📌 Core Information
🔹 Job Title: Marketing Manager, Lifecycle, AbeBooks
🔹 Company: Amazon
🔹 Location: Victoria, British Columbia, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global email marketing strategies to drive customer engagement and retention
- Collaborating with cross-functional teams to implement lifecycle initiatives
- Analyzing data and using tools like Tableau or Excel to build audiences and create personalized experiences
- Optimizing automated email programs and supporting promotional campaign execution
- Staying up-to-date with lifecycle marketing trends and implementing new email technologies
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to keep up with the rapidly evolving digital landscape.
📋 Key Responsibilities
✅ Execute and optimize global email marketing programs, from engagement to retention efforts
✅ Use SQL to build audiences, implement new segmentation strategies, creating personalized experiences that scale
✅ Maintain and optimize automated email programs
✅ Support promotional campaign execution in collaboration with the brand marketer
✅ Work with cross-functional teams including product, engineering, business intelligence, and customer success to implement lifecycle initiatives
✅ Monitor and report on key performance metrics
✅ Keep up with lifecycle marketing trends and help implement new email technologies and methodologies
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in customer-centric email marketing and automated lifecycle journeys in B2C
Required Skills:
- Proven experience in email marketing and lifecycle marketing
- Proficiency with data manipulation tools like Tableau or Excel
- Strong analytical skills and data-driven mindset
- Excellent communication skills and the ability to work effectively with cross-functional teams
- Strong strategic thinking and problem-solving skills
Preferred Skills:
- Experience with SQL and segmentation strategies
- Familiarity with automated email programs and promotional campaign execution
- Knowledge of the book industry or e-commerce marketplace
ASSUMPTION: While not explicitly stated, proficiency in SQL and experience with segmentation strategies are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Marketing Manager with 2-5 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plans
- Paid time off and holidays
- Employee discounts on Amazon products and services
Working Hours: Full-time, 40 hours per week. Flexible work hours may be available.
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail. Amazon is a global leader in online retail, offering a wide range of products and services.
Company Size: 10,001+ employees. As a large company, Amazon offers numerous opportunities for growth and career advancement.
Founded: 1994. Amazon was founded by Jeff Bezos and has since grown into a multinational technology company.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and online retail
- Cloud computing and infrastructure (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience looking to grow their career in lifecycle marketing.
Reporting Structure: This role reports directly to the AbeBooks marketing team and works closely with cross-functional teams.
Work Arrangement: Remote OK. This role can be performed remotely, with some flexibility for on-site work as needed.
Growth Opportunities:
- Advancement to senior marketing roles within AbeBooks or other Amazon subsidiaries
- Expansion into related fields such as brand marketing or product management
- Opportunities to work on high-impact projects and initiatives across the organization
ASSUMPTION: As a large company with numerous business segments, Amazon offers ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid. While this role is remote-friendly, there may be occasions when on-site work is required.
Office Location(s): Victoria, British Columbia, Canada
Geographic Context:
- Victoria is the capital city of British Columbia, located on the southern tip of Vancouver Island
- The city offers a mild climate, beautiful natural surroundings, and a vibrant cultural scene
- Victoria has a population of approximately 390,000 people and is known for its strong tech industry
Work Schedule: Full-time, with some flexibility for remote work. The work schedule may vary depending on the needs of the team and the candidate's availability.
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and on-site collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the AbeBooks leadership team
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and segmentation skills
- Communication and collaboration abilities
- Alignment with Amazon's leadership principles
Application Tips:
- Highlight your experience with email marketing and lifecycle strategies in your resume
- Tailor your cover letter to demonstrate your understanding of AbeBooks' business and the role's requirements
- Prepare examples of your segmentation strategies and data-driven marketing campaigns
ATS Keywords: Email Marketing, Lifecycle Marketing, Data Analysis, SQL, Segmentation, Customer Engagement, Retention Strategies, Automated Email Programs, Cross-Functional Collaboration, Performance Metrics, Digital Marketing, Strategic Thinking, Communication Skills, Detail-Oriented, Eager to Learn
ASSUMPTION: As a large company with a structured hiring process, Amazon uses Applicant Tracking Systems (ATS) to manage and screen applications. Including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Data manipulation tools (e.g., Tableau, Excel)
- SQL databases and query tools
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for customer-centric marketing and a data-driven approach to decision making?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Amazon's company culture is highly collaborative and data-driven, with a strong focus on customer obsession and continuous innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the rapidly evolving digital landscape and new email technologies
- Balancing remote work and on-site collaboration effectively
- Adapting to the unique needs and preferences of a global customer base
ASSUMPTION: As a large, global company, Amazon faces numerous challenges and opportunities for growth and innovation.
📈 Similar Roles Comparison
- This role is similar to a Senior Email Marketing Manager or Lifecycle Marketing Manager in other e-commerce or retail companies
- However, Amazon's size and global reach offer unique opportunities for career growth and impact
- Compared to other roles in the field, this position may require more frequent collaboration with cross-functional teams and a higher level of data analysis
ASSUMPTION: While this role shares similarities with other lifecycle marketing positions, its unique context within Amazon offers distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a global email marketing campaign to drive customer engagement and retention
- Implementing a new segmentation strategy to improve the targeting and personalization of email content
- Optimizing automated email programs to improve open rates and click-through rates
- Collaborating with the brand marketer to support promotional campaign execution and maximize its impact
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not represent the full scope of the position's requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the AbeBooks marketing department?
- How does this role collaborate with other teams, such as product, engineering, and customer success?
- What are the most significant challenges facing the AbeBooks marketing team, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with email marketing, lifecycle strategies, and data analysis
- Write a cover letter that demonstrates your understanding of AbeBooks' business and the role's requirements
- Prepare examples of your segmentation strategies and data-driven marketing campaigns to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
