Marketing Manager Latam

📌 Core Information

🔹 Job Title: Marketing Manager LATAM

🔹 Company: Grifols, S.A.

🔹 Location: São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts in LATAM region
• Contributing to commercial strategy and product balancing
• Identifying new business opportunities and optimizing product sales
• Collaborating with internal teams and external clients
• Providing key recommendations based on customer knowledge and market understanding

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to balance products according to plasma availability and optimize sales in the LATAM region.

📋 Key Responsibilities

✅ Lead marketing efforts and contribute to the definition and implementation of the commercial strategy in the LATAM region

✅ Define priorities and detect opportunities to help the company balance the products marketed according to the liter of plasma (raw material)

✅ Identify new business opportunities in the Region and ensure that customer needs are captured in regional marketing plans

✅ Establish clear priorities in the region seeking business optimization to balance the products sold according to the liter of plasma (raw material)

✅ Provide key recommendations based on extensive customer knowledge/needs and a deep understanding of LATAM markets

✅ Collaborate with the ROW Affairs team and be the regional liaison to facilitate the implementation of local plans

✅ Be a key internal player and facilitator, navigating the complex internal matrix structure and maintaining fluent communication with all departments to ensure the advancement of key projects and keeping the client always in mind

✅ Support at International marketing level to the Biotest Specialty products franchise

✅ Coordination of Digital efforts (together with Franchise Directors) at International Marketing

ASSUMPTION: This role involves a high level of collaboration and communication with various internal teams and external clients, requiring strong interpersonal skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in Biomedicine, Biology, Pharmacy, Marketing, Business Administration, or a related field

Experience: Proven experience in sales of blood products, preferably with a background in marketing

Required Skills:

• Advanced proficiency in Portuguese, English, and Spanish
• Microsoft Office skills
• Strategic thinking and analytical skills
• Planning and communication skills
• Public presentation skills
• Leadership and teamwork skills
• Integrity and initiative

Preferred Skills:

• Post-graduation in Marketing or Business Management

ASSUMPTION: While a post-graduation in Marketing or Business Management is preferred, candidates with relevant experience and a strong academic background in a related field may also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in the pharmaceutical sector in Brazil, the estimated salary range is R$ 25,000 - R$ 40,000 per month.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Employee discounts
• Gym membership

Working Hours: Full-time, Monday to Friday, with occasional flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Grifols is a global healthcare company focused on improving the health and well-being of people worldwide. As a leader in plasma-derived medicines and transfusion medicine, Grifols develops, produces, and markets innovative medicines, solutions, and services in more than 110 countries and regions.

Company Size: With over 23,000 employees in more than 30 countries and regions, Grifols is committed to a sustainable business model that sets the standard for continuous innovation, quality, safety, and ethical leadership in the industry.

Founded: Grifols was founded in Barcelona, Spain, in 1909.

Company Description:

• Grifols is dedicated to treating conditions across a broad range of therapeutic areas, including immunology, hepatology, and intensive care, pulmonology, hematology, neurology, and infectious diseases.
• The company is focused on creating an inclusive, diverse, fair, and equal society, maintaining and promoting a workforce that reflects this reality.
• Grifols has been recognized for its excellence, being named one of TIME’s ‘World’s Best Companies’ in 2023 and 2024, and one of Forbes’ ‘Best Employers for Women 2023’.

Company Specialties:

• Plasmapheresis
• Plasma-derived therapies
• Diagnostics
• Intravenous therapies
• Clinical nutrition
• Automate drug compounding
• Drug inventory control
• Healthcare

Company Website: Grifols Website

ASSUMPTION: Grifols' commitment to innovation, quality, and ethical leadership in the healthcare industry makes it an attractive employer for professionals seeking to make a significant impact on patients' lives.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager LATAM reports to the International Marketing Director and collaborates with various internal teams and external clients.

Work Arrangement: This is an on-site role based in São Paulo, Brazil, with occasional flexibility based on project needs.

Growth Opportunities:

• Progression to a regional or global marketing leadership role
• Expansion into other therapeutic areas or business units within Grifols
• Development of skills and expertise through training and mentorship opportunities

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Grifols, with a clear path for career advancement based on their performance and the company's needs.

🌍 Location & Work Environment

Office Type: Grifols' São Paulo office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a diverse and multicultural population
• The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
• São Paulo is a major economic hub, with a strong focus on finance, technology, and healthcare industries

Work Schedule: Full-time, Monday to Friday, with occasional flexibility based on project needs

ASSUMPTION: Living and working in São Paulo offers candidates the opportunity to experience a dynamic, multicultural environment with a strong focus on innovation and growth within the healthcare industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the International Marketing Director

Key Assessment Areas:

• Marketing and strategic thinking skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Leadership and teamwork capabilities
• Cultural fit and alignment with Grifols' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing successes and challenges overcome
• Research Grifols' company culture and values to demonstrate your fit within the organization

ATS Keywords: Marketing, Business Development, Collaboration, Strategic Thinking, Analytical Skills, Planning, Communication, Public Presentation, Leadership, Integrity, Teamwork, Self-management, Results Orientation, Innovation

ASSUMPTION: Grifols' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Facebook, Instagram)

ASSUMPTION: Successful candidates will have experience with relevant marketing tools and technologies, as well as the ability to adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Always putting patients first in decision-making processes
• Innovation: Encouraging creativity and continuous improvement
• Integrity: Upholding the highest ethical standards in all actions
• Collaboration: Fostering a culture of teamwork and mutual respect
• Excellence: Striving for the highest quality in all aspects of the business

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Opportunities for professional growth and development
• Clear expectations and regular feedback

Self-Assessment Questions:

• How have you demonstrated patient-centricity in your previous roles?
• Can you provide an example of a time when you drove innovation and improved outcomes?
• How do you ensure integrity and ethical behavior in your professional life?
• Describe your experience working in a collaborative, team-based environment
• How do you approach continuous learning and professional development?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Grifols' values and a work style that complements the company's culture and environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating a complex internal matrix structure and maintaining effective communication with various teams
• Balancing products according to plasma availability and optimizing sales in a dynamic market
• Adapting to a fast-paced, ever-changing work environment

ASSUMPTION: Successful candidates will possess strong organizational skills, the ability to manage multiple priorities, and the adaptability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Marketing Manager roles in other pharmaceutical companies may have a broader or more narrow focus, depending on the organization's size and structure
• Grifols' emphasis on innovation and patient-centricity sets it apart from other companies in the industry
• Career progression in Grifols may differ from other organizations, with a focus on internal mobility and growth opportunities

ASSUMPTION: Candidates should research Grifols' unique culture and values to understand how the company differs from other employers in the industry.

📝 Sample Projects

• Developing and executing a regional marketing plan to optimize product sales based on plasma availability
• Collaborating with the ROW Affairs team to implement local marketing plans and ensure alignment with global strategy
• Conducting market research and analysis to identify new business opportunities and trends in the LATAM region

ASSUMPTION: Successful candidates will have experience with relevant marketing projects and the ability to apply their skills to the specific needs of the LATAM region and Grifols' business.

❓ Key Questions to Ask During Interview

• How does the International Marketing Director support the regional marketing teams in their efforts?
• Can you describe the team structure and dynamics within the LATAM region?
• How does Grifols foster a culture of innovation and continuous improvement?
• What opportunities are there for professional growth and development within the company?
• How does Grifols ensure work-life balance for its employees?

ASSUMPTION: Successful candidates will ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Grifols job portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing successes and challenges overcome
• Research Grifols' company culture and values to demonstrate your fit within the organization
• Follow up with the Grifols HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.