📌 Core Information
🔹 Job Title: Marketing Manager, LATAM
🔹 Company: Topsort
🔹 Location: Mexico City, Mexico & Santiago, Chile
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Offices in Mexico City, Santiago, Sao Paulo, Barcelona, Sydney, Menlo Park, Boston)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategy for LATAM, aligning with global goals and regional sales objectives
- Driving lead generation through targeted marketing campaigns and event management
- Creating compelling, localized marketing materials and sales enablement collateral
- Collaborating with cross-functional teams to ensure a cohesive GTM strategy and consistent brand message
- Analyzing and optimizing marketing campaign performance and lead generation metrics
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute Toppie's marketing strategy for LATAM, aligning with global goals and regional sales objectives
✅ Design and implement targeted marketing campaigns (digital, email, social media, etc.) to generate Marketing Qualified Leads (MQLs) from Big 6 agencies, Mid-Market agencies, and strategic direct brands
✅ Lead the development of compelling, localized marketing materials, including case studies, whitepapers, webinars, blog posts, and sales enablement collateral
✅ Plan and execute Toppie's participation in key industry events, conferences, and webinars (virtual and in-person) to boost visibility and capture leads
✅ Monitor, analyze, and report on marketing campaign performance, lead generation metrics, and ROI, continuously optimizing strategies for maximum impact
✅ Work closely with the region's leadership team, SDR, Sales Team, and global marketing/product teams to ensure a cohesive GTM strategy and consistent brand message
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in B2B SaaS marketing, ad-tech, or retail media, with a strong focus on lead generation
Required Skills:
- Proven track record in developing and executing successful inbound and outbound marketing strategies
- Deep understanding of the LATAM market landscape, including cultural nuances and the digital advertising ecosystem
- Strong content creation and storytelling abilities, capable of translating complex tech into compelling business value
- Proficiency in marketing automation (ideally HubSpot)
- Fluent in Spanish and English (written and spoken). Portuguese is a strong plus.
- Highly agile, independent, and accountable, with a proactive, results-driven mindset
Preferred Skills:
- Experience working with remote, global teams
- Knowledge of the retail media landscape
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of the LATAM market are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on experience and location. Topsort offers competitive compensation packages.)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Coworking memberships
- Annual in-person offsite gatherings
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: Topsort offers competitive compensation and benefits packages, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet. Topsort is a leading Retail Media Infrastructure company, supporting omni-channel retailers, marketplaces, and delivery apps across more than 40 countries worldwide.
Company Size: 51-200 employees. As a mid-sized company, Topsort offers a dynamic, fast-paced work environment with ample opportunities for growth and impact.
Founded: 2021. Topsort was founded during the pandemic by Stanford and Harvard alumni co-founders and has since experienced rapid growth.
Company Description:
- Topsort prioritizes its customers and focuses on innovative products, adhering to a privacy-by-design ad monetization framework.
- The company leverages advanced AI and machine learning technology, making Silicon Valley's advertising expertise accessible to all through user-friendly, high-performance products.
- Topsort's customers include prominent brands such as Ambev, Petco, HEB, Trademe, Poshmark, DeliveryHero’s Glovo, Nana, and more.
Company Specialties:
- Advertising
- Sponsored Listings
- Auction-based Advertising
- Marketplace Monetization
- Banner Ads
- Sponsored Search
- Sponsored Brands
- Sponsored Products
- Ad Platform
- Ad Server
- Autobidding
- Retail Media
- eCommerce Advertising
- Native Ads
- Ad Infrastructure
- Retail Media API
- Advertising API
- Ad Server API
- Bidless Advertising
- SaaS
- Machine Learning
- Artificial Intelligence
- Retail Media
- Ad Infrastructure
Company Website: http://www.topsort.com
ASSUMPTION: Topsort is a dynamic, innovative company with a strong focus on customer success and cutting-edge technology.
📊 Role Analysis
Career Level: Mid-level. This role offers significant growth opportunities and the chance to make a substantial impact on the company's success in the LATAM region.
Reporting Structure: The Marketing Manager, LATAM, will report directly to the Global Marketing Director and work closely with regional leadership, SDR, Sales Team, and global marketing/product teams.
Work Arrangement: Remote OK, with offices in Mexico City, Santiago, Sao Paulo, Barcelona, Sydney, Menlo Park, and Boston. This role requires occasional travel for industry events and team meetings.
