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Marketing Manager (m/f/d) East Central Europe

Tomra
Full-time
On-site
Brunn am Gebirge, NiederΓΆsterreich, Austria
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager (m/f/d) East Central Europe

πŸ”Ή Company: Tomra

πŸ”Ή Location: Brunn am Gebirge, NiederΓΆsterreich, Austria

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for East Central Europe
  • Supporting market launches and strengthening TOMRA's B2B positioning
  • Managing external marketing agencies and collaborating with the global team
  • Handling internal and external communications, media planning, and budget management

ASSUMPTION: This role requires a strategic mindset with operational execution skills, as well as strong communication and project management abilities.

πŸ“‹ Key Responsibilities

βœ… Developing, implementing, and managing a marketing and communication strategy in East Central Europe (PL, AT, SK, CRO, CZ, SLO, HU)

βœ… Supporting market launches and strengthening TOMRA's positioning in the B2B sector (retail) in Eastern Europe

βœ… Working closely with and managing external marketing agencies in all countries

βœ… Working with the global team in Norway to implement the TOMRA brand strategy, launch new products, and other marketing and communication activities

βœ… Handling internal and external communication, including digital channels and social media

βœ… Managing media planning, including press releases, and organizing trade fair appearances

βœ… Managing the marketing budget and developing KPIs to track the ROI of the measures

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business, or a related field (preferred)

Experience: Approximately 3-5 years in a Marketing Management position

Required Skills:

  • Fluency in English and Polish (essential)
  • Bachelor's degree in Marketing, Communication, Business, or a related field (advantageous)
  • Strategic and operational mindset
  • Proactive, independent, and careful way of working with high resilience
  • Generalistic marketing experience with a desire for continuous development
  • Experience working with the retail sector (highly desirable)
  • Hands-on approach, project management skills, creativity, and innovation in developing marketing content and strategies
  • Proficient in MS Office, Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.), and HubSpot
  • Strong communication skills in written, verbal, and visual formats
  • Willingness to travel approximately 15%, especially in Eastern Europe

Preferred Skills:

  • Fluency in additional languages such as German or Czech

ASSUMPTION: Candidates should have a strong background in marketing with a proven track record of developing and implementing successful strategies. Fluency in Polish is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (estimated based on market research for the role, experience level, and location)

Benefits:

  • An exciting responsible position in a growing and secure company in a collegial atmosphere with a "you" culture
  • Flat hierarchies and open-door policy in a future-oriented industry
  • Fruit & vegetables, regular employee events, and various perks via corporate benefits
  • E-Learning platform, employee referral program, and development opportunities within the company
  • "Leading the resource revolution" - together at TOMRA, we are working to create a sustainable future - become part of it!

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for similar roles in Austria. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: TOMRA is a leading provider of reverse vending automation for food and beverage retailers, focusing on the circular economy and clean loop recycling. They operate in over 80 markets worldwide and have been growing by introducing deposit laws in various countries.

Company Size: TOMRA has 1,001-5,000 employees globally, with a significant presence in Europe. This size offers applicants the opportunity to work in a growing company with start-up flair while benefiting from the resources and stability of a larger organization.

Founded: TOMRA was founded in 1972 in Norway and has since expanded its operations to become a global leader in its industry.

Company Description:

  • TOMRA focuses on protecting the planet by minimizing plastic pollution and waste through its reverse vending systems
  • The company operates in more than 80 markets worldwide and continues to grow by introducing deposit laws in various countries
  • TOMRA offers an exciting, responsible position in a growing company with flat hierarchies and an open-door policy

Company Specialties:

  • Reverse vending automation for food and beverage retailers
  • Circular economy and clean loop recycling
  • Global operations and market expansion

Company Website: https://www.tomra.com/food

ASSUMPTION: TOMRA's focus on sustainability and global impact makes it an attractive employer for candidates interested in making a positive environmental impact.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, requiring strategic thinking and operational execution skills.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with the global team in Norway and external marketing agencies in East Central Europe.

Work Arrangement: This is an on-site position based in Brunn am Gebirge, Austria, with approximately 15% travel, especially in Eastern Europe.

