Marketing Manager (LCC)

First West Careers

Full-time

On-site

Langley, British Columbia, Canada

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Manager (LCC)

🔹 Company: First West Credit Union

🔹 Location: Langley, British Columbia, Canada

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Leading integrated marketing campaigns to support business objectives
Collaborating with internal teams and external partners for campaign execution
Applying insights and personas to guide campaign strategy and messaging
Monitoring campaign performance and optimizing for future planning
Managing campaign-level marketing budgets

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and hands-on campaign management. Success depends on strong leadership, adaptability, and a customer-centric mindset.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Leads the planning, development, and execution of integrated marketing campaigns, ensuring alignment with objectives, timelines, and brand standards.

✅ Cross-Functional Collaboration: Works with internal teams and external partners to ensure campaign alignment, integration, and execution.

✅ Insight-Driven Campaign Design: Applies insights and personas to guide campaign strategy, messaging, and creative direction.

✅ Performance Monitoring & Optimization: Monitors campaign performance against defined KPIs and optimizes future planning and execution.

✅ Budget Ownership: Owns the campaign-level marketing budget, ensuring effective forecasting, allocation, tracking, and reporting.

ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is typically required. An MBA or postgraduate qualification in marketing is often preferred for senior-level positions.

Experience: A minimum of 3 to 7 years of progressive experience in marketing or a related field, with demonstrable success in managing marketing initiatives and leading teams.

Required Skills:

External agency relationship management
Budgeting and campaign financial oversight experience
Leadership and Team Development
Customer Orientation
Adaptability
Problem-Solving
Technological Proficiency
Strategic Planning
Market Research and Analysis
Digital Marketing Proficiency
Project Management
Budget Oversight
Communication Skills
Creative Thinking
Analytical Decision-Making

Preferred Skills:

Familiarity with the financial services industry
Experience with lean methodologies

ASSUMPTION: Candidates with experience in the financial services industry and familiarity with lean methodologies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically CAD 80,000 - 120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing managers in the financial services sector in British Columbia.

Benefits:

Competitive health and dental benefits
Retirement savings plan with employer contribution
Employee and family assistance program
Generous vacation and paid time off
Employee discounts on financial services

Working Hours: This role follows a standard full-time work schedule, typically Monday to Friday, 8:30 AM to 4:30 PM. Some flexibility may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: First West Credit Union operates in the competitive financial services industry, offering a range of banking, wealth management, and insurance services to its members.

Company Size: With over 1,000 employees, First West Credit Union offers a mid-sized company environment, providing opportunities for growth and career development while maintaining a community-focused culture.

Founded: Established in 1946, First West Credit Union has a rich history and a strong commitment to its local communities.

Company Description:

First West Credit Union is a member-owned financial cooperative, offering a full range of banking, wealth management, and insurance services.
It operates under the multi-brand model, with community-based brands including Island Savings, Envision Financial, Valley First, and Enderby & District Financial.
The organization is committed to cultivating amazing workplaces, stepping up in its communities, and helping its members, team members, and communities flourish.

Company Specialties:

Personal and business banking
Wealth management
Auto financing
Subordinated debt financing
Leadership and lean methodologies
Customer experience and partnership model

Company Website: http://www.firstwestcu.ca

ASSUMPTION: First West Credit Union's multi-brand model allows it to maintain a local presence while leveraging the strength of a larger cooperative financial institution.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and Strategy & Market Growth and oversees a team of marketing professionals.

Work Arrangement: This is an on-site role, with the primary workplace located in Langley, British Columbia. Some flexibility may be available for remote work, depending on the organization's policies and the individual's needs.

Growth Opportunities:

Progression to senior marketing roles within the organization
Expanding skills and expertise in digital marketing and data analysis
Gaining experience in leading cross-functional teams and projects

ASSUMPTION: This role provides a strong foundation for career growth within the marketing department and the broader organization, with opportunities to develop leadership, strategic planning, and analytical skills.

