📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: Gusti Leder GmbH
🔹 Location: Rostock, Germany (Remote work available)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand and product positioning
- Leading the marketing team and driving innovative campaigns
- Collaborating with influencers for targeted brand placement
- Analyzing market trends and customer behavior to identify growth opportunities
- Monitoring campaign success and driving continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive success in a growing retail company.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to position the brand and products
✅ Leading the marketing team and driving innovative campaigns to boost brand awareness and customer engagement
✅ Initiating and managing influencer collaborations for targeted brand placement
✅ Analyzing market trends and customer behavior to identify growth opportunities and optimize marketing efforts
✅ Monitoring campaign performance and driving continuous improvement based on data insights
ASSUMPTION: The role requires a strong focus on data-driven decision making and a proactive approach to staying updated with market trends and customer preferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: At least 5 years of experience in marketing, with a proven track record in developing and implementing successful marketing strategies
Required Skills:
- Proven experience in leading a marketing team
- Strong analytical skills and data interpretation abilities
- Excellent communication and interpersonal skills
- Fluency in German (C1 level or equivalent)
Preferred Skills:
- Experience in the fashion retail industry
- Fluency in English (C1 level or equivalent)
ASSUMPTION: Candidates with experience in influencer marketing and a strong understanding of the German market will have a significant advantage.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Based on experience and performance)
Benefits:
- Competitive salary package with overtime compensation
- Flexible working hours and remote work options
- Exclusive employee discounts on products
- Regular massages and yoga sessions
- Free lunch twice a week
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 5-10 years of experience in the retail sector in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, with a focus on sustainable and transparent production methods
Company Size: 51-200 employees, offering a growing and dynamic work environment
Founded: 2009, with a strong commitment to slow fashion principles and ethical responsibility
Company Description:
- Gusti Leder is a retail company specializing in high-quality, sustainable leather products
- Known for its commitment to transparency, quality, and the promotion of slow fashion
- Offers a wide range of products, including bags, backpacks, accessories, and stationery
Company Specialties:
- Transparency in production and supply chain
- High-quality, natural leather products
- Personalization and customization options
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's focus on sustainability, transparency, and ethical responsibility sets it apart in the fashion retail industry and offers unique opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration at the company's headquarters in Rostock
Growth Opportunities:
- Potential career progression to a senior marketing role or management position
- Chance to gain experience in a growing retail company and contribute to its success
- Opportunity to work with a diverse range of products and marketing channels
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of remote work and on-site collaboration at the company's headquarters in Rostock
Office Location(s): Rostock, Germany (with remote work options)
Geographic Context:
- Rostock is a city in the northeast of Germany, with a population of approximately 200,000 people
- Known for its historic city center, cultural events, and proximity to the Baltic Sea
- Offers a high quality of life, with affordable housing and a strong sense of community
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between remote flexibility and on-site collaboration, fostering a productive