Marketing Manager / Lead

📌 Core Information

🔹 Job Title: Marketing Manager / Lead

🔹 Company: Lalamove

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing success in Germany across full funnels
• Developing and implementing brand introductory and marketing plans
• Managing internal and external resources for marketing campaigns
• Optimizing channel performance and driving growth through data-driven insights
• Overseeing and growing the marketing team department
• Collaborating with functional teams in Hong Kong

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage and grow a team. The ideal candidate will have experience in a tech company and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Responsible for the marketing success in Germany across full funnels

✅ Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth, and retention

✅ Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned

✅ Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.

✅ Derive actionable insights from marketing and product data and take prompt actions in optimization and growth hacking through constant testing to uncover new marketing opportunities

✅ Oversee and grow marketing team department, constantly identifying revenue and partnership opportunities

✅ Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution, or any other appropriate functions as required

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership. The successful candidate will be able to balance these aspects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of working experience with a proven track record of success in a marketing-related role, preferably in a tech company

Required Skills:

• Data-driven approach with experience deriving marketing opportunities and strategy through data analysis
• Proficient with marketing technology tools and able to turn marketing data into actionable insights
• Previous experience in acquisition, digital and offline marketing, CRM, or other growth marketing-related roles
• Organized, meticulous, results-oriented, able to work under pressure and tight deadlines, and able to multitask and prioritize tasks in a fast-moving environment
• Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
• Excellent command in written and spoken English

Preferred Skills:

• Experience in a similar role in the logistics or transportation industry
• Fluency in German

ASSUMPTION: Given the nature of the role and the company, candidates with a strong background in digital marketing, data analysis, and team leadership are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager role in Berlin with 6-10 years of experience)

Benefits:

• Health insurance
• Retirement plan contributions
• Employee discounts on Lalamove services
• Flexible working hours

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Berlin with the required experience level. Actual compensation may vary based on factors such as individual qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Lalamove operates in the on-demand delivery and logistics industry, using technology to connect users and drivers for fast and reliable delivery services.

Company Size: Lalamove has 1,001-5,000 employees globally, with a presence in 12 markets across Asia and Latin America. This size provides opportunities for growth and international exposure while maintaining a start-up-like culture.

Founded: Lalamove was founded in Hong Kong in 2013 and has since grown into a leading on-demand delivery platform.

Company Description:

• Lalamove is an on-demand delivery technology company, empowering users around the world to make delivery fast and reliable.
• The company operates a vast array of vehicles to suit each market, including lorries, vans, cars, and two-wheel vehicles for deliveries of almost anything of any size.
• Lalamove seamlessly connects users and drivers through dedicated mobile and web apps, providing fast and low-cost delivery solutions.

Company Specialties:

• On-demand delivery
• Logistics technology
• Mobile app development
• Internet and transportation services

Company Website: https://www.lalamove.com

ASSUMPTION: Lalamove's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry. Its international presence also offers opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow and develop the marketing team and strategy.

Reporting Structure: The Marketing Manager will report directly to the Country Manager for Germany and collaborate with functional teams in Hong Kong.

Work Arrangement: This is an on-site position based in Berlin, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

• Potential to grow and develop the marketing team and strategy
• Opportunities for international exposure and collaboration with teams in other markets
• Career progression within Lalamove's global organization

ASSUMPTION: This role offers significant growth potential, both in terms of team development and career progression within the company.

🌍 Location & Work Environment

Office Type: Lalamove's Berlin office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city offers a rich cultural scene, with numerous museums, galleries, and entertainment options.
• Berlin has a well-developed public transportation system, making it easy to commute to work.

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: Lalamove's office environment is designed to support collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site interview with the Country Manager and relevant team members
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign management and optimization
• Team leadership and collaboration
• Cultural fit and alignment with Lalamove's values

Application Tips:

• Highlight your experience in data-driven marketing and team leadership
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of successful marketing campaigns you've managed and the results you've achieved
• Research Lalamove's company culture and values, and be ready to discuss how you align with them

ATS Keywords: Marketing Strategy, Data Analysis, Digital Marketing, User Acquisition, Growth Marketing, CRM, Team Leadership, Campaign Management, Performance Optimization, Brand Development, Partnership Development, Multitasking, Results Orientation, Communication, Collaboration, Problem Solving

ASSUMPTION: Lalamove's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven marketing, team leadership, and alignment with the company's values.

🛠️ Tools & Technologies

• Marketing technology tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Office suite (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The successful candidate will be proficient in using marketing technology tools and able to adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Passionate

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Lalamove's customer-centric value in your work?
• Can you provide an example of a time when you drove innovation in a marketing campaign?
• How do you prioritize tasks and manage your time in a fast-paced environment?

ASSUMPTION: Lalamove values candidates who are customer-focused, innovative, collaborative, data-driven, and passionate about their work. They should also be adaptable, results-oriented, and able to thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing strategic planning with hands-on campaign management
• Adapting to a growing and evolving company and market
• Working with cross-functional teams in different time zones

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong organizational skills, data-driven approach, and team leadership abilities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven insights and growth hacking
• Lalamove's industry (on-demand delivery and logistics) presents unique marketing challenges and opportunities
• This role offers significant growth potential, both in terms of team development and career progression within the company

ASSUMPTION: This role is unique in its focus on data-driven marketing, growth hacking, and team leadership in the on-demand delivery and logistics industry.

📝 Sample Projects

• Developing and implementing a brand introductory campaign to drive user acquisition in Germany
• Optimizing Facebook Ads and Google Ads campaigns to improve ROI and reduce CAC
• Conducting market research and analysis to identify new marketing opportunities and trends

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and hands-on nature of the role, as well as the opportunity to drive growth and innovation in the German market.

❓ Key Questions to Ask During Interview

• How does Lalamove support the professional development of its marketing team members?
• What are the key priorities for the marketing team in Germany in the first 90 days?
• How does Lalamove measure the success of its marketing campaigns and strategies?
• What opportunities are there for international collaboration and exposure within Lalamove?
• How does Lalamove foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to assess the company's commitment to employee growth, the priorities and expectations for the role, the company's approach to measurement and optimization, and the opportunities for international collaboration and exposure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in data-driven marketing and team leadership
• Prepare examples of successful marketing campaigns you've managed and the results you've achieved
• Research Lalamove's company culture and values, and be ready to discuss how you align with them
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.