📌 Core Information
🔹 Job Title: Marketing Manager Loyalty & CRM Strategy (m/w/d) 1
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-Time/Part-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer-centric loyalty strategies
- Cross-functional collaboration with various departments to drive program success
- Data-driven decision making to optimize program profitability
- Hands-on involvement in operational tasks to ensure program execution
ASSUMPTION: This role requires a strong balance between strategic thinking and hands-on execution. The ideal candidate will be comfortable working cross-functionally and making data-driven decisions.
📋 Key Responsibilities
✅ Working customer-centrically to understand customer needs and translate them into innovative measures
✅ Ensuring the implementation of loyalty program features and optimizing program profitability through data-driven insights
✅ Collaborating cross-functionally with various departments to drive program success
✅ Structuring complex situations and providing management presentations
✅ Developing coupon-based mechanisms in the app and contributing to personalized offers
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and operational tasks. The ideal candidate will be comfortable wearing multiple hats and adapting to different situations.
🎯 Required Qualifications
Education: Master's degree in Business Sciences
Experience: At least 2 years of relevant experience in retail, FMCG, or project management
Required Skills:
- Strong analytical and conceptual thinking skills
- Ability to work cross-functionally and collaborate with different departments
- Excellent communication skills, from management to experts in various departments
- Proven ability to structure complex situations and provide management presentations
Preferred Skills:
- Experience in the retail or FMCG industry
- Fluency in German
ASSUMPTION: Given the cross-functional nature of this role, candidates with experience in project management or a related field may also be considered.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Attractive compensation with special payments and benefits
- Employee discounts at REWE, PENNY, toom, and other REWE Group companies
- Job security with a permanent contract
- Work-life balance with flexible working hours and mobile work options
- Health management with preventive care and health courses
- Training opportunities with a wide range of seminars and development programs
- Employee representation with an active works council
Working Hours: Full-time (40 hours/week) with the possibility of part-time work
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1927
Company Description:
- REWE Group is one of the leading trade and tourism groups in Germany and Europe
- Operates with around 390,000 employees in 21 European countries
- Offers a broad range of occupations, career opportunities, and attractive benefits
Company Specialties:
- Retail (REWE, REWE CENTER, BILLA, PENNY, IKI, ADEG, toom Baumarkt)
- Drugstores (BIPA)
- E-commerce (REWE Liefer- und Abholservice, Zooroyal, Weinfreunde)
- Travel and Tourism (DERTOUR Group)
Company Website: karriere.rewe-group.com
ASSUMPTION: REWE Group is a large, established company with a diverse range of business units. This role is part of the PENNY division, focusing on the discount supermarket chain.
📊 Role Analysis
Career Level: Mid-level marketing manager
Reporting Structure: Reports to the Head of Loyalty & CRM
Work Arrangement: On-site, with the possibility of mobile work
Growth Opportunities:
- Progression to a senior marketing role within the PENNY division
- Expansion into other business units within the REWE Group
- Development of leadership skills through cross-functional collaboration and team management
ASSUMPTION: This role offers opportunities for growth within the PENNY division and the broader REWE Group. Candidates should be open to exploring different career paths within the organization.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative work environment
Office Location(s): Cologne, North Rhine-Westphalia, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a population of over 1 million
- Known for its vibrant cultural scene, including museums, galleries, and events
- Offers a high quality of life with a wide range of housing options and recreational activities
Work Schedule: Standard office hours with flexibility for mobile work
ASSUMPTION: The office environment is modern and collaborative, with a focus on cross-functional teamwork. The location in Cologne offers a high quality of life with numerous cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Loyalty & CRM
Key Assessment Areas:
- Analytical and conceptual thinking skills
- Cross-functional collaboration and communication skills
- Customer-centric mindset and understanding of customer needs
- Ability to work independently and take initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the retail industry and customer loyalty programs
- Showcase your ability to work cross-functionally and collaborate with different departments
ATS Keywords: Customer Centricity, Data-Driven Decision Making, Cross-Functional Collaboration, Loyalty Programs, CRM, Retail Industry, Marketing Strategy
ASSUMPTION: The application process is likely to involve several stages, including an initial screening and multiple interviews. Candidates should be prepared to demonstrate their skills and experiences in detail and provide specific examples of their accomplishments.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and business unit. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and fairness
Work Style:
- Dynamic and fast-paced work environment
- Focus on results and performance
- Strong emphasis on collaboration and cross-functional teamwork
- Opportunities for professional development and growth
Self-Assessment Questions:
- How do you ensure that your work aligns with the company's customer-centric focus?
- Can you provide an example of a time when you successfully collaborated with multiple departments to achieve a common goal?
- How do you approach continuous learning and professional development in a dynamic work environment?
ASSUMPTION: REWE Group values a strong customer focus, innovation, collaboration, and responsibility. Candidates should be able to demonstrate their alignment with these values and be prepared to provide specific examples of their work style and cultural fit.
⚠️ Potential Challenges
- Balancing strategic planning with operational tasks
- Working cross-functionally with various departments to drive program success
- Managing multiple projects and priorities simultaneously
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role requires a strong balance between strategic thinking and hands-on execution. Candidates should be comfortable working cross-functionally and managing multiple priorities in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on customer loyalty and CRM strategy
- Retail industry experience is preferred, but not required
- Career progression opportunities within the PENNY division and the broader REWE Group
ASSUMPTION: This role is unique in its focus on customer loyalty and CRM strategy within the retail industry. Candidates should be prepared to demonstrate their relevant skills and experiences and understand the specific requirements of the role.
📝 Sample Projects
- Developing and implementing a new customer loyalty program to drive customer engagement and retention
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to optimize the customer experience and drive program success
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Marketing Manager Loyalty & CRM Strategy may be involved in. The specific projects may vary depending on the department and business unit.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the loyalty program and the key priorities for this role?
- How does this role collaborate with other departments, such as Ware, REWE Digital, and Analytics?
- What are the key performance indicators (KPIs) used to measure the success of the loyalty program?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a phone or video screening and multiple interviews
- Research the company and the retail industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager or the REWE Group Bewerbungshotline (0221 149-7110) within one week of your interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
