Marketing Manager (m/f/x)

📌 Core Information

🔹 Job Title: Marketing Manager (m/f/x)

🔹 Company: Skeleton Technologies

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Skeleton’s US marketing strategy to drive demand generation and brand visibility.
• Managing digital campaigns and collaborating with sales teams to enhance Skeleton's positioning in the US market.
• Creating compelling and technically accurate content tailored to US audiences.
• Planning and managing participation in US trade fairs, industry events, and conferences.
• Conducting market research and competitor analysis to tailor Skeleton’s US positioning and messaging.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as deep market knowledge and technical understanding.

📋 Key Responsibilities

✅ Develop and execute Skeleton’s US marketing strategy, including lead generation campaigns, product messaging, and channel selection.

✅ Create compelling and technically accurate content tailored to US audiences (e.g., whitepapers, case studies, customer success stories, product brochures).

✅ Plan and manage participation in US trade fairs, industry events, and conferences relevant to batteries, energy storage, and electrification.

✅ Manage digital campaigns (LinkedIn, Google, industry platforms) in close collaboration with digital marketing colleagues in Europe.

✅ Conduct market research and competitor analysis to tailor Skeleton’s US positioning and messaging.

✅ Collaborate with sales teams to localize pitch decks, presentations, and sales enablement materials.

✅ Build relationships with relevant US media, industry analysts, and associations to enhance visibility.

✅ Monitor KPIs, report performance, and adapt plans based on results and business priorities.

✅ A hustle mentality: you’re resourceful, proactive, and comfortable rolling up your sleeves to get things done.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of marketing experience in the energy storage, battery, power electronics, or industrial electrification sectors.

Required Skills:

• Proven success in marketing physical products (not just SaaS or services), ideally in B2B/industrial segments.
• Solid understanding of US market dynamics, customer expectations, and regulatory or policy trends relevant to clean tech.
• Strong experience in content creation, storytelling, and translating complex technology into clear business value.
• Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools.
• Ability to manage campaigns from planning to execution, including working with agencies and freelancers.

Preferred Skills:

• Experience working in a scale-up or growth-stage tech company.
• Comfortable in a remote-first, cross-functional, and international environment.

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on physical products, and a deep understanding of the US market.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the energy storage sector, working remotely in the US)

Benefits:

• Flexible working hours, with the possibility of mobile working without core working hours.
• A flat hierarchy culture, fostering a great working atmosphere.
• A motivating opportunity for continuous growth at Skeleton.
• An additional day off every year for your birthday.

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of mobile working.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with the required experience level and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 201-500 employees (According to LinkedIn)

Founded: 2009

Company Description:

• Skeleton Technologies is a Global Cleantech 100 company and a technology leader in high-power energy storage for transportation, grid, automotive, and industrial applications.
• The company's products decrease CO2 emissions and fuel consumption, improve power quality, and empower wider electrification of the biggest industries globally.
• Skeleton Technologies is located in multiple locations, including headquarters in Tallinn (Estonia), manufacturing in Markranstädt (Germany) and Varkaus (Finland), materials development in Bitterfeld-Wolfen, and offices in Berlin, Helsinki, Lappeenranta, and Toulouse (France).

Company Specialties:

• Supercapacitors
• Superbattery
• Industrial energy storages
• Backup power systems
• Peak shaving solutions
• Engine Start Modules

Company Website: http://www.skeletontech.com

ASSUMPTION: Skeleton Technologies is a well-established company in the energy storage industry, with a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities.

Reporting Structure: This role reports directly to the Commercial Director and works closely with sales, product, and other marketing teams.

Work Arrangement: Remote, with the possibility of mobile working and flexible hours.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department.
• Opportunities to work on diverse projects and campaigns, driving business growth and market penetration.
• Chance to gain experience in a global, cross-functional environment and collaborate with international teams.

ASSUMPTION: This role offers significant growth potential, both in terms of career progression and learning opportunities.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location specified.

