📌 Core Information
🔹 Job Title: Marketing Manager - Logan, UT
🔹 Company: Kartchner Inc
🔹 Location: Logan, UT, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for home and multi-family communities
- Brand building and campaign oversight
- Collaboration with sales, leasing, design, and leadership teams
- Data-driven approach with a creative mindset
- Fair housing marketing compliance and digital advertising expertise
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of the marketing landscape and a proven track record in lead generation and brand building.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for home and multi-family communities
✅ Build and maintain brand identity across all marketing channels
✅ Oversee campaign creation, execution, and analysis
✅ Collaborate with cross-functional teams to align marketing with performance goals
✅ Provide practical tools and guidance to leasing teams
✅ Stay up-to-date with industry trends and best practices
ASSUMPTION: This role requires a high level of autonomy and ownership. The ideal candidate will be comfortable working independently and driving projects to completion.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, or related field
Experience: 3-6 years of marketing experience
Required Skills:
- Proven success in creating and executing lead-generating campaigns
- Strong understanding of today’s marketing landscape and tools
- Brand-building mindset with a sharp eye for branding, messaging, and design
- Data-driven approach with a creative eye
- Familiarity with fair housing marketing compliance and digital advertising
Preferred Skills:
- Experience in the real estate industry
- Proficiency in CRM software and marketing automation tools
ASSUMPTION: Candidates with experience in the real estate industry or relevant marketing automation tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 3-6 years of experience in the real estate industry)
Benefits:
- Health, dental, and vision insurance
- HSA contributions
- 401(k) with company match
- Paid time off (PTO)
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 51-200 employees (Small- to mid-sized company, offering a close-knit work environment with opportunities for growth)
Founded: 1996 (Established company with a long history in the real estate industry)
Company Description:
- Kartchner Inc is a home building, property management, land management, and commercial building company
- They pride themselves on the quality homes, townhomes, and apartment buildings they construct
- As a Cache Valley home builder and award-winning home builder in Idaho Falls, they are known for their quality craftsmanship
Company Specialties:
- Residential Construction
- Commercial Construction
- Property Management
- New Home Sales
- Apartment Rentals
Company Website: http://kartchnerhomes.com
ASSUMPTION: Kartchner Inc is a well-established company in the real estate industry, with a strong focus on quality and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level (This role requires a balance of strategic thinking and hands-on execution, with opportunities for growth and leadership)
Reporting Structure: This role reports directly to the Director of Marketing and works closely with cross-functional teams, including sales, leasing, design, and leadership
Work Arrangement: On-site (This role requires a physical presence in the Logan, UT office, with flexibility for remote work as needed)
Growth Opportunities:
- Potential for advancement within the marketing department or other areas of the business
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on professional development and career advancement.
🌍 Location & Work Environment
Office Type: Corporate office (The Logan, UT office is a professional work environment with a collaborative and supportive team)
Office Location(s): 601 W 1700 S, Bldg B, Logan, UT 84321, US
Geographic Context:
- Logan, UT is a mid-sized city with a population of approximately 50,000 people
- The city is located in the Cache Valley region of northern Utah, offering a mix of urban and outdoor recreational opportunities
- The cost of living in Logan is relatively affordable compared to other metropolitan areas in the United States
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The Logan, UT office offers a professional and collaborative work environment, with a strong focus on teamwork and support.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Director of Marketing and other members of the marketing team
- Final interview with the CEO or another senior leader
- Background check and reference check
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Brand-building mindset and creativity
- Data-driven approach and analytical skills
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Demonstrate your understanding of the real estate industry and Kartchner Inc's business
- Prepare examples of your brand-building and campaign management work
- Be ready to discuss your approach to data-driven marketing and fair housing compliance
ATS Keywords: Marketing Manager, Brand Building, Lead Generation, Campaign Management, Digital Advertising, Fair Housing Compliance, Real Estate Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Graphic design software (e.g., Adobe Creative Suite, Canva, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new software as needed.
👔 Cultural Fit Considerations
Company Values:
- People-First Culture: Your success and well-being matter to us.
- Small-Company Feel: You’re never just a number here.
- Clear Expectations: Systems, support, and training for your success.
- Growth Opportunities: We invest in your personal and professional development.
- Meaningful Work: Every home you build impacts someone's life.
Work Style:
- Collaborative and supportive team environment
- Focus on quality and customer satisfaction
- Data-driven approach to decision-making
- Openness to feedback and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you comfortable working independently and driving projects to completion?
- Do you have a strong understanding of the marketing landscape and a proven track record in lead generation and brand building?
- Are you committed to staying up-to-date with industry trends and best practices?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Kartchner Inc, sharing the company's values and work style.
⚠️ Potential Challenges
- Balancing strategic thinking and hands-on execution
- Managing multiple projects and deadlines
- Adapting to changes in the real estate market and industry trends
- Ensuring fair housing marketing compliance and digital advertising best practices
ASSUMPTION: The ideal candidate will be comfortable managing multiple priorities and adapting to changes in the real estate industry.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in the real estate industry, with a focus on brand building and campaign management
- However, this role may have more autonomy and ownership than similar positions in larger organizations
- Candidates with experience in the real estate industry may have an advantage in this role
ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive the marketing success of home and multi-family communities in a small- to mid-sized company.
📝 Sample Projects
- Developing and executing a marketing campaign for a new home community launch
- Creating and implementing a brand refresh for an existing multi-family community
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: The ideal candidate will have experience with relevant marketing projects and be comfortable working on diverse initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Kartchner Inc?
- What are the biggest challenges facing the marketing department in the next year?
- How does Kartchner Inc support the professional development and growth of its employees?
- What is the typical career path for a Marketing Manager at Kartchner Inc?
- How does Kartchner Inc ensure fair housing marketing compliance and digital advertising best practices?
ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of your brand-building and campaign management work
- Be ready to discuss your approach to data-driven marketing and fair housing compliance
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
