📌 Core Information
🔹 Job Title: Marketing Manager (m/f/d)
🔹 Company: Constructor University
🔹 Location: Bremen, Germany
🔹 Job Type: Full-time
🔹 Category: Education Management
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Managing performance marketing efforts to drive student recruitment
- Expanding and diversifying digital marketing channels
- Planning, organizing, and promoting webinars as a key student recruitment tool
- Collaborating with designers and content creators to develop high-performing marketing materials
- Independently managing projects and ensuring smooth execution of marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently in a dynamic environment. The ideal candidate will have experience in performance marketing and student recruitment, with a passion for expanding and diversifying marketing channels.
📋 Key Responsibilities
✅ Manage all performance marketing efforts to drive student recruitment, including the conceptualization, planning, execution, and optimization of international advertising campaigns across various digital channels (Meta, Google, LinkedIn)
✅ Expand and diversify the performance marketing channels, integrating new platforms such as YouTube, TikTok, and other relevant platforms to further enhance student recruitment efforts worldwide
✅ Plan, organize, and promote webinars as a key student recruitment tool, ensuring high engagement and attendance through targeted marketing strategies
✅ Oversee and provide input on creative content (ads, visuals, messaging) for performance marketing campaigns, collaborating with designers and content creators to ensure compelling and high-performing marketing materials
✅ Build in-house expertise for the independent management of campaigns
✅ Continuously track, analyze, and report on key performance indicators (KPIs), optimizing campaigns for effectiveness and ROI
✅ Monitor and refine the student customer journey across all digital touchpoints, ensuring seamless user experience, retargeting, and engagement
✅ Independently manage projects, including planning, scheduling, budget control, and process management, ensuring smooth execution of marketing initiatives
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data-driven optimization. Successful candidates will be comfortable working with data, collaborating with cross-functional teams, and adapting to new marketing channels and trends.
🎯 Required Qualifications
Education: A completed degree, preferably in Marketing, Digital Media, Business, or a related field
Experience: 2-5 years of experience in performance marketing and student recruitment
Required Skills:
- Proven experience in managing and optimizing digital advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other performance marketing channels
- Interest in expanding and diversifying marketing channels, with knowledge of YouTube, TikTok, and emerging digital platforms
- Experience in planning, organizing, and promoting webinars as a marketing and student recruitment tool
- Strong analytical skills and familiarity with performance analysis tools such as Google Analytics, Meta Business Suite, and other tracking tools
- Understanding of customer journey mapping, retargeting strategies, and UX optimization to enhance engagement across all digital touchpoints
- Ability to provide strategic input on ad creatives, messaging, and visuals, collaborating with designers and content creators to develop high-performing marketing materials
- Experience in independent project management, including planning, scheduling, budget control, and process coordination
- Fluency in English (spoken and written) is required; proficiency in German is an advantage
Preferred Skills:
- A structured and independent working style, strong communication skills, and the ability to work collaboratively in a dynamic and rapidly growing company
ASSUMPTION: While a degree in a relevant field is preferred, the company may consider candidates with equivalent experience in performance marketing and student recruitment. Strong analytical skills and the ability to work independently are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on market research for the role, experience level, and location)
Benefits:
- Flexible working hours for work-life balance
- Option for remote work
- Individual onboarding, support, and development planning
- Corporate fitness with EGYM Well Pass (formerly Qualitrain)
- In collaboration with Deutsche Dienstrad – Lease a company bike, whether it's a bicycle, road bike, or e-bike, for both private and business use.
- Green campus with recreational areas and extensive dining options
- Constructor University has comprehensive sustainability and environmental programs
Working Hours: 39 hours per week, with flexible working hours and the option for remote work
ASSUMPTION: The salary range is an estimate based on market research for the role, experience level, and location. The company offers a competitive benefits package, including flexible working hours, remote work options, and corporate fitness programs.
📌 Applicant Insights
🔍 Company Context
Industry: Education Management
Company Size: 2-10 employees (Small, close-knit team with opportunities for growth and impact)
Founded: The Constructor University Foundation of America was established to support Jacobs University Bremen, an international English language university in Bremen, Germany.
Company Description:
- Non-profit organization in the United States with the mission of supporting Jacobs University Bremen
- Activities include fundraising, sponsorship of scholarships, alumni outreach, community events, and more
- Committed to equal opportunity employment and preventing any form of discrimination
Company Specialties:
- Fundraising and sponsorship
- Alumni outreach and community events
Company Website: http://www.constructor-university-foundation.org/
ASSUMPTION: The company is a small, close-knit team with a clear mission and a focus on supporting international education. Applicants should be comfortable working in a dynamic, collaborative environment and be passionate about the company's mission.
📊 Role Analysis
Career Level: Mid-level marketing professional with the opportunity to grow and make a significant impact on student recruitment efforts
Reporting Structure: This role reports directly to the Marketing and Brand Management team at Constructor University
Work Arrangement: Hybrid, with 3 days on-site in Bremen, Germany, and the option for remote work
Growth Opportunities:
- Expanding and diversifying marketing channels to enhance student recruitment efforts worldwide
- Developing in-house expertise for independent campaign management
- Collaborating with cross-functional teams to optimize marketing initiatives and student recruitment strategies
ASSUMPTION: This role offers opportunities for growth and impact, with the potential to expand marketing channels, develop in-house expertise, and collaborate with cross-functional teams to optimize marketing initiatives and student recruitment strategies.
