Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: MORE MONEY MORE LOVE

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Apparel & Fashion

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing campaigns, including social media and influencer collaborations
• Working closely with the founder and a high-performance team to drive brand growth and engagement
• Planning and executing drops and campaigns
• Managing social media and content planning for TikTok and Instagram
• Collaborating with the performance lead on Meta and TikTok Ads
• Developing creator campaigns with the influencer team
• Briefing freelancers and ensuring project outputs
• Creating structure and maintaining chaos, including calendar management, task organization, and learning documentation
• Analyzing reportings and learnings to improve future campaigns

ASSUMPTION: The role requires a balance of creativity and performance-driven mindset, with a strong focus on social media and influencer marketing.

📋 Key Responsibilities

✅ Plan and execute marketing campaigns, including social media and influencer collaborations

✅ Work closely with the founder and a high-performance team to drive brand growth and engagement

✅ Plan and execute drops and campaigns

✅ Manage social media and content planning for TikTok and Instagram

✅ Collaborate with the performance lead on Meta and TikTok Ads

✅ Develop creator campaigns with the influencer team

✅ Brief freelancers and ensure project outputs

✅ Create structure and maintain chaos, including calendar management, task organization, and learning documentation

✅ Analyze reportings and learnings to improve future campaigns

ASSUMPTION: The role may require occasional weekend work or flexible hours to accommodate campaign deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 years of experience in marketing, preferably in fashion or direct-to-consumer brands

Required Skills:

• Proven experience in marketing, with a strong focus on social media and influencer marketing
• Excellent project management skills
• Strong analytical skills and data-driven mindset
• Familiarity with TikTok, Instagram, and other relevant social media platforms
• Excellent communication and collaboration skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Meta and TikTok Ads
• Familiarity with creator management platforms
• Knowledge of the German fashion industry

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the target audience and market.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a marketing manager with 2-5 years of experience in the German fashion industry)

Benefits:

• Key role in the marketing team
• Creative freedom for brand development and content creation
• Direct collaboration with the founder
• Fair compensation
• Flexible working hours
• MacBook and company phone
• Employee discounts and store credits
• Access to exclusive drops, creator networks, shootings, and events

Working Hours: Full-time (40 hours per week), with flexible hours and occasional weekend work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager with 2-5 years of experience in the German fashion industry. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion

Company Size: Small (2-10 employees) - A small company size may offer more opportunities for growth and direct impact on the brand's success.

Founded: 2021 - The company is relatively new and has experienced rapid growth since its founding.

Company Description:

• MORE MONEY MORE LOVE is an independent streetwear brand based in Düsseldorf, Germany
• The brand focuses on connecting fashion, attitude, and culture, with a strong presence in the community
• MORE MONEY MORE LOVE has built a successful direct-to-consumer model in a short period

Company Specialties:

• Streetwear fashion
• Community-driven brand
• Direct-to-consumer sales model

Company Website: www.moremoneymorelove.de

ASSUMPTION: The company's focus on community engagement and direct-to-consumer sales may result in a more agile and innovative work environment.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to take on significant responsibility and drive marketing efforts for a growing brand.

Reporting Structure: The Marketing Manager will report directly to the founder and work closely with a high-performance team.

Work Arrangement: On-site - The role requires a physical presence in the Düsseldorf office, with flexible hours and occasional weekend work as needed.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role
• The role offers a high degree of ownership and responsibility, allowing the Marketing Manager to significantly impact the brand's success
• The company's focus on creativity and innovation may present unique growth opportunities

ASSUMPTION: The Marketing Manager's growth opportunities will depend on the company's continued success and the individual's performance in the role.

🌍 Location & Work Environment

Office Type: Creative and collaborative - The company's focus on community engagement and innovation may result in a dynamic and creative work environment.

