Marketing Manager - Lifecycle

📌 Core Information

🔹 Job Title: Marketing Manager - Lifecycle

🔹 Company: Kraken

🔹 Location: Remote (70+ countries)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing lifecycle incentive programs
• Driving client engagement and revenue growth
• Collaborating with cross-functional teams
• Ensuring compliance with local regulations
• Optimizing marketing efforts across key markets

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management skills. It's ideal for a seasoned lifecycle marketer looking to make a significant impact in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Lead the strategy for lifecycle incentive programs involving push, in-app, email, and SMS communications

✅ Build and execute complex CRM campaigns to guide clients to relevant products and services

✅ Conduct data analysis of campaign results and optimize marketing strategies

✅ Collaborate with regional operations, marketing technology, product, data analytics, and CRM ops teams

✅ Ensure compliance with local regulators in marketing and communication to customers

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in lifecycle/CRM programs, with a focus on incentives, sweepstakes, or referrals experiences

Required Skills:

• Proven ability to lead complex lifecycle/CRM programs from strategy to execution
• Extensive experience with CRM tools (Braze preferred) and campaign-building tools
• Strong analytical skills in tools such as Tableau, Looker, Great Plains, Big Query
• Expertise in customer segmentation strategies and subscriber management across multiple channels
• Strong copywriting skills to support the building of individual campaigns
• Crypto/fintech experience is preferred but not required

Preferred Skills:

• Fluency in additional languages
• Experience working in a remote, global team

ASSUMPTION: Candidates with a proven track record in lifecycle marketing, particularly in the crypto or fintech space, will be strongly considered.

💰 Compensation & Benefits

Salary Range: $110,000 - $174,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the crypto/finance sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Flexible time off
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with the given experience level and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Cryptocurrency Exchange

Company Size: 1,001-5,000 employees (Remote First)

Founded: 2011

Company Description:

• Kraken is a remote-first, global cryptocurrency exchange
• Trusted by over 10 million individuals, traders, and institutions worldwide
• Offers a wide range of digital assets and national currencies for trading

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, and blockchain technology
• Security, compliance, and financial services
• Wallet, index, parachain auctions, staking, and NFT

Company Website: https://kraken.com

ASSUMPTION: Kraken's remote-first policy allows for a diverse and global workforce, offering unique opportunities for candidates to work with a wide range of talented professionals.

📊 Role Analysis

Career Level: Mid-Senior level role with opportunities for growth and impact

Reporting Structure: Reports directly to the Director, Lifecycle Marketing

Work Arrangement: Remote solely, with the opportunity to work from any of the 70+ countries where Kraken has a presence

Growth Opportunities:

• Potential to lead a team or take on additional responsibilities as the company grows
• Chance to work on high-impact projects and drive revenue growth
• Opportunities for professional development and skill-building

ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and stakeholder management, providing an ideal platform for career growth and development.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): 70+ countries worldwide

Geographic Context:

• Kraken has a global presence, with employees working from various time zones
• Candidates can expect a diverse and inclusive work environment
• Remote work may require occasional overlap with US business hours

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously

ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere in the world, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Behavioral and technical interviews
• Final round with hiring manager or team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and campaign optimization abilities
• Stakeholder management and communication skills
• Cultural fit and alignment with Kraken's values

Application Tips:

• Highlight relevant experience in lifecycle marketing and CRM campaigns
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your ability to work collaboratively with cross-functional teams
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Lifecycle Marketing, CRM Campaigns, Data Analysis, Marketing Automation, Customer Segmentation, Copywriting, Analytics Tools, Incentive Strategy, Email Marketing, SMS Marketing, Engagement Strategies, Compliance, Stakeholder Management, Experimentation, Omni-channel Marketing, Product Knowledge

ASSUMPTION: Kraken's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the organization.

🛠️ Tools & Technologies

• Braze (preferred) or other CRM tools
• Analytics tools: Tableau, Looker, Great Plains, Big Query
• Campaign-building tools
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard in the lifecycle marketing and CRM industry, with a focus on data analysis and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Think independently
• Move quickly and boldly
• Act with urgency
• Foster a positive, inclusive environment

Work Style:

• Remote and global team
• Data-driven and results-oriented
• Collaborative and cross-functional
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you thrive in a remote, global work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record in lifecycle marketing and CRM campaigns?
• Are you comfortable making data-driven decisions and optimizing campaigns?

ASSUMPTION: Kraken's culture values independent thinkers who can move quickly and boldly, while also fostering a positive and inclusive environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to a remote, global work culture
• Ensuring compliance with local regulations in marketing and communication

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on results and continuous improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on lifecycle incentive programs and cross-functional collaboration
• Similar roles in the industry may focus more on acquisition or retention strategies
• Career progression may involve moving into a leadership role or taking on additional responsibilities

ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and stakeholder management, providing an ideal platform for career growth and development.

📝 Sample Projects

• Developing and executing a multi-channel incentive campaign to drive user engagement
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Collaborating with cross-functional teams to ensure compliance with local regulations

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager - Lifecycle role at Kraken.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Kraken?
• What are the key priorities for the first 90 days in this role?
• How does Kraken support the professional development and growth of its employees?
• What is the team structure and dynamic for the Growth Marketing team?
• How does Kraken ensure compliance with local regulations in marketing and communication?

ASSUMPTION: These key questions will help applicants better understand the role, team, and company dynamics, as well as Kraken's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/kraken.com/bce94b83-7800-4ab6-a2f9-92a7364f8833
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for interviews by researching Kraken's mission, values, and culture
• Follow up with the hiring team after your interview to express your interest in the role
• If selected, complete any additional assessments or interviews as required

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.