Marketing Manager (London, UK)

📌 Core Information

🔹 Job Title: Marketing Manager (London, UK)

🔹 Company: Global App Testing

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (2 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London, UK)

🚀 Job Overview

Key aspects of this role include:

• Owning the strategy and execution of large industry and in-house events
• Driving marketing influenced pipeline and generating MQLs and SQLs through onsite activations
• Managing event campaigns, collateral, and relationships with clients, vendors, and suppliers
• Analyzing and reporting on event ROI using CRM software
• Collaborating with commercial teams to optimize event impact

ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and the ability to thrive in a fast-paced environment. Experience in event management and marketing is essential.

📋 Key Responsibilities

✅ Responsible for the strategy and successful execution of large industry and in-house events - both online and offline

✅ Drive marketing influenced pipeline and generate MQLs and SQLs through onsite activations and support of the sales team

✅ Manage event campaign activity, including email, organic and paid socials, landing pages, and more

✅ Responsible for the creation, ordering, and tracking of event inventory, including print and digital marketing collateral, merchandise, and giveaways

✅ Proactively engage with commercial teams to coordinate, communicate, and optimize the impact of event activities

✅ Create new and innovative experiences to capture event traffic at industry conferences

✅ Complete internal briefing documents for all events

✅ Manage expectations and planning for onsite personnel

✅ Manage relationships with clients, vendors, and suppliers

✅ Continuously identify new event opportunities and optimize processes

✅ Manage a large event budget and invoice management

✅ Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM software, HubSpot

✅ Brief and overall management of videographer and photographer

✅ Organize team travel (hotel, visa, flights)

✅ Event research, including identifying new opportunities, identifying prospects within our ICP who are attending planned events, and competitor activity

✅ Establish strategic partnerships at events to maximize opportunities

✅ Use of social networks to engage with prospective attendees and manage relationships on this channel

✅ Management of any AV equipment when required

✅ Identifying and managing speaking opportunities from both GAT and/or existing clients

✅ On-site management - managing set up, deliveries, and logistics

ASSUMPTION: This role involves frequent national and international travel, with around 12 events per year. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years as an events marketing manager for a B2B organization

Required Skills:

• Proven track record of driving business impact through events

• Experience running the end-to-end strategy and implementation of a demanding events schedule

• Strong project management and budgeting skills

• Excellent communication and interpersonal skills

• Ability to thrive in a fast-paced, cross-functional team environment

• Proficiency in CRM software, HubSpot

• Fluency in English

Preferred Skills:

• Experience with event management software

• Familiarity with the tech industry

• Bilingual or multilingual

ASSUMPTION: Candidates with experience in event management and marketing within a B2B organization are strongly encouraged to apply. Familiarity with the tech industry is a plus.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for a Marketing Manager role in London)

Benefits:

• Flexible working

• Dental cover plan

• Cycle-to-work scheme

• Pension plan

• Private healthcare scheme

• Enhanced maternity leave

• Employee assistance programme

Working Hours: Full-time (40 hours per week), with 2 days required in the office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2013

Company Description:

• Global App Testing is an On-Demand crowdtesting solution that enables tech teams to test in over 190 countries with 90,000+ professional testers using real devices and environments.

• The company focuses on autonomous testing augmented with humans, offering a scalable solution for QA teams worldwide.

• Hundreds of leading brands rely on Global App Testing’s impact-first approach to quality, allowing Agile and DevOps teams to release faster and more often.

Company Specialties:

• Crowdsourced QA testing

• Software

• QA

• QA Testing

• Research

• App Testing

• Mobile App Testing

• software testing

• qaops

• agile testing

• exploratory testing

• smoke testing

• Usability testing

• test case execution

• regression testing

• web app testing

• manual testing

• CICD

• Docker testing

• Localization testing

• Functional testing

• Accessibility testing

• User testing

• and LQA

Company Website: https://www.globalapptesting.com

ASSUMPTION: Global App Testing is a growing company in the software development industry, focusing on crowdtesting solutions for tech teams worldwide. Familiarity with the tech industry and its trends may be beneficial for applicants.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (2 days in office, with the rest of the week working remotely)

Growth Opportunities:

• Potential career progression into a senior marketing role or management position

