📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: Axel Springer News Media National
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing impactful campaigns for subscriber acquisition and product marketing
- Creating data-driven marketing strategies and managing multichannel campaigns
- Collaborating with the sales team and external service providers
- Analyzing campaign performance and communicating insights to stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead generation with impact: Develop campaigns to acquire new subscribers and market the company's product portfolio, leveraging political momentum
✅ Campaign strategy and execution: Independently develop data-driven marketing strategies and implement creative multichannel campaigns from conception to reporting
✅ Multichannel marketing: Select appropriate channels, create persuasive content, and manage external service providers
✅ Event marketing: Represent the company's brand at political events, engaging with relevant stakeholders
✅ Insights and stakeholder communication: Analyze campaign performance, derive strategic recommendations, and communicate effectively with internal and external stakeholders
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: A degree in marketing, communication, business, political science, or a related field
Experience: Several years of relevant experience, ideally in B2B, political, or media sectors
Required Skills:
- Proven track record in lead generation and campaign management
- Excellent analytical and creative skills
- Strong communication and stakeholder management skills
- Fluency in German and English, with a keen sense for text and appropriate targeting of a demanding audience
- Proficiency in common marketing tools, CRM systems, and reporting formats
Preferred Skills:
- Experience in the political or media landscape
- Familiarity with the German political and media landscape
ASSUMPTION: Candidates with a strong political interest and relevant industry experience will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager role in Germany with 5-10 years of experience, the estimated salary range is €60,000 - €80,000 per year. This estimate is subject to change based on the candidate's qualifications and the company's internal salary structure.
Benefits:
- Key role in a growing, international team with significant room for personal initiative
- Collaboration with colleagues in Berlin, Brussels, and Washington
- Health offers, support for all life situations, free food, seminars, workshops, language courses, conferences, expert lectures, and networking events
- Flexible working hours and work-life balance support
Working Hours: Full-time position with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Media and publishing
Company Size: 10,001+ employees
Founded: 1946
Company Description:
- Transatlantic family-owned media company
- Shapes the future of independent journalism in the free world
- Diverse media brands, including BILD, BUSINESS INSIDER, POLITICO, and WELT
Company Specialties:
- Publishing
- Media
- Print
- Online
- Web-TV
- Brands
- Marketing
- Tech
Company Website: www.axelspringer.com
ASSUMPTION: Axel Springer is a well-established media company with a strong focus on independent journalism and a diverse range of media brands.
📊 Role Analysis
Career Level: Mid-level marketing role with significant responsibility and room for personal initiative
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: On-site, full-time position with flexible working hours
Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within the company
- Chance to gain experience in a dynamic, international environment
- Opportunity to work on high-impact campaigns and make a significant contribution to the company's success
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern office space with collaboration areas
Office Location(s): Zimmerstraße 50, 10117 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and media scene
- Central location in Europe, with easy access to other major cities
- High quality of life, with numerous cultural attractions and recreational opportunities
Work Schedule: Standard working hours with flexible arrangements possible
ASSUMPTION: The office environment is modern and collaborative, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and creative abilities
- Communication and stakeholder management skills
- Familiarity with the German political and media landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your passion for politics and the media industry
ATS Keywords: Lead generation, campaign management, multichannel marketing, event marketing, stakeholder communication, data-driven strategies, political awareness, German language proficiency, English language proficiency
ASSUMPTION: The application process is thorough and competitive, with a strong focus on finding the best fit for the company's culture and the specific needs of the role.
🛠️ Tools & Technologies
- Common marketing tools (e.g., CRM, marketing automation, analytics)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Independence
- Courage
- Curiosity
- Responsibility
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you share Axel Springer's commitment to independent journalism and the free world?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Axel Springer values employees who are passionate about independent journalism, comfortable working in a fast-paced environment, and able to collaborate effectively with others.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working in a dynamic, fast-paced environment with tight deadlines
- Navigating the complex political landscape and understanding its impact on marketing strategies
- Collaborating effectively with external service providers and stakeholders
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a deep understanding of the political and media landscape.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the political landscape and its impact on marketing strategies
- This role offers the opportunity to work on high-impact campaigns and make a significant contribution to the company's success
- Career progression may involve moving into a more senior role within the marketing department or exploring other opportunities within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, with a strong focus on political awareness and high-impact campaign management.
📝 Sample Projects
- Developing a targeted marketing campaign to acquire new subscribers for POLITICO's German edition
- Creating a multichannel marketing strategy to promote a new Axel Springer media brand launch
- Managing an event marketing campaign for a high-profile political conference, engaging with key stakeholders and maximizing the company's visibility
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and editorial?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does Axel Springer support work-life balance for its employees?
ASSUMPTION: These questions can help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AxelSpringerNewsMediaNational/744000068206495-marketing-manager-m-w-d
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your passion for politics and the media industry
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