🌍 Location & Work Environment
Office Type: Green campus with recreational areas and extensive dining options, located in Bremen, Germany
Office Location(s): Bremen, Germany
Geographic Context:
- Bremen is a city in northern Germany, known for its maritime heritage, cultural attractions, and high quality of life
- The city is home to several universities and has a vibrant student community
- Bremen offers a mix of urban and natural environments, with easy access to parks, beaches, and recreational activities
Work Schedule: Full-time, with flexible working hours and the option for remote work
ASSUMPTION: The work environment is a green campus with recreational areas and extensive dining options, located in Bremen, Germany. Applicants should be comfortable working in a hybrid environment, with 3 days on-site and the option for remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the official application portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Marketing and Brand Management team to discuss qualifications, experience, and career goals
- Final interview with the hiring manager to discuss the role, company culture, and next steps
Key Assessment Areas:
- Performance marketing experience and campaign management skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience, campaign management skills, and analytical abilities
- Be prepared to discuss your experience with emerging digital platforms, such as YouTube and TikTok, and your interest in expanding and diversifying marketing channels
- Demonstrate your ability to work independently and manage projects, including planning, scheduling, budget control, and process management
ATS Keywords: Performance Marketing, Digital Advertising, Campaign Management, Webinar Promotion, Content Creation, Data Analysis, Customer Journey Mapping, Project Management, Collaboration, Communication, UX Optimization, Strategic Input, Fluency in English, German Proficiency, Analytical Skills, Emerging Digital Platforms
ASSUMPTION: The application process involves an online application submission, followed by phone or video screening, in-depth interviews, and a final interview with the hiring manager. Applicants should be prepared to discuss their performance marketing experience, campaign management skills, and analytical abilities, as well as their interest in expanding and diversifying marketing channels.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- Google Analytics
- Meta Business Suite
- YouTube
- TikTok
- Webinar platforms (e.g., Zoom, GoToWebinar)
ASSUMPTION: The role requires experience with performance marketing tools, such as Google Ads, Meta Ads, and LinkedIn Ads, as well as data analysis tools like Google Analytics and Meta Business Suite. Familiarity with emerging digital platforms, such as YouTube and TikTok, is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Supporting international education and student recruitment
- Collaboration and teamwork
- Innovation and continuous improvement
- Equal opportunity employment and preventing discrimination
Work Style:
- Dynamic and rapidly growing company
- Close-knit team with opportunities for growth and impact
- Focus on work-life balance and flexible working hours
Self-Assessment Questions:
- Do you have experience in performance marketing and student recruitment, with a passion for expanding and diversifying marketing channels?
- Are you comfortable working in a dynamic, collaborative environment and adapting to new marketing channels and trends?
- Do you have strong analytical skills and the ability to work independently, with a focus on data-driven decision-making?
ASSUMPTION: The company values supporting international education, collaboration, innovation, and equal opportunity employment. Applicants should be comfortable working in a dynamic, collaborative environment and be passionate about the company's mission and values.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to new marketing channels and trends in a rapidly changing digital landscape
- Working independently and managing projects, including planning, scheduling, budget control, and process management
- Balancing work-life balance with the demands of a full-time role and the need for on-site presence
ASSUMPTION: The role may present challenges in managing multiple marketing channels and campaigns simultaneously, adapting to new marketing channels and trends, and balancing work-life balance with the demands of a full-time role and the need for on-site presence.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on performance marketing and student recruitment, with a strong emphasis on expanding and diversifying marketing channels
- Industry-specific context: The role is within the education management industry, with a focus on supporting international education and student recruitment
- Career path comparison: This role offers opportunities for growth and impact, with the potential to expand marketing channels, develop in-house expertise, and collaborate with cross-functional teams to optimize marketing initiatives and student recruitment strategies
ASSUMPTION: This role differs from related positions in its focus on performance marketing and student recruitment, with a strong emphasis on expanding and diversifying marketing channels. The role is within the education management industry, with opportunities for growth and impact in supporting international education and student recruitment.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to drive student recruitment for a specific program or event
- Expanding marketing channels to include emerging digital platforms, such as YouTube or TikTok, and optimizing campaigns for effectiveness and ROI
- Planning, organizing, and promoting a webinar as a key student recruitment tool, ensuring high engagement and attendance through targeted marketing strategies
ASSUMPTION: Sample projects may include developing and executing targeted digital advertising campaigns, expanding marketing channels to include emerging digital platforms, and planning, organizing, and promoting webinars as key student recruitment tools.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing channels and strategies used to drive student recruitment, and how this role fits into those efforts?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how will my performance be evaluated?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to expanding and diversifying marketing channels, and how can I contribute to that effort?
- How does the company balance work-life balance with the demands of a full-time role and the need for on-site presence?
ASSUMPTION: Key questions to ask during the interview may include inquiries about the company's marketing channels and strategies, performance evaluation metrics, professional development opportunities, and work-life balance policies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official application portal: http://www.constructor-university-foundation.org/
- Tailor your resume and cover letter to highlight your performance marketing experience, campaign management skills, and analytical abilities
- Prepare for phone or video screening to assess communication skills and cultural fit
- Research the company and its mission to demonstrate your interest and alignment with its values
- Follow up with the hiring manager within one week of the final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
