π Core Information
πΉ Job Title: Marketing-Manager (m/w/d)
πΉ Company: MY Humancapital GmbH
πΉ Location: Erlangen, Bavaria, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-04
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Hybrid, 3 days/week)
π Job Overview
Key aspects of this role include:
- Translating marketing requirements into a suitable data structure within the Customer Data Platform
- Supporting regional marketing teams in effectively using the platform
- Identifying target groups and assisting in developing personalized marketing measures
- Coordinating the collaboration between marketing, IT, and data teams
- Bridging the gap between marketing and technology
ASSUMPTION: This role requires a strong understanding of both marketing and data analysis, as well as the ability to bridge the gap between marketing and technology teams.
π Key Responsibilities
β
Translating marketing requirements into a suitable data structure within the Customer Data Platform
β
Supporting regional marketing teams in effectively using the platform
β
Identifying target groups and assisting in developing personalized marketing measures
β
Coordinating the collaboration between marketing, IT, and data teams
β
Bridging the gap between marketing and technology
β
Staying up-to-date with marketing trends and technologies
ASSUMPTION: This role requires a strong understanding of both marketing and data analysis, as well as the ability to bridge the gap between marketing and technology teams.
π― Required Qualifications
Education: Completed degree in Marketing or a comparable field
Experience: 2-5 years of experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing
Required Skills:
- Excellent knowledge of marketing strategies and tools
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Proficient in MS Office and data analysis tools
- Fluency in German and English
Preferred Skills:
- Experience with marketing automation software
- Knowledge of programming languages (e.g., Python, R)
- Experience in a multinational corporation
ASSUMPTION: While not explicitly stated, experience with marketing automation software and programming languages would be beneficial for this role.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬60,000 per year (Based on experience level and industry standards for a Marketing Manager in Germany)
Benefits:
- Flexible working hours and hybrid work arrangement (3 days/week on-site)
- Job security with a market leader
- Professional onboarding with a structured training plan
- Modern working environment with state-of-the-art equipment
- Varied tasks in an international setting
Working Hours: 35 hours/week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Germany with 2-5 years of experience.
π Applicant Insights
π Company Context
Industry: Staffing and Recruiting
Company Size: 51-200 employees (Medium-sized company, offering a mix of startup agility and corporate stability)
Founded: 2017 (Relatively young company with a growing presence in the market)
Company Description:
- Specialized in personal recruitment in the Munich area
- Offers a range of services, including permanent placement, temporary staffing, and HR consulting
- Focuses on providing excellent customer service and building strong relationships with clients and candidates
Company Specialties:
- Personalvermittlung (Permanent Placement)
- ArbeitnehmerΓΌberlassung (Temporary Staffing)
- Interims Management (Interim Management)
- Social Recruiting
- Performance Recruiting
- Headhunting
- Master Vendor
- Zeitarbeit (Temporary Work)
- HR Consulting
- Karrierecoaching (Career Coaching)
- Active Sourcing
- Candidate Experience
- Talent Management
- Talent Acquisition
Company Website: http://www.my-humancapital.de
ASSUMPTION: MY Humancapital GmbH is a medium-sized company specializing in staffing and recruiting, offering a mix of startup agility and corporate stability.
π Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the marketing director and works closely with regional marketing teams, IT, and data teams
Work Arrangement: Hybrid (3 days/week on-site, with flexible working hours)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior marketing role
- Opportunity to work on international projects and gain global experience
- Possibility to develop expertise in marketing automation and data analysis
ASSUMPTION: This role offers growth opportunities in terms of career advancement, international experience, and skill development.
π Location & Work Environment
Office Type: Modern office with state-of-the-art equipment
Office Location(s): ArnulfstraΓe 37, 80636 MΓΌnchen, MΓΌnchen, Bayern, DE
Geographic Context:
- Erlangen is a mid-sized city in Bavaria, Germany, with a population of around 110,000
- It is located about 35 kilometers north of Nuremberg and 300 kilometers north of Munich
- The city is known for its historic old town, universities, and research institutions
Work Schedule: 35 hours/week, with flexible working hours and a hybrid work arrangement (3 days/week on-site)
ASSUMPTION: The office is located in a modern building with state-of-the-art equipment, offering a comfortable and productive work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and/or team members
- Final interview with the marketing director
Key Assessment Areas:
- Marketing knowledge and experience
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit and motivation
Application Tips:
- Highlight your marketing experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare examples of your marketing campaigns and their results
- Research the company and its clients to demonstrate your understanding of the business
ATS Keywords: Marketing, Customer Data Platforms, Marketing Automation, Data-Driven Marketing, Data Analysis, MS Office, German, English
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.
π οΈ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Customer Data Platforms (e.g., Segment, Tealium, Treasure Data)
- Marketing automation software (e.g., Marketo, HubSpot, Pardot)
- Data analysis tools (e.g., Tableau, Power BI, Google Analytics)
- Programming languages (e.g., Python, R)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the role's requirements.
π Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and excellence
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have a strong understanding of marketing strategies and tools?
- Are you comfortable working with data and using data analysis tools?
- Do you enjoy working in a collaborative and team-oriented environment?
- Are you proactive and results-oriented?
ASSUMPTION: The company values a data-driven and collaborative work style, with a focus on customer focus, quality, and continuous learning.
β οΈ Potential Challenges
- Bridging the gap between marketing and technology teams may require strong communication and collaboration skills
- Working with regional marketing teams may involve coordinating across different time zones and cultures
- Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
- Balancing the demands of marketing and data analysis may require strong time management and prioritization skills
ASSUMPTION: The specific challenges of this role may vary depending on the company's size, industry, and culture.
π Similar Roles Comparison
- This role is similar to a Marketing Manager position in other companies, but may have a stronger focus on data analysis and bridging the gap between marketing and technology
- In comparison to other marketing roles, this position requires a strong understanding of both marketing strategies and data analysis tools
- Career progression may involve advancing to a senior marketing role or specializing in marketing automation and data analysis
ASSUMPTION: The specific comparisons of this role may vary depending on the company's size, industry, and culture.
π Sample Projects
- Developing and implementing a customer data management strategy for a multinational corporation
- Creating and executing personalized marketing campaigns using customer data and marketing automation tools
- Analyzing marketing campaign data to optimize performance and improve ROI
ASSUMPTION: The specific projects for this role may vary depending on the company's needs and the marketing manager's areas of expertise.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the regional marketing teams and other departments?
- What are the most challenging aspects of this role, and how have previous marketing managers approached them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: The specific questions to ask during the interview may vary depending on the company's size, industry, and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of your marketing campaigns and their results
- Research the company and its clients to demonstrate your understanding of the business
- Follow up with the hiring manager, Simon Schneider, at 089 954 287 111 one week after submitting your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.