Office Location(s): United States (Remote)

Geographic Context:

• The United States is a large and diverse market, with varying customer needs and regulatory environments across different regions.
• This role requires a strong understanding of US market dynamics and the ability to adapt marketing strategies to different customer segments and geographies.
• The remote work environment allows for flexibility and the ability to work from various locations within the US.

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of mobile working.

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from various locations within the US, but may also require self-motivation and strong time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the Commercial Director and/or other relevant team members to evaluate skills, experience, and strategic thinking.
• Final interview or assessment, potentially involving a case study or presentation.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Content creation and storytelling abilities.
• Technical understanding of energy storage products and markets.
• Adaptability and cultural fit within the company's remote and international environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the energy storage or related sectors.
• Demonstrate your understanding of the US market and your ability to develop and execute effective marketing strategies.
• Showcase your strong content creation skills and ability to translate complex technology into clear business value.

ATS Keywords: Marketing strategy, demand generation, content creation, digital campaigns, market research, competitor analysis, sales collaboration, KPI monitoring, B2B marketing, hands-on execution, storytelling, CRM tools, marketing automation, relationship building, event management, energy storage, battery, power electronics, industrial electrification, US market dynamics, customer expectations, regulatory trends, clean tech.

ASSUMPTION: The application process is likely to be competitive, and candidates should emphasize their relevant marketing experience and strong content creation skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Candidates should have experience with marketing automation tools, CRM, and analytics tools, as well as proficiency in design and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Expertise
• Customer focus

Work Style:

• Remote and flexible work environment
• Cross-functional and international collaboration
• Hands-on and proactive approach
• Strong project management and time management skills

Self-Assessment Questions:

• Do you have a strong understanding of the US market and its regulatory environment for clean tech products?
• Are you comfortable working in a remote, cross-functional, and international environment?
• Do you have a proven track record of developing and executing effective marketing strategies for physical products in the B2B/industrial sectors?
• Are you a self-motivated and proactive individual with strong project management and time management skills?

ASSUMPTION: Skeleton Technologies values innovation, sustainability, collaboration, expertise, and customer focus. Candidates should assess their fit with these values and the company's work style before applying.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and attention to detail.
• Adapting marketing strategies to different customer segments and geographies within the US, requiring a deep understanding of the market and its dynamics.
• Working remotely, which may require self-motivation and strong time management skills.
• Collaborating with international teams, which may involve working across different time zones and cultures.

ASSUMPTION: These challenges are inherent to the role and its remote, cross-functional, and international nature. Successful candidates will be able to manage their time effectively, adapt to different customer needs, and collaborate successfully with international teams.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the energy storage or related sectors, but with a specific focus on the US market and a remote work arrangement.
• Compared to other marketing roles, this position requires a strong technical understanding of energy storage products and the ability to translate complex technology into clear business value.
• Career progression in this role may involve growing into a leadership position within the marketing department or moving into a more specialized or strategic role within the company.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, particularly in terms of its focus on the US market and remote work arrangement.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new energy storage product launch in the US market.
• Creating a series of customer success stories and case studies, highlighting the benefits of Skeleton's energy storage solutions for US customers.
• Managing Skeleton's participation in a major US trade fair, including planning, logistics, and on-site representation.

ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing Manager for the US Market might undertake, demonstrating the role's strategic and hands-on nature.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the US market, and how this role fits into its execution?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach collaboration and communication in a remote, cross-functional, and international environment?
• What are the most significant challenges facing the US market for energy storage products, and how can this role help to address them?

ASSUMPTION: These questions are designed to help candidates assess the strategic focus, growth opportunities, and work environment of the role, as well as the company's approach to collaboration and communication.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the energy storage or related sectors.
• Prepare a portfolio or examples of your work, demonstrating your strong content creation skills and ability to translate complex technology into clear business value.
• Follow up with the HR department one week after submission to confirm receipt of your application and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.