Growth Opportunities:

  • As TOMRA continues to grow and expand its operations, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into other areas of the business
  • The company offers an E-Learning platform and development opportunities within the organization

ASSUMPTION: Given TOMRA's growth and expansion, there may be opportunities for career progression within the company for the right candidate.

🌍 Location & Work Environment

Office Type: TOMRA's office in Brunn am Gebirge is a modern, professional workspace with a collegial atmosphere and flat hierarchies.

Office Location(s): Campus 21, Liebermannstraße F03 Nr. 402, Brunn am Gebirge, Austria

Geographic Context:

  • Brunn am Gebirge is a town in the district of MΓΆdling, located in the state of NiederΓΆsterreich, Austria
  • The town is situated near Vienna, offering easy access to the city's cultural, entertainment, and recreational opportunities
  • The region is known for its high quality of life, with a mix of urban and rural environments

Work Schedule: The Marketing Manager will work full-time (40 hours per week) with a flexible work arrangement that allows for occasional remote work and approximately 15% travel, especially in Eastern Europe.

ASSUMPTION: The location of TOMRA's office in Brunn am Gebirge offers a convenient commute to Vienna and access to the region's high quality of life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final decision and job offer

Key Assessment Areas:

  • Marketing and communication strategy development
  • Project management and organizational skills
  • Language proficiency in English and Polish
  • Cultural fit and alignment with TOMRA's values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and operational skills
  • Demonstrate your proficiency in English and Polish through your application materials
  • Showcase your understanding of TOMRA's business and the circular economy through your application

ATS Keywords: Marketing strategy, communication, project management, B2B, retail, East Central Europe, Poland, English, Polish

ASSUMPTION: TOMRA's application process is designed to assess candidates' strategic thinking, operational skills, and cultural fit. Applicants should tailor their application materials to highlight these qualities.

πŸ› οΈ Tools & Technologies

  • MS Office Suite
  • Canva
  • Adobe Creative Suite (Photoshop, Illustrator, etc.)
  • HubSpot

ASSUMPTION: The Marketing Manager will be expected to have proficiency in industry-standard marketing and design tools, as well as CRM platforms like HubSpot.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Sustainability
  • Collaboration
  • Integrity
  • Customer focus

Work Style:

  • Proactive and independent
  • Strategic and operational mindset
  • Strong communication and project management skills
  • High resilience and adaptability

Self-Assessment Questions:

  • Do you have a proven track record of developing and implementing successful marketing strategies?
  • Are you fluent in English and Polish, with a willingness to travel approximately 15% in Eastern Europe?
  • Do you thrive in a collaborative, innovative, and sustainable work environment?

ASSUMPTION: TOMRA values candidates who align with their commitment to innovation, sustainability, and customer focus. Applicants should assess their fit with these values and the required work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with external marketing agencies and coordinating efforts across East Central Europe
  • Adapting to a growing and evolving organization with start-up flair
  • Balancing strategic planning with operational execution

ASSUMPTION: The Marketing Manager role at TOMRA presents both opportunities and challenges, requiring strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Marketing Manager positions but focuses specifically on East Central Europe and the B2B retail sector
  • TOMRA's focus on sustainability and the circular economy sets it apart from other companies in the industry
  • Career progression opportunities may vary depending on the company's growth and expansion

ASSUMPTION: While this role shares similarities with other Marketing Manager positions, TOMRA's unique focus on sustainability and global impact makes it an attractive employer for candidates interested in making a positive environmental impact.

πŸ“ Sample Projects

  • Developing and implementing a marketing and communication strategy for the launch of a new product in East Central Europe
  • Managing a team of external marketing agencies to create and execute campaigns across multiple countries
  • Creating and maintaining KPIs to track the ROI of marketing activities and optimizing strategies based on performance data

ASSUMPTION: The Marketing Manager will be expected to work on a variety of projects, from strategic planning to hands-on execution, requiring strong project management and organizational skills.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does TOMRA support the professional development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does TOMRA measure the success of its marketing campaigns, and what KPIs are most important?
  • What is the company's long-term vision for growth and expansion in East Central Europe?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of TOMRA's business and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.