📌 Core Information
🔹 Job Title: Marketing Manager (m/f/d)
🔹 Company: Constructor University
🔹 Location: Bremen, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote work possibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive SEO strategy to increase visibility and attract organic traffic
- Designing and executing marketing campaigns tailored to the DACH region
- Monitoring campaign performance and using data-driven insights to optimize future initiatives
- Collaborating cross-functionally with content creators, student recruitment teams, and student services
ASSUMPTION: This role requires a strong focus on data analysis and continuous optimization of marketing efforts to achieve desired results.
📋 Key Responsibilities
✅ Develop and execute a comprehensive SEO strategy to increase visibility on search engines and attract organic traffic to key pages
✅ Plan, brief, and coordinate SEO content production, ensuring keyword optimization and alignment with search trends and brand voice
✅ Perform ongoing keyword research, competitor analysis, and technical SEO audits to identify and act on opportunities for improvement
✅ Manage and optimize affiliate marketing programs, including partner acquisition, communication, performance tracking, and campaign alignment
✅ Design and execute marketing campaigns tailored to the DACH region across various channels, including messaging localization, channel selection, and campaign calendar management
✅ Support other marketing functions and initiatives as needed, contributing to a collaborative and results-oriented team environment
✅ Monitor campaign performance, analyze KPIs, and use data-driven insights to optimize future initiatives and continuously improve ROI
✅ Collaborate cross-functionally with content creators, student recruitment teams, and student services to align messaging and outreach strategies
ASSUMPTION: This role requires strong project management skills and the ability to work independently, driving projects from strategy to execution.
🎯 Required Qualifications
Education: A completed degree, preferably in Marketing, Digital Media, Business, or a related field, or equivalent experience
Experience: Experience in SEO, affiliate marketing, and campaign execution
Required Skills:
- Strong technical and analytical skills; confident working with data, tracking tools, and marketing platforms (e.g., Google Analytics, SEO platforms, CRM systems)
- Fluent German and English, C1 preferred, both spoken and written
- Experience in independent project management, including planning, scheduling, budget control, and process coordination
- Ability to work independently and drive projects from strategy to execution
Preferred Skills:
- Experience in the education sector or higher education marketing
- Knowledge of the German higher education market
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proven track record in executing successful campaigns.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Trust-Based Working Hours
- Remote Work Possibility
- Individual Induction
- Support and Development Planning
- Company Fitness
- Green Campus
Working Hours: 39 hours per week, with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 2-5 years of experience in the education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 2-10 employees (small, close-knit team)
Founded: 2001 (as Jacobs University Bremen, renamed to Constructor University in 2022)
Company Description:
- Constructor University is an international English language university in Bremen, Germany, with a strong focus on sustainability and environmental compatibility
- The university offers a range of academic programs, including engineering, natural sciences, social sciences, and humanities
- Constructor University is committed to equal opportunity employment and actively encourages applications from women and minority groups
Company Specialties:
- International higher education
- Sustainability and environmental compatibility
- Research and innovation
Company Website: http://www.constructor-university-foundation.org/
ASSUMPTION: Constructor University is a small, non-profit organization with a strong focus on international collaboration and sustainability.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Director of Marketing and Brand Management
Work Arrangement: On-site with remote work possibility (trust-based working hours)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunity to gain experience in higher education marketing and international collaboration
- Possibility to work on sustainability-focused projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the university's marketing team.
🌍 Location & Work Environment
Office Type: Green campus with recreational areas
Office Location(s): Bremen, Germany
Geographic Context:
- Bremen is a city in northern Germany with a population of around 550,000 people
- The city is known for its maritime heritage and is home to several international companies and organizations
- Bremen offers a high quality of life, with a strong focus on sustainability and environmental protection
Work Schedule: Flexible, trust-based working hours
ASSUMPTION: The work environment at Constructor University is collaborative and supportive, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and experience in SEO, affiliate marketing, and campaign execution
- Analytical and problem-solving skills
- Communication and collaboration skills
- Alignment with company values and mission
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on SEO and campaign execution
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare examples of successful marketing campaigns you've executed in the past
ATS Keywords: SEO, affiliate marketing, campaign execution, data analysis, project management, content creation, collaboration, communication
ASSUMPTION: Constructor University uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
- Google Analytics
- CRM systems (e.g., HubSpot, Salesforce)
- Marketing automation tools (e.g., Marketo, Hootsuite)
ASSUMPTION: The marketing team at Constructor University uses a range of tools and technologies to support their work, and experience with these tools can be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- International collaboration
- Sustainability and environmental compatibility
- Innovation and continuous improvement
Work Style:
- Collaborative and supportive team environment
- Flexible and adaptable to changing priorities
- Strong focus on work-life balance
Self-Assessment Questions:
- How do you align with Constructor University's mission and values?
- How do you approach working collaboratively in a team environment?
- How do you balance work and personal responsibilities in a flexible work arrangement?
ASSUMPTION: Constructor University values candidates who are a strong fit with their company culture and mission.
⚠️ Potential Challenges
- Working in a small team with limited resources may require multitasking and prioritization
- The role may involve working with stakeholders across different departments and time zones
- The university's focus on sustainability and environmental compatibility may require additional consideration in marketing efforts
- Bremen's relatively small job market may limit opportunities for career progression within the city
ASSUMPTION: While this role offers many opportunities, it also presents some challenges that candidates should be aware of.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in a higher education institution, but may have a stronger focus on SEO and digital marketing
- Compared to marketing roles in the private sector, this role may have a stronger focus on sustainability and social responsibility
- Career progression in this role may involve moving into a leadership or strategic role within the university's marketing team
ASSUMPTION: This role is similar to other marketing manager positions, but with a unique focus on higher education and sustainability.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to increase visibility and attract organic traffic to key pages
- Designing and executing a marketing campaign to promote a new academic program or initiative
- Conducting a competitive analysis of other higher education institutions' marketing efforts and identifying opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Marketing Manager at Constructor University may be involved in.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments and stakeholders within the university?
- What opportunities are there for professional development and growth within the marketing team?
- How does Constructor University support work-life balance for its employees?
- What are the most challenging aspects of working in a small team with limited resources?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture at Constructor University.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've executed in the past
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
