🔹 Job Title: Marketing Manager - Lifestyle
🔹 Company: Frasers Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of integrated marketing campaigns and experience working with multiple stakeholders. A passion for sport, fashion, or lifestyle is preferred but not required.
✅ Work in collaboration with the Group Head of Marketing to drive brand and commercial growth across Sports Direct's Lifestyle offering
✅ Manage the planning and delivery of 360 marketing campaigns, including ideation, integrated launch plans, budgets, KPIs, and deadlines
✅ Build and maintain relationships with internal teams (PR, social, media, digital marketing, ecomm, email, retail) and external brand partners to deliver campaigns across Sports Direct-owned channels
✅ Serve as the gatekeeper for the Lifestyle seasonal calendar, campaign plans, and launches, ensuring they are communicated and delivered by each department
✅ Communicate, align, and brief relevant stakeholders on seasonal kick-offs, launches, and commercial priorities
✅ Attend seasonal sell-in meetings with the commercial team and brand partners to align on priorities and product buys for the seasons ahead
✅ Work with internal teams and partner agencies to produce post-campaign wrap-up presentations for the business and all brand partners that have invested in the campaign
✅ Build collaborative relationships with Lifestyle marketing counterparts in key brands and their wider teams, ensuring they are fully bought into the seasonal calendar and marketing strategies/activities
✅ Understand brand partner budgets, opportunities, and commercial needs, and explore ways to support and partner with them
ASSUMPTION: This role requires strong project management skills, advanced communication skills, and the ability to juggle multiple priorities in a highly collaborative environment.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing experience, preferably in fashion, sport, lifestyle, or retail
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with prior experience in fashion, sport, lifestyle, or retail will have a strong understanding of the industry and its unique challenges.
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in the retail sector)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the retail sector. Actual salary may vary depending on the candidate's skills, experience, and the company's performance.
Industry: Retail
Company Size: 10,001+ employees (Large enterprise)
Founded: 1982 (Over 40 years ago)
Company Description:
Company Specialties:
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a well-established retailer with a diverse portfolio of brands. Working for such a large company may offer more opportunities for career growth and development.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Group Head of Marketing
Work Arrangement: On-site (London office)
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities through working on high-profile campaigns, collaborating with global brands, and accessing employee development programs.
Office Type: Corporate office (Academy House, 36 Poland Street, London, W1F 7LU)
Office Location(s): London, England, United Kingdom
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: Working in London offers access to a diverse range of cultural, social, and recreational activities, as well as a vibrant retail scene.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated marketing campaigns, project management, planning, communication, collaboration, fashion, sport, lifestyle
ASSUMPTION: The interview process will focus on cultural fit, technical skills, and presentation/communication skills. Applicants should be prepared to discuss their relevant marketing experience and passion for sport, fashion, or lifestyle.
ASSUMPTION: This role requires proficiency in presentation software and marketing automation tools. Familiarity with social media management and project management tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a highly collaborative and fast-paced environment.
ASSUMPTION: This role presents challenges in managing multiple priorities, working with various stakeholders, and keeping up with industry trends and changes in consumer behavior.
ASSUMPTION: This role is unique in its focus on Sports Direct's Lifestyle offering and presents opportunities for career progression within the company.
ASSUMPTION: Sample projects for this role may include launching new marketing campaigns, managing seasonal campaigns, and collaborating with internal teams and brand partners.
ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the company, and its culture, as well as their commitment to professional development and growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.