• Opportunities to gain experience in various aspects of marketing, including event management, campaign management, and more

• Chance to work with and learn from experienced marketing professionals

ASSUMPTION: This role offers a unique opportunity to gain experience in event management and marketing within a growing tech company. Applicants should be proactive, organized, and eager to learn and grow in their role.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 90-92 Pentonville Road, London, Greater London N1 9HS, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry

• The office is located in the Islington borough, with easy access to public transportation

• The area offers numerous amenities, including restaurants, cafes, and shops

Work Schedule: Full-time (40 hours per week), with 2 days required in the office

ASSUMPTION: Applicants should be comfortable working in a hybrid environment, with 2 days required in the office and the rest of the week working remotely. They should also be willing to travel frequently for events.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening with the HR team

• Face-to-face or video interview with the hiring manager and a member of the marketing team

• Final interview with the Head of Marketing

Key Assessment Areas:

• Event management experience and skills

• Communication and interpersonal skills

• Problem-solving abilities

• Adaptability and resilience in a fast-paced environment

• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant event management experience and skills

• Be prepared to discuss specific examples of your event management experience and how you've driven business impact through events

• Research Global App Testing and the tech industry to demonstrate your understanding of the role and company

ATS Keywords: Event Management, Marketing Strategy, Project Management, Budget Management, Communication, Problem Solving, Relationship Building, Creativity, Attention to Detail, Team Collaboration, Onsite Management, Social Media Engagement, Data Analysis, Event Research, Logistics Management, Vendor Management

ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the company's hiring timeline. Applicants should be patient and persistent in following up on their application status.

🛠️ Tools & Technologies

• HubSpot (CRM software)

• Event management software (e.g., Cvent, Eventbrite, or similar)

• Microsoft Office Suite

• Google Workspace

• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Applicants should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused

• Innovative

• Collaborative

• Agile

• Inclusive

Work Style:

• Fast-paced and dynamic

• Collaborative and team-oriented

• Adaptable and resilient

• Proactive and solution-oriented

• Customer-focused and results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?

• Are you comfortable working in a hybrid setting, with 2 days required in the office?

• Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with clients, vendors, and suppliers?

• Are you proactive, organized, and detail-oriented, with a proven track record of driving business impact through events?

ASSUMPTION: Applicants should assess their fit with Global App Testing's company values and work style before applying. They should be proactive, organized, and customer-focused, with strong communication and interpersonal skills.

⚠️ Potential Challenges

• The role requires frequent national and international travel, which may be challenging for some applicants

• The fast-paced, dynamic work environment may be overwhelming for individuals who prefer a more structured or stable work environment

• The role involves managing a large event budget and invoice management, which requires strong financial management skills

• The role may require working evenings and weekends, depending on event schedules

ASSUMPTION: Applicants should carefully consider the potential challenges of this role and ensure they are comfortable and capable of managing them before applying.

📈 Similar Roles Comparison

• This role differs from related positions, such as Event Coordinator or Event Manager, in its focus on driving business impact through events and managing a large event budget

• The tech industry context requires a strong understanding of the tech industry and its trends

• Career path comparison: This role offers opportunities for growth and development within the marketing department or into a senior marketing role or management position

ASSUMPTION: Applicants should research similar roles and the tech industry to ensure they understand the unique aspects of this role and how it compares to related positions.

📝 Sample Projects

• Managing the end-to-end strategy and execution of a large tech conference, including speaker management, vendor management, and on-site logistics

• Developing and implementing a targeted social media campaign to promote an upcoming event and drive event attendance

• Analyzing event ROI and making data-driven recommendations to optimize future events

ASSUMPTION: Applicants should be prepared to discuss specific examples of their event management experience and how they've driven business impact through events during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?

• How does this role fit into the overall marketing strategy for the company?

• What opportunities are there for growth and development within the marketing department or the company as a whole?

• How does the company support work-life balance for its employees?

• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1636088900
• Tailor your resume and cover letter to highlight your relevant event management experience and skills

• Prepare for your phone or video screening by researching the company and the tech industry

• Prepare for your face-to-face or video interview by practicing common interview questions and thinking about your responses

• Follow up on your application status within 1-2 weeks of your interview, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.