📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: SYSTEMTECHNIK
🔹 Location: Sommerda, Thuringia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid (2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing long-term marketing strategies to strengthen the company's market position
- Analyzing market trends and competitor activities to identify growth opportunities
- Collaborating with sales and product management to optimally position solutions
- Planning and coordinating targeted online and offline campaigns
- Managing and updating social media channels
- Supervising external agencies and service providers
- Monitoring and evaluating the success of all measures using KPIs
ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on both long-term planning and day-to-day campaign management.
📋 Key Responsibilities
✅ Developing and implementing long-term marketing strategies to strengthen the company's market position
✅ Analyzing market trends and competitor activities to identify growth opportunities
✅ Collaborating with sales and product management to optimally position solutions
✅ Planning and coordinating targeted online and offline campaigns
✅ Managing and updating social media channels
✅ Supervising external agencies and service providers
✅ Monitoring and evaluating the success of all measures using KPIs
ASSUMPTION: The role may involve occasional travel to industry events or client meetings.
🎯 Required Qualifications
Education: Completed degree or equivalent training in marketing, communication, business administration, or a related field
Experience: Proven experience in strategic marketing, ideally in a B2B or B2C environment
Required Skills:
- Excellent analytical and creative skills
- Strong knowledge of digital marketing tools and data analysis
- Excellent communication skills and ability to work independently
- Proficiency in German and English (C1 level preferred)
Preferred Skills:
- Experience with market analysis and positioning strategies
- Knowledge of the public transport or related industries
ASSUMPTION: Candidates with relevant industry experience may be given preference, but a strong strategic mindset and transferable skills are equally valuable.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and remote work options
- Individual training and development opportunities
- Company pension scheme and additional benefits
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in the German public transport industry.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services, focusing on public transport and eTicketing solutions
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 1990, with over three decades of experience in the industry
Company Description:
- SYSTEMTECHNIK develops IT solutions in collaboration with German and international transport companies to support business processes in sales and marketing
- The company designs and develops all solutions in-house, with some hardware products also designed and manufactured by SYSTEMTECHNIK
- SYSTEMTECHNIK offers a range of services, including background systems, handheld applications, and specialized hardware products
Company Specialties:
- Public transport
- eTicketing
- ÖPNV (public transport)
- SPNV (regional passenger transport)
- Ticketing and fare management processes
Company Website: http://www.systemtechnik-online.de/home/
ASSUMPTION: SYSTEMTECHNIK's focus on the public transport industry may require candidates to familiarize themselves with industry-specific terminology and trends.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar position
Work Arrangement: A hybrid work arrangement with 2-3 days per week in the office, allowing for a balance between collaboration and remote work
Growth Opportunities:
- Expanding the role's responsibilities as the company grows and evolves
- Potential opportunities to lead a team or mentor junior marketing professionals
- Possibility to specialize in specific areas of marketing, such as digital marketing or event management
ASSUMPTION: The role's growth opportunities may depend on the company's expansion and the individual's performance and interests.
🌍 Location & Work Environment
Office Type: SYSTEMTECHNIK's headquarters is located in Sommerda, Thuringia, Germany, with a modern and collaborative work environment
Office Location(s): Wielandstraße 12, Sömmerda, Thüringen 99610, DE
Geographic Context:
- Sommerda is a small town in central Germany, with a population of approximately 20,000 people
- The region offers a mix of urban and rural living, with easy access to nearby cities and natural surroundings
- Thuringia is known for its forests, castles, and cultural heritage, providing ample opportunities for leisure activities
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options, allowing for a healthy work-life balance
ASSUMPTION: The location may require candidates to be comfortable working in a smaller town, with easy access to nearby cities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior management
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and motivation for the role and company
- Technical skills in marketing, digital tools, and data analysis
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your strategic thinking, campaign planning, and data analysis skills
- Demonstrate your enthusiasm for the public transport industry and SYSTEMTECHNIK's mission
ATS Keywords: Marketing strategies, market analysis, competitor activities, campaign planning, social media management, KPI reporting, analytical thinking, creative skills, digital marketing tools, communication skills
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the volume of applications received.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the individual's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and quality
Work Style:
- Structured and organized approach to work
- Strong communication and collaboration skills
- Ability to work independently and take initiative
Self-Assessment Questions:
- How do you approach strategic planning and long-term goal setting?
- Can you provide an example of a successful marketing campaign you've managed, and what made it successful?
- How do you stay organized and manage multiple projects and priorities?
ASSUMPTION: Candidates should be comfortable working in a collaborative and dynamic environment, with a focus on innovation and continuous improvement.
⚠️ Potential Challenges
- Working in a niche industry may require candidates to quickly familiarize themselves with industry-specific terminology and trends
- The role may involve occasional travel to industry events or client meetings, which could disrupt personal schedules
- The hybrid work arrangement may require candidates to be comfortable working both independently and collaboratively
- The company's size may limit the availability of certain benefits or resources compared to larger organizations
ASSUMPTION: The potential challenges of the role may vary depending on the individual's personal preferences, work style, and career goals.
📈 Similar Roles Comparison
- Compared to marketing roles in larger organizations, this role may offer more opportunities for direct impact and growth
- Working in the public transport industry may provide unique challenges and rewards, compared to more mainstream industries
- This role may offer a better work-life balance compared to more senior or fast-paced marketing roles
ASSUMPTION: The comparison of similar roles may depend on the individual's career goals, work preferences, and industry experience.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new product launch
- Conducting a market analysis to identify growth opportunities and optimize marketing efforts
- Planning and executing a targeted social media campaign to increase brand awareness and engagement
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and staying ahead of industry trends?
- How does the company measure the success of its marketing efforts, and how can this role contribute to improving those metrics?
- What is the company's culture like, and how does the marketing department fit into that culture?
ASSUMPTION: The key questions to ask during the interview may vary depending on the individual's priorities, concerns, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, campaign planning, and data analysis skills
- Demonstrate your enthusiasm for the public transport industry and SYSTEMTECHNIK's mission
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
