📌 Core Information
🔹 Job Title: Marketing Manager, Lead Generation—Events and Partnerships, Amazon Shipping
🔹 Company: Amazon
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation for Amazon Shipping through industry events and partnerships
- Collaborating cross-functionally with internal teams and external agencies
- Managing event projects, budgets, and timelines
- Analyzing data and reporting on campaign results
- Operating in a dynamic, fast-paced environment
ASSUMPTION: This role requires a high level of autonomy and adaptability, as the team operates in a rapidly changing environment.
📋 Key Responsibilities
✅ Support strategy, development, and optimization of field marketing events and internal/external campaigns
✅ End-to-end management of event/campaign projects, budgets, and timelines
✅ Work across a dynamic ecosystem of stakeholders to help define, develop, and implement integrated campaign strategies
✅ Partner with external agencies in support of event management and execution
✅ Dive deep into data with reports and dashboards to provide visibility into campaign results and effectiveness
✅ Provide clear and concise documentation for stakeholder teams that outline strategy, tactics, goals, and performance for campaigns
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Degree in business, marketing, technology, or relevant field of study
Experience: 3+ years of experience in B2B Marketing, preferably demand generation and/or events and partnerships
Required Skills:
- Proven experience in B2B marketing, with a focus on lead generation
- Strong project management skills
- Familiarity with marketing tools, including email, CRM, and marketing automation platforms
- Ability to analyze data and tie marketing programs to ROI metrics
- Experience working in a start-up/high-growth environment
- Analytical tendencies with a natural curiosity to measure, test, learn, and iterate
- Not afraid to try new things
- Ability to operate in a self-service environment
Preferred Skills:
- Experience in the shipping or logistics industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the shipping or logistics industry and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a Marketing Manager role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policy
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for event requirements)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, artificial intelligence, and cloud computing. The Amazon Shipping team is responsible for developing and managing Amazon's shipping and logistics services.
Company Size: Amazon is a large corporation with over 1.3 million employees worldwide. This means that there are ample opportunities for career growth and development within the company.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon is committed to being Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: While Amazon is a large corporation, the Amazon Shipping team operates with the spirit and heart of a small company, fostering a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, reporting directly to the Senior Marketing Manager, Lead Generation.
Reporting Structure: The Marketing Manager, Lead Generation—Events and Partnerships, will report to the Senior Marketing Manager, Lead Generation, and work closely with cross-functional teams, including internal business development, PR, integrations, and legal teams.
Work Arrangement: This is an on-site role, based in London, United Kingdom. However, there may be flexibility for remote work for specific events or projects.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Amazon Shipping team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities through Amazon's internal programs
ASSUMPTION: Given Amazon's large size and diverse range of businesses, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, collaborative workspace with an open floor plan, designed to foster innovation and creativity.
Office Location(s): The London office is located in the heart of the city, with easy access to public transportation and nearby amenities.
Geographic Context:
- The United Kingdom is a major market for Amazon, with a strong focus on e-commerce and logistics.
- London is a global hub for technology, innovation, and business, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, recreational, and entertainment options.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 10:00 AM to 4:00 PM. However, event requirements may necessitate flexible scheduling.
ASSUMPTION: While Amazon's work environment is generally collaborative and inclusive, the fast-paced nature of the company may require employees to work flexible hours to meet deadlines and manage events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site interview with the hiring manager and potential team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Project management and organizational skills
- Collaboration and communication skills
- Creativity and innovation
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with event management, campaign strategy, and data analysis
- Demonstrate your understanding of Amazon's values and commitment to customer obsession
- Showcase your ability to work effectively in a dynamic, fast-paced environment
ATS Keywords: B2B marketing, lead generation, event management, campaign strategy, data analysis, project management, marketing automation, CRM, ROI metrics, customer obsession, dynamic environment
ASSUMPTION: Given Amazon's large size and high volume of applications, the interview process may be competitive and rigorous.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Pardot, Marketo)
- CRM software (e.g., Salesforce)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and inclusive
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt quickly to a changing environment?
- How do you approach data analysis and using data to inform decision-making?
ASSUMPTION: Amazon places a strong emphasis on cultural fit and values-driven hiring. Applicants should be prepared to demonstrate their alignment with Amazon's values and work style.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require long hours and flexibility
- Working with cross-functional teams and external agencies may present communication and collaboration challenges
- The role may require travel for events and conferences
- The competitive nature of the industry may present challenges in driving lead generation and market share
ASSUMPTION: While these challenges exist, Amazon's commitment to innovation, operational excellence, and customer obsession provides a strong foundation for success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on lead generation through industry events and partnerships within the Amazon Shipping team
- Compared to other marketing roles, this position requires a strong focus on project management, event planning, and stakeholder collaboration
- Career progression in this role may lead to opportunities in event management, campaign strategy, or leadership within the Amazon Shipping team or broader Amazon organization
ASSUMPTION: While this role is unique within Amazon Shipping, it shares similarities with other marketing roles focused on event management, lead generation, and campaign strategy.
📝 Sample Projects
- Planning and executing a large-scale industry event to drive lead generation and brand awareness for Amazon Shipping
- Developing and implementing a targeted partnership strategy to expand Amazon Shipping's customer base
- Analyzing campaign data to identify trends, optimize performance, and inform future strategy
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Marketing Manager, Lead Generation—Events and Partnerships, may work on within the Amazon Shipping team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Amazon Shipping marketing team?
- How does this role collaborate with other teams and functions within Amazon Shipping and the broader Amazon organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Amazon's values, company culture, and industry trends
- Practice common interview questions and be ready to discuss your experience with event management, campaign strategy, and data analysis
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
