Marketing Manager, Loyalty

📌 Core Information

🔹 Job Title: Marketing Manager, Loyalty

🔹 Company: The Canadian Brewhouse

🔹 Location: Edmonton, Alberta, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing loyalty programs to enhance customer lifetime value
• Collaborating cross-functionally with marketing, operations, and IT to ensure a seamless customer journey
• Analyzing customer data for segmentation and optimizing program functionalities
• Managing targeted marketing campaigns and vendor relationships
• Leading and coaching team members to foster a high-performance culture

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in marketing, with a focus on data-driven decision making and customer-centric strategies.

📋 Key Responsibilities

✅ Develop and refine loyalty program strategies, conduct market research, and analyze sales and customer data for segmentation

✅ Oversee daily loyalty program operations, including enrollment, point accumulation, and redemption

✅ Implement and manage targeted marketing campaigns (email, SMS, in-app) with personalized strategies

✅ Continuously evaluate and optimize reward structures based on performance metrics

✅ Monitor and analyze key loyalty KPIs (CAC, CLV, purchase frequency, AOV, redemption rates) and conduct A/B testing on campaigns and program elements

✅ Gather and analyze customer feedback to drive improvements in the loyalty program

✅ Work cross-functionally with Operations, Culinary, Finance, and IT to ensure alignment and successful execution of loyalty initiatives

✅ Create and deliver training materials for staff, manage vendor relationships, and research new technologies and loyalty trends

✅ Lead and coach team members to foster a high-performance culture, embodying the company's core values and purpose

ASSUMPTION: This role requires strong project management and organizational skills, as well as the ability to build strong relationships and collaborate effectively across departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or Hospitality Management

Experience: In-depth experience with data management, segmentation, campaign planning, and execution. Proven leadership experience, coaching and supporting teams.

Required Skills:

• Data analysis and interpretation
• Campaign planning and execution
• Vendor management
• Team leadership and coaching
• Strategic thinking and problem-solving
• Excellent project management and organizational skills
• Strong analytical skills to interpret data and calculate ROI

Preferred Skills:

• Experience with marketing automation tools (email, SMS, in-app messaging)
• Familiarity with A/B testing methodologies
• Knowledge of the restaurant industry and customer loyalty trends

ASSUMPTION: Candidates with experience in the restaurant industry or customer loyalty programs may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in the Edmonton area, the estimated salary range is CAD 80,000 - 110,000 per year.

Benefits:

• Flexible Hours
• Advancement Opportunities
• Benefit Packages
• Staff Discount
• Lifelong Friendships

Working Hours: Full-time, 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically sports bars and grills

Company Size: Medium-sized, with 48 locations across Canada

Founded: 2002, in Edmonton, Alberta

Company Description:

• Known for its Canadian-themed decor and extensive menu of appetizers, entrees, drinks, and specials
• Offers a unique sports bar experience with an extensive selection of TVs for various sports and events
• Committed to giving back to the community through various charitable initiatives and events
• Emphasizes a fun-filled work environment with endless advancement opportunities for employees

Company Specialties:

• Sports bar and grill
• Canadian-themed decor and menu
• Community involvement and charitable initiatives
• Employee-focused work culture

Company Website: http://thecanadianbrewhouse.com

ASSUMPTION: The Canadian Brewhouse offers a dynamic and inclusive work environment, where creativity and innovation are encouraged and rewarded.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company

Reporting Structure: Reports directly to the Marketing Director, with cross-functional collaboration with various departments

Work Arrangement: On-site, full-time position, with flexible scheduling options

Growth Opportunities:

• Potential for advancement to a senior marketing role or management position within the company
• Opportunities to gain experience in various aspects of marketing, including strategy, campaign management, and team leadership
• Possibility to work on high-impact projects that drive business growth and customer engagement

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's marketing efforts and brand success.

🌍 Location & Work Environment

Office Type: On-site, with a casual and energetic work environment

Office Location(s): 1112 95th St. SW, Edmonton, Alberta T6X 0A7, CA

Geographic Context:

• Edmonton, Alberta, Canada
• Population: Approximately 1 million residents
• Climate: Humid continental climate, with warm summers and cold winters
• Cost of living: Moderate, with affordable housing options and a lower cost of living compared to major cities like Toronto or Vancouver

Work Schedule: Full-time, 40 hours per week, with flexible scheduling options to accommodate work-life balance

ASSUMPTION: Edmonton offers a high quality of life, with a vibrant cultural scene, numerous parks and recreational facilities, and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final round interview with the Marketing Director or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign management and execution
• Leadership and team management skills
• Problem-solving and adaptability
• Alignment with the company's core values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a team environment
• Research the company and its core values to demonstrate your fit and enthusiasm for the role
• Be prepared to discuss your experience with loyalty programs, data analysis, and campaign management

ATS Keywords: Marketing, Loyalty, Customer Engagement, Data Analysis, Campaign Management, Team Leadership, Strategic Planning, Customer Lifetime Value, Customer Segmentation, A/B Testing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (email, SMS, in-app messaging)
• Customer relationship management (CRM) software
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management software (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Take Care of Each Other and Yourself
• Think Like a Customer
• Support Your Community
• Hurry, Don't Rush
• Embrace Innovation
• Be Persistent

Work Style:

• Collaborative and team-oriented, with a focus on open communication and active listening
• Results-driven and focused on continuous improvement
• Adaptable and able to thrive in a fast-paced, dynamic work environment
• Passionate about the company's mission and committed to its success

Self-Assessment Questions:

• How do you embody the company's core value of "Be Persistent" in your approach to work and problem-solving?
• Can you provide an example of a time when you "Thought Like a Customer" to drive a successful marketing initiative?
• How do you balance the company's values of "Hurry, Don't Rush" and "Embrace Innovation" in your day-to-day work?

ASSUMPTION: Candidates who align strongly with the company's core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and vendor relationships simultaneously
• Balancing data-driven decision making with creative and innovative marketing strategies
• Adapting to changes in the market, customer preferences, and industry trends
• Working effectively in a cross-functional team environment, with varying priorities and deadlines

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on customer loyalty and engagement, requiring a unique blend of data analysis and customer-centric marketing strategies
• Compared to other marketing roles, this position may have a more narrow focus on loyalty programs but offers significant growth potential within the company
• Career paths for this role may include progression to senior marketing roles, management positions, or specialized customer engagement and loyalty-focused roles

ASSUMPTION: This role offers a unique opportunity to specialize in customer loyalty and engagement, with potential for growth and advancement within the company.

📝 Sample Projects

• Developing and implementing a new loyalty program to drive customer engagement and repeat visits
• Analyzing customer data to segment the market and tailor marketing campaigns for each group
• Optimizing reward structures to maximize customer lifetime value and minimize costs
• Managing targeted marketing campaigns to promote new menu items, special events, or seasonal promotions

ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the importance of data-driven decision making and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer loyalty and engagement, and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as Operations and IT, to ensure a seamless customer experience?
• What are the most significant challenges facing the loyalty program, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the loyalty program, and how are they tracked and analyzed?

ASSUMPTION: These questions will help you better understand the role's priorities, the company's approach to marketing, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://thecanadianbrewhouse.com/careers/
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a team environment
• Research the company and its core values to demonstrate your fit and enthusiasm for the role
• Be prepared to discuss your experience with loyalty programs, data analysis, and campaign management
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.