MY Humancapital GmbH logo

Marketing-Manager (m/w/d)

MY Humancapital GmbH
Full-time
On-site
Erlangen, Bavaria, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing-Manager (m/w/d)

πŸ”Ή Company: MY Humancapital GmbH

πŸ”Ή Location: Erlangen, Bavaria, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid, 3 days/week)

πŸš€ Job Overview

Key aspects of this role include:

  • Translating marketing requirements into a suitable data structure within the Customer Data Platform
  • Supporting regional marketing teams in effectively using the platform
  • Identifying target groups and assisting in developing personalized marketing measures
  • Coordinating the collaboration between marketing, IT, and data teams
  • Bridging the gap between marketing and technology

ASSUMPTION: This role requires a strong understanding of both marketing and data analysis, as well as the ability to bridge the gap between marketing and technology teams.

πŸ“‹ Key Responsibilities

βœ… Translating marketing requirements into a suitable data structure within the Customer Data Platform

βœ… Supporting regional marketing teams in effectively using the platform

βœ… Identifying target groups and assisting in developing personalized marketing measures

βœ… Coordinating the collaboration between marketing, IT, and data teams

βœ… Bridging the gap between marketing and technology

βœ… Staying up-to-date with marketing trends and technologies

ASSUMPTION: This role requires a strong understanding of both marketing and data analysis, as well as the ability to bridge the gap between marketing and technology teams.

🎯 Required Qualifications

Education: Completed degree in Marketing or a comparable field

Experience: 2-5 years of experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing

Required Skills:

  • Excellent knowledge of marketing strategies and tools
  • Strong analytical skills and data-driven mindset
  • Excellent communication and teamwork skills
  • Proficient in MS Office and data analysis tools
  • Fluency in German and English

Preferred Skills:

  • Experience with marketing automation software
  • Knowledge of programming languages (e.g., Python, R)
  • Experience in a multinational corporation

ASSUMPTION: While not explicitly stated, experience with marketing automation software and programming languages would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience level and industry standards for a Marketing Manager in Germany)

Benefits:

  • Flexible working hours and hybrid work arrangement (3 days/week on-site)
  • Job security with a market leader
  • Professional onboarding with a structured training plan
  • Modern working environment with state-of-the-art equipment
  • Varied tasks in an international setting

Working Hours: 35 hours/week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Germany with 2-5 years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Staffing and Recruiting

Company Size: 51-200 employees (Medium-sized company, offering a mix of startup agility and corporate stability)

Founded: 2017 (Relatively young company with a growing presence in the market)

Company Description:

  • Specialized in personal recruitment in the Munich area
  • Offers a range of services, including permanent placement, temporary staffing, and HR consulting
  • Focuses on providing excellent customer service and building strong relationships with clients and candidates

Company Specialties:

  • Personalvermittlung (Permanent Placement)
  • ArbeitnehmerΓΌberlassung (Temporary Staffing)
  • Interims Management (Interim Management)
  • Social Recruiting
  • Performance Recruiting
  • Headhunting
  • Master Vendor
  • Zeitarbeit (Temporary Work)
  • HR Consulting
  • Karrierecoaching (Career Coaching)
  • Active Sourcing
  • Candidate Experience
  • Talent Management
  • Talent Acquisition

Company Website: http://www.my-humancapital.de

ASSUMPTION: MY Humancapital GmbH is a medium-sized company specializing in staffing and recruiting, offering a mix of startup agility and corporate stability.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the marketing director and works closely with regional marketing teams, IT, and data teams

Work Arrangement: Hybrid (3 days/week on-site, with flexible working hours)

Growth Opportunities:

  • Potential to take on more responsibilities and advance to a senior marketing role
  • Opportunity to work on international projects and gain global experience
  • Possibility to develop expertise in marketing automation and data analysis

ASSUMPTION: This role offers growth opportunities in terms of career advancement, international experience, and skill development.

🌍 Location & Work Environment

Office Type: Modern office with state-of-the-art equipment

Office Location(s): Arnulfstraße 37, 80636 München, München, Bayern, DE

Geographic Context:

  • Erlangen is a mid-sized city in Bavaria, Germany, with a population of around 110,000
  • It is located about 35 kilometers north of Nuremberg and 300 kilometers north of Munich
  • The city is known for its historic old town, universities, and research institutions

Work Schedule: 35 hours/week, with flexible working hours and a hybrid work arrangement (3 days/week on-site)

ASSUMPTION: The office is located in a modern building with state-of-the-art equipment, offering a comfortable and productive work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the hiring manager and/or team members
  • Final interview with the marketing director

Key Assessment Areas:

  • Marketing knowledge and experience
  • Analytical skills and data-driven mindset
  • Communication and teamwork skills
  • Cultural fit and motivation

Application Tips:

  • Highlight your marketing experience and achievements in your resume
  • Tailor your cover letter to the specific role and company
  • Prepare examples of your marketing campaigns and their results
  • Research the company and its clients to demonstrate your understanding of the business

ATS Keywords: Marketing, Customer Data Platforms, Marketing Automation, Data-Driven Marketing, Data Analysis, MS Office, German, English

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (Word, Excel, PowerPoint)
  • Customer Data Platforms (e.g., Segment, Tealium, Treasure Data)
  • Marketing automation software (e.g., Marketo, HubSpot, Pardot)
  • Data analysis tools (e.g., Tableau, Power BI, Google Analytics)
  • Programming languages (e.g., Python, R)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the role's requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Quality and excellence
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-oriented and proactive

Self-Assessment Questions:

  • Do you have a strong understanding of marketing strategies and tools?
  • Are you comfortable working with data and using data analysis tools?
  • Do you enjoy working in a collaborative and team-oriented environment?
  • Are you proactive and results-oriented?

ASSUMPTION: The company values a data-driven and collaborative work style, with a focus on customer focus, quality, and continuous learning.

⚠️ Potential Challenges

  • Bridging the gap between marketing and technology teams may require strong communication and collaboration skills
  • Working with regional marketing teams may involve coordinating across different time zones and cultures
  • Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
  • Balancing the demands of marketing and data analysis may require strong time management and prioritization skills

ASSUMPTION: The specific challenges of this role may vary depending on the company's size, industry, and culture.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager position in other companies, but may have a stronger focus on data analysis and bridging the gap between marketing and technology
  • In comparison to other marketing roles, this position requires a strong understanding of both marketing strategies and data analysis tools
  • Career progression may involve advancing to a senior marketing role or specializing in marketing automation and data analysis

ASSUMPTION: The specific comparisons of this role may vary depending on the company's size, industry, and culture.

πŸ“ Sample Projects

  • Developing and implementing a customer data management strategy for a multinational corporation
  • Creating and executing personalized marketing campaigns using customer data and marketing automation tools
  • Analyzing marketing campaign data to optimize performance and improve ROI

ASSUMPTION: The specific projects for this role may vary depending on the company's needs and the marketing manager's areas of expertise.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with the regional marketing teams and other departments?
  • What are the most challenging aspects of this role, and how have previous marketing managers approached them?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the company's size, industry, and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience and achievements
  • Prepare examples of your marketing campaigns and their results
  • Research the company and its clients to demonstrate your understanding of the business
  • Follow up with the hiring manager, Simon Schneider, at 089 954 287 111 one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.