🔹 Job Title: Marketing Manager - LucasFilm Games
🔹 Company: The Walt Disney Company
🔹 Location: San Francisco, CA, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Games Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site and Remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the gaming industry, brand management, and campaign leadership. Candidates should have a passion for games and be comfortable working in a fast-paced, collaborative environment.
✅ Lead go-to-market strategy, campaign execution, and live ops in partnership with licensees across a portfolio of Lucasfilm Games titles
✅ Collaborate cross-functionally to align efforts across the product lifecycle and ensure cohesive marketing execution
✅ Serve as an internal brand champion and strategic communicator, building support for plans and presenting to senior leadership
✅ Drive innovation, apply industry best practices, and deliver marketing campaigns that increase brand reach, deepen engagement, and deliver measurable business impact
✅ Manage reviews and approvals to ensure timely, high-quality, on-brand execution aligned with key stakeholders
✅ Develop marketing pitch decks, internal plans, executive updates, and post-mortems that clearly communicate goals, strategies, and outcomes
✅ Analyze campaign performance and market insights to optimize strategies, shape player personas, and inform positioning, creative development, and audience targeting
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis. Candidates should be comfortable working with cross-functional teams and external partners to achieve marketing objectives.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in marketing, including at least 2 years in gaming, entertainment, or interactive media
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong passion for games and the gaming industry. They should be comfortable working in a dynamic and inclusive work environment.
Salary Range: $113,400 to $152,000 per year (San Francisco, CA)
Benefits:
Working Hours: Full-time, hybrid role with a mix of on-site and remote work
ASSUMPTION: The salary range provided is specific to the San Francisco, CA location. The actual offered compensation may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
Company Specialties:
Company Website: https://jobs.disneycareers.com/benefits
ASSUMPTION: The Walt Disney Company is a large, multinational entertainment conglomerate with a wide range of business segments. Lucasfilm Games is a smaller team within the company, focused on creating high-quality games based on popular franchises.
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Director of Marketing
Work Arrangement: Hybrid role with a mix of on-site and remote work
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader company. Candidates should be proactive in seeking out growth opportunities and demonstrating their potential for advancement.
Office Type: Hybrid (On-site and Remote)
Office Location(s): San Francisco, CA, USA
Geographic Context:
Work Schedule: Full-time, with a mix of on-site and remote work
ASSUMPTION: Candidates should be comfortable working in a hybrid environment, balancing on-site collaboration with remote work. They should also be comfortable working in a dynamic, fast-paced team setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Product Marketing, Campaign Leadership, Communication, Presentation Skills, Relationship Building, Project Management, Analytical Skills, Gaming Trends, Player Behavior, Microsoft Office, Google Workspace, Jira, Consumer Insights
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's marketing skills, communication abilities, and cultural fit. Candidates should be prepared to discuss their relevant experience and achievements in detail.
ASSUMPTION: Candidates should be proficient in using Microsoft Office and Google Workspace for day-to-day tasks. Familiarity with Jira, Keynote, PowerPoint, and consumer insights tools is preferred but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying. They should be able to demonstrate their alignment with these factors during the interview process.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and deadlines effectively. They should also be comfortable working in a hybrid environment and collaborating with various teams and partners.
ASSUMPTION: Candidates should research similar marketing manager roles in the gaming industry and compare them to this position. They should also consider the unique opportunities and challenges that this role offers within The Walt Disney Company.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects in their previous roles and how they would approach these tasks in this position.
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company. They should focus on understanding the team dynamics, marketing strategy, and growth opportunities for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.