable, organized, and effective communicators to succeed in this role.
📈 Similar Roles Comparison
- This role focuses more on digital marketing strategy and campaign management than content creation or social media management.
- Unlike some marketing roles, this position requires a strong understanding of the automotive industry and platform-level ad products like VLAs and AIAs.
- Career progression in this role may involve moving into leadership or specialized marketing positions within the company.
ASSUMPTION: Comparing this role to similar marketing positions in the industry can help applicants understand the unique requirements and opportunities it offers.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new automotive product launch.
- Optimizing paid automotive ad campaigns to improve ROI and user acquisition.
- Creating and implementing lifecycle marketing campaigns to engage and retain users across various touchpoints.
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Manager might work on, requiring a mix of strategic thinking, analytical skills, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the automotive industry, and how does this role address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and innovation within the company's digital media and automotive marketplace offerings?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company, and the industry, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your digital marketing background and automotive industry knowledge.
- Prepare for your interview by researching Deseret Digital Media's company culture, values, and digital media offerings.
- Be ready to discuss your experience with Google Ads, Meta Ads, and marketing automation tools like Braze.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
