📌 Core Information
🔹 Job Title: Marketing Manager - Leisure, Tech & Play
🔹 Company: The Warehouse Group
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid, 3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing campaigns for Toys, Leisure, and Tech categories
- Managing major trading events and events to agreed Marketing and Trading calendar
- Collaborating with cross-functional teams to ensure integrated marketing activities
- Using insights to drive data-driven decision-making and craft marketing activity
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on delivering impactful marketing activities that drive sales and profitability.
📋 Key Responsibilities
✅ Deliver and execute effective marketing campaigns for the Toys, Leisure, and Tech categories, fitting category plans and marketing strategy
✅ Drive major trading events (such as Toy Sale, school holidays) and events to agreed Marketing and Trading calendar
✅ Ensure the category teams are supported with impactful marketing activity to drive sales, profitability, and brand building in line with the brand strategy, category strategy, and trading requirements
✅ Work closely with suppliers, creative, media team, merchandising, operations, and omni experience to ensure marketing activities are integrated, providing a cohesive customer experience
✅ Collaborate with other Marketing Managers/Leads (i.e., Warehouse Stationery) where dual campaigns are being crafted
✅ Manage agreed aspects of Marketing A&P budget efficiently across activity to improve effectiveness
✅ Use insights to drive data-driven decision-making and craft marketing activity
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on delivering results that drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in retail marketing or a related field
Required Skills:
- Proven experience in retail marketing
- Curiosity about consumer/shopper behavior
- Adaptability and flexibility in a fast-paced environment
- Strong relationship and stakeholder management skills
- Project management skills - managing timelines and budgets
- A confident interactor and strong communicator
Preferred Skills:
- Experience with data analysis tools
- Familiarity with the New Zealand retail market
ASSUMPTION: Candidates with a strong retail marketing background and a customer-centric mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: NZD 80,000 - 100,000 per annum (based on industry standards for intermediate marketing roles in Auckland)
Benefits:
- Free car parking on-site
- EV charging
- On-site café and gym access
- Great discounts across brands
- Birthday leave
- Wellbeing support
- Excellent opportunities within the business
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (up to 2 days per week from home)
ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate marketing roles in Auckland. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 1,001-5,000 employees
Founded: 1973
Company Description:
- The Warehouse Group is a New Zealand success story, founded by Sir Stephen Tindall and grown from The Warehouse
- The group includes The Warehouse, Warehouse Stationery, Noel Leeming, and Multi-Channel Business Unit
- Noel Leeming strives to offer a superior standard of service and the widest possible range of branded consumer technology and appliances
Company Specialties:
- Retail and Consumer Electronics
Company Website: http://www.noelleeming.co.nz/
ASSUMPTION: The Warehouse Group is a well-established retailer with a strong presence in the New Zealand market, offering a range of benefits and opportunities for employees.
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: Reports into a Category Marketing Lead
Work Arrangement: Hybrid (up to 2 days per week from home)
Growth Opportunities:
- Progression within the marketing department or broader The Warehouse Group
- Gaining experience in category marketing and event management
- Developing skills in data-driven decision-making and stakeholder management
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader The Warehouse Group.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote)
Office Location(s): 26 The Warehouse Way, Northcote, Auckland 0627, New Zealand
Geographic Context:
- Auckland is New Zealand's largest city, with a vibrant retail industry
- The Northcote location is convenient for public transportation and offers on-site parking
- The Warehouse Group's head office is located in the same building, fostering a collaborative work environment
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for event-driven work)
ASSUMPTION: The hybrid work arrangement and convenient office location provide a flexible and accessible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or video call interview with the team
- Final interview with the Category Marketing Lead or another senior stakeholder
Key Assessment Areas:
- Retail marketing experience and understanding
- Project management skills and ability to manage timelines and budgets
- Communication and stakeholder management skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant retail marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and The Warehouse Group's mission
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
ATS Keywords: Retail marketing, project management, stakeholder management, consumer behavior, data-driven decision-making, communication, adaptability, relationship building
ASSUMPTION: The interview process will focus on assessing the candidate's retail marketing experience, communication skills, and cultural fit within the team and The Warehouse Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of various tools and technologies to manage projects, analyze data, and communicate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
Work Style:
- Adaptable and flexible
- Results-driven
- Strong communicator and team player
Self-Assessment Questions:
- Do you have a proven track record in retail marketing and a passion for driving results?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication skills and the ability to build relationships with stakeholders?
ASSUMPTION: Candidates who align with The Warehouse Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including suppliers, internal teams, and external agencies
- Adapting to changes in the retail market and consumer behavior
- Balancing strategic planning with hands-on execution
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on category-specific marketing and event management
- In the retail industry, this role is unique in its focus on the Toys, Leisure, and Tech categories
- Career progression may involve moving into a senior marketing role or exploring other opportunities within The Warehouse Group
ASSUMPTION: This role offers a unique opportunity to specialize in category marketing and event management within the retail industry.
📝 Sample Projects
- Planning and executing a major trading event, such as the annual Mega Toy Sale
- Developing and implementing a marketing campaign to launch a new product line in the Tech category
- Analyzing consumer data to identify trends and inform marketing strategy for the Leisure category
ASSUMPTION: These sample projects reflect the range of responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Warehouse Group support the professional development of its marketing team members?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does The Warehouse Group foster a customer-centric culture, and what role does this position play in that?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and The Warehouse Group's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your retail marketing experience and relevant skills
- Write a cover letter that demonstrates your understanding of the role and The Warehouse Group's mission
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
