Marketing-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Manager (m/w/d)

🔹 Company: MY Humancapital GmbH

🔹 Location: Erlangen, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid, 3 days/week)

🚀 Job Overview

Key aspects of this role include:

• Translating marketing requirements into a suitable data structure within the Customer Data Platform
• Supporting regional marketing teams in effectively using the platform
• Identifying target groups and assisting in developing personalized marketing measures
• Coordinating the collaboration between marketing, IT, and data teams
• Bridging the gap between marketing and technology

ASSUMPTION: This role requires a strong understanding of both marketing and data analysis, as well as the ability to bridge the gap between marketing and technology teams.

📋 Key Responsibilities

✅ Translating marketing requirements into a suitable data structure within the Customer Data Platform

✅ Supporting regional marketing teams in effectively using the platform

✅ Identifying target groups and assisting in developing personalized marketing measures

✅ Coordinating the collaboration between marketing, IT, and data teams

✅ Bridging the gap between marketing and technology

✅ Staying up-to-date with marketing trends and technologies

ASSUMPTION: This role requires a strong understanding of both marketing and data analysis, as well as the ability to bridge the gap between marketing and technology teams.

🎯 Required Qualifications

Education: Completed degree in Marketing or a comparable field

Experience: 2-5 years of experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing

Required Skills:

• Excellent knowledge of marketing strategies and tools
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Proficient in MS Office and data analysis tools
• Fluency in German and English

Preferred Skills:

• Experience with marketing automation software
• Knowledge of programming languages (e.g., Python, R)
• Experience in a multinational corporation

ASSUMPTION: While not explicitly stated, experience with marketing automation software and programming languages would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience level and industry standards for a Marketing Manager in Germany)

Benefits:

• Flexible working hours and hybrid work arrangement (3 days/week on-site)
• Job security with a market leader
• Professional onboarding with a structured training plan
• Modern working environment with state-of-the-art equipment
• Varied tasks in an international setting

Working Hours: 35 hours/week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Germany with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 51-200 employees (Medium-sized company, offering a mix of startup agility and corporate stability)

Founded: 2017 (Relatively young company with a growing presence in the market)

Company Description:

• Specialized in personal recruitment in the Munich area
• Offers a range of services, including permanent placement, temporary staffing, and HR consulting
• Focuses on providing excellent customer service and building strong relationships with clients and candidates

Company Specialties:

• Personalvermittlung (Permanent Placement)
• Arbeitnehmerüberlassung (Temporary Staffing)
• Interims Management (Interim Management)
• Social Recruiting
• Performance Recruiting
• Headhunting
• Master Vendor
• Zeitarbeit (Temporary Work)
• HR Consulting
• Karrierecoaching (Career Coaching)
• Active Sourcing
• Candidate Experience
• Talent Management
• Talent Acquisition

Company Website: http://www.my-humancapital.de

ASSUMPTION: MY Humancapital GmbH is a medium-sized company specializing in staffing and recruiting, offering a mix of startup agility and corporate stability.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the marketing director and works closely with regional marketing teams, IT, and data teams

Work Arrangement: Hybrid (3 days/week on-site, with flexible working hours)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior marketing role
• Opportunity to work on international projects and gain global experience
• Possibility to develop expertise in marketing automation and data analysis

ASSUMPTION: This role offers growth opportunities in terms of career advancement, international experience, and skill development.

🌍 Location & Work Environment

Office Type: Modern office with state-of-the-art equipment

Office Location(s): Arnulfstraße 37, 80636 München, München, Bayern, DE

Geographic Context:

• Erlangen is a mid-sized city in Bavaria, Germany, with a population of around 110,000
• It is located about 35 kilometers north of Nuremberg and 300 kilometers north of Munich
• The city is known for its historic old town, universities, and research institutions

Work Schedule: 35 hours/week, with flexible working hours and a hybrid work arrangement (3 days/week on-site)

ASSUMPTION: The office is located in a modern building with state-of-the-art equipment, offering a comfortable and productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and/or team members
• Final interview with the marketing director

Key Assessment Areas:

• Marketing knowledge and experience
• Analytical skills and data-driven mindset
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Highlight your marketing experience and achievements in your resume
• Tailor your cover letter to the specific role and company
• Prepare examples of your marketing campaigns and their results
• Research the company and its clients to demonstrate your understanding of the business

ATS Keywords: Marketing, Customer Data Platforms, Marketing Automation, Data-Driven Marketing, Data Analysis, MS Office, German, English

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Customer Data Platforms (e.g., Segment, Tealium, Treasure Data)
• Marketing automation software (e.g., Marketo, HubSpot, Pardot)
• Data analysis tools (e.g., Tableau, Power BI, Google Analytics)
• Programming languages (e.g., Python, R)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and excellence
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• Do you have a strong understanding of marketing strategies and tools?
• Are you comfortable working with data and using data analysis tools?
• Do you enjoy working in a collaborative and team-oriented environment?
• Are you proactive and results-oriented?

ASSUMPTION: The company values a data-driven and collaborative work style, with a focus on customer focus, quality, and continuous learning.

⚠️ Potential Challenges

• Bridging the gap between marketing and technology teams may require strong communication and collaboration skills
• Working with regional marketing teams may involve coordinating across different time zones and cultures
• Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
• Balancing the demands of marketing and data analysis may require strong time management and prioritization skills

ASSUMPTION: The specific challenges of this role may vary depending on the company's size, industry, and culture.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in other companies, but may have a stronger focus on data analysis and bridging the gap between marketing and technology
• In comparison to other marketing roles, this position requires a strong understanding of both marketing strategies and data analysis tools
• Career progression may involve advancing to a senior marketing role or specializing in marketing automation and data analysis

ASSUMPTION: The specific comparisons of this role may vary depending on the company's size, industry, and culture.

📝 Sample Projects

• Developing and implementing a customer data management strategy for a multinational corporation
• Creating and executing personalized marketing campaigns using customer data and marketing automation tools
• Analyzing marketing campaign data to optimize performance and improve ROI

ASSUMPTION: The specific projects for this role may vary depending on the company's needs and the marketing manager's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the regional marketing teams and other departments?
• What are the most challenging aspects of this role, and how have previous marketing managers approached them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the company's size, industry, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare examples of your marketing campaigns and their results
• Research the company and its clients to demonstrate your understanding of the business
• Follow up with the hiring manager, Simon Schneider, at 089 954 287 111 one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.