Growth Opportunities:
- As Topsort continues to expand, there will be opportunities for the Marketing Manager, LATAM, to grow into a regional leadership role or take on additional responsibilities.
- The company offers management training programs, career talks, and mentorships to support employee growth and development.
- Topsort values individuality and encourages employees to bring their unique perspectives to the company, fostering a diverse and inclusive work environment.
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success in the LATAM region.
🌍 Location & Work Environment
Office Type: Topsort has multiple offices worldwide, with hubs in Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia. The company offers remote work options with coworking memberships.
Office Location(s): Mexico City, Mexico & Santiago, Chile
Geographic Context:
- The LATAM region is diverse and dynamic, with unique cultural nuances and digital advertising ecosystems in each country.
- Mexico City and Santiago are major hubs for technology and innovation, offering vibrant work environments and ample opportunities for professional growth.
- Topsort's offices are centrally located in both cities, providing easy access to public transportation and amenities.
Work Schedule: Full-time, with flexible hours and a results-driven work environment. Topsort offers flexible work arrangements and encourages employees to maintain a healthy work-life balance.
ASSUMPTION: The LATAM region offers a diverse and dynamic work environment, with unique cultural nuances and digital advertising ecosystems in each country.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Global Marketing Director
- In-depth interview with the regional leadership team
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Lead generation and campaign execution
- Content creation and storytelling
- Performance analysis and optimization
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, lead generation, and LATAM market knowledge.
- Prepare examples of successful marketing campaigns you've executed and the results you achieved.
- Be ready to discuss your understanding of the LATAM market landscape and digital advertising ecosystem.
ATS Keywords: B2B SaaS marketing, lead generation, LATAM market, digital advertising, marketing automation, content creation, performance analysis, cross-functional collaboration
ASSUMPTION: Topsort's interview process is designed to assess candidates' strategic thinking, creativity, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- HubSpot (marketing automation)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Topsort uses industry-standard marketing tools and platforms to streamline workflows and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Speed: Work hard, set aggressive goals, and execute flawlessly to accomplish them
- Fast Growth: Collaborative internally, competitive externally, and never the other way around
- Intellectual Rigor and Individuality: Cherish unique perspectives and think outside the box
Work Style:
- Straightforward communication and embracing feedback without taking it personally
- Fostering a super collaborative environment
- Working in the open, lifting each other up, and getting things done with a sense of urgency
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment with a strong focus on results?
- Are you comfortable working remotely and independently, with occasional travel for industry events and team meetings?
- Do you have a proven track record in developing and executing successful marketing strategies in the LATAM region?
ASSUMPTION: Topsort values candidates who are highly agile, independent, and accountable, with a proactive, results-driven mindset and a strong understanding of the LATAM market.
⚠️ Potential Challenges
- The LATAM region is diverse, with unique cultural nuances and digital advertising ecosystems in each country. This requires a deep understanding of local markets and tailored marketing strategies.
- Topsort is a fast-growing company, which can present challenges in terms of rapid change and adaptation.
- The role requires occasional travel for industry events and team meetings, which may present logistical challenges.
- The company offers remote work options, which may require strong self-motivation and time management skills.
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on the LATAM market and the opportunity to drive growth in a rapidly expanding company.
- Compared to similar roles in other regions, this position offers a unique opportunity to shape the market's perception of Toppie and drive aggressive growth targets.
- Career-wise, this role offers significant growth potential and the chance to make a real impact on the company's success in the LATAM region.
ASSUMPTION: This role is unique in its focus on the LATAM market and offers significant growth potential and the opportunity to make a real impact on the company's success.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to generate MQLs from Big 6 agencies in Mexico
- Creating a localized case study showcasing Toppie's success in driving revenue growth for a major retailer in Chile
- Planning and executing Toppie's participation in a major industry event in Brazil, capturing leads and boosting visibility
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the role and the opportunity to make a real impact on the company's success in the LATAM region.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does Topsort support the growth and development of its employees?
- What are the key challenges facing the LATAM market, and how does Toppie plan to address them?
- How does Topsort measure the success of its marketing campaigns, and what are the key KPIs for this role?
- What is the company's long-term vision for growth in the LATAM region, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the LATAM market, and provide valuable insights into the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, lead generation, and LATAM market knowledge.
- Prepare examples of successful marketing campaigns you've executed and the results you achieved.
- Be ready to discuss your understanding of the LATAM market landscape and digital advertising ecosystem.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