🌍 Location & Work Environment

Office Type: First West Credit Union's Langley office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 19933 88 Ave #200, Langley Twp, BC V2Y 4K5, Canada

Geographic Context:

Langley is a vibrant, growing community located in the Metro Vancouver region, offering a mix of urban and rural living.
The area is known for its strong sense of community, with a variety of amenities, including shopping, dining, and recreational opportunities.
Langley is well-connected by public transportation and major highways, making it an attractive location for commuters.

Work Schedule: This role follows a standard full-time work schedule, typically Monday to Friday, 8:30 AM to 4:30 PM. Some flexibility may be required to meet project deadlines.

ASSUMPTION: Langley offers a desirable work-life balance, with a combination of urban and rural living, and easy access to outdoor recreation and cultural attractions.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the HR department
In-person or video interview with the hiring manager and a team member
Final interview with the Director of Marketing and Strategy & Market Growth
Background check and reference verification

Key Assessment Areas:

Marketing strategy and campaign planning
Budget management and financial oversight
Cross-functional collaboration and leadership skills
Adaptability and problem-solving abilities
Alignment with company values and culture

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience and achievements
Demonstrate your understanding of the financial services industry and First West Credit Union's unique multi-brand model
Prepare examples of successful marketing campaigns you've led, including challenges faced and outcomes achieved
Be ready to discuss your leadership style and approach to team development

ATS Keywords: Marketing Manager, Campaign Planning, Cross-Functional Collaboration, Insight-Driven Campaign Design, Performance Monitoring, Budget Ownership, Leadership, Customer Orientation, Adaptability, Problem-Solving, Technological Proficiency, Strategic Planning, Market Research, Digital Marketing, Project Management, Communication Skills, Creative Thinking, Analytical Decision-Making

ASSUMPTION: First West Credit Union's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
Marketing automation platforms (e.g., HubSpot, Marketo)
Content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
Data analytics tools (e.g., Google Analytics, Tableau)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

Membership-focused
Community-driven
Collaborative
Innovative
Accountable

Work Style:

Collaborative and team-oriented
Adaptable and responsive to change
Data-driven and analytical
Customer-focused and empathetic

Self-Assessment Questions:

Do you have a proven track record of leading successful marketing campaigns in a collaborative environment?
Are you comfortable working with cross-functional teams and external partners to achieve common goals?
Do you thrive in a data-driven, analytical work environment and use insights to inform decision-making?
Are you passionate about delivering exceptional customer experiences and driving member engagement?

ASSUMPTION: First West Credit Union values candidates who align with their membership-focused, community-driven, and collaborative culture, and who demonstrate a strong commitment to delivering exceptional customer experiences.

⚠️ Potential Challenges

Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
Balancing strategic planning and execution with day-to-day campaign management tasks
Adapting to changes in market dynamics and business priorities
Working with a diverse range of internal teams and external partners, requiring strong communication and collaboration skills

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to balance strategic thinking with hands-on campaign management.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position requires a balance of strategic planning, cross-functional collaboration, and hands-on campaign management
In the financial services industry, marketing roles often focus on driving member engagement, loyalty, and growth
Career progression in this role may involve moving into senior marketing positions or exploring opportunities in related fields, such as business development or product management

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, providing a strong foundation for career growth within the marketing department and the broader organization.

📝 Sample Projects

Developing and executing a multi-channel marketing campaign to promote a new financial product or service
Conducting market research to understand member needs, preferences, and behaviors, and using insights to inform campaign strategy and messaging
Collaborating with internal teams and external partners to create and distribute engaging content, such as blog posts, social media updates, and email newsletters

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Marketing Manager role at First West Credit Union.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
How does First West Credit Union support the professional development and growth of its marketing team members?
What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
How does First West Credit Union measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the First West Credit Union careers portal
Tailor your resume and cover letter to highlight relevant marketing experience and achievements
Prepare examples of successful marketing campaigns you've led, including challenges faced and outcomes achieved
Be ready to discuss your leadership style and approach to team development
Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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