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia, Germany's most populous state
• The city is known for its fashion and design industries, making it an ideal location for a streetwear brand
• Düsseldorf offers a high quality of life, with a vibrant cultural scene and numerous parks and green spaces

Work Schedule: Full-time (40 hours per week), with flexible hours and occasional weekend work as needed

ASSUMPTION: The work environment may be fast-paced and dynamic, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the founder and/or marketing team
• Final interview or assessment with the founder

Key Assessment Areas:

• Marketing and social media expertise
• Project management and organizational skills
• Creativity and innovation
• Communication and collaboration skills
• Alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and social media experience
• Include specific examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of the German fashion industry and the streetwear market
• Showcase your creativity and innovation by including a portfolio or examples of your work

ATS Keywords: Marketing, Social Media, Influencer, Campaign, Brand Growth, Performance, TikTok, Instagram, Drops, Creativity, Project Management, German

ASSUMPTION: The application process may be competitive, given the company's rapid growth and strong brand presence in the community.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, Facebook, and Twitter
• Creator management platforms (if applicable)
• Project management tools (e.g., Asana, Trello, or Monday.com)
• Analytics and reporting tools (e.g., Google Analytics, Meta Pixel, or TikTok Analytics)

ASSUMPTION: The Marketing Manager may be expected to learn and utilize new tools and technologies as needed to optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Community engagement and collaboration
• Direct-to-consumer focus and customer-centricity

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Results-driven and data-informed

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment?
• Are you passionate about streetwear fashion and community engagement?
• Do you have a strong understanding of the German fashion industry and the streetwear market?
• Are you comfortable working with a high degree of ownership and responsibility?

ASSUMPTION: The company's focus on creativity, innovation, and community engagement may result in a unique and dynamic work environment that requires a specific cultural fit.

⚠️ Potential Challenges

• The role may require occasional weekend work or flexible hours to accommodate campaign deadlines
• The company's rapid growth may result in a fast-paced and dynamic work environment that can be challenging at times
• The Marketing Manager may face competition from other brands in the streetwear market, requiring constant innovation and adaptation
• The role may involve working with freelancers and external partners, requiring strong communication and project management skills

ASSUMPTION: The Marketing Manager's ability to adapt to change and thrive in a fast-paced environment will be crucial to their success in this role.

📈 Similar Roles Comparison

• Marketing Manager (m/w/d) - MORE MONEY MORE LOVE vs. Marketing Manager - Established Fashion Brand
• MORE MONEY MORE LOVE is a smaller, independent streetwear brand, offering more ownership and responsibility but potentially less resources and stability
• An established fashion brand may offer more structure, resources, and job security but less ownership and responsibility
• Marketing Manager (m/w/d) - MORE MONEY MORE LOVE vs. Social Media Manager - Streetwear Brand
• The Marketing Manager role at MORE MONEY MORE LOVE is more comprehensive, covering all aspects of marketing, including social media, influencer collaborations, and campaign planning
• A Social Media Manager role may focus more specifically on social media platforms and content creation, with less responsibility for overall marketing strategy
• Career Path: Marketing Manager (m/w/d) - MORE MONEY MORE LOVE vs. Marketing Director - Larger Fashion Brand
• As MORE MONEY MORE LOVE continues to grow, the Marketing Manager may have the opportunity to take on additional responsibilities or move into a leadership role
• A Marketing Director role at a larger fashion brand may offer more strategic and leadership responsibilities but require more experience and a larger team

ASSUMPTION: The Marketing Manager's career path will depend on the company's continued success and the individual's performance in the role.

📝 Sample Projects

• Planning and executing a successful influencer campaign, resulting in increased brand awareness and engagement
• Developing and implementing a content strategy for TikTok and Instagram, driving user growth and engagement
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: The Marketing Manager's projects will focus on driving brand growth, engagement, and ROI through creative and data-informed marketing strategies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does the company support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What is the company's long-term vision for marketing, and how can this role help shape and drive that vision?

ASSUMPTION: Asking thoughtful and strategic questions during the interview process can help demonstrate the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and social media experience
• Include specific examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of the German fashion industry and the streetwear market
• Showcase your creativity and innovation by including a portfolio or examples of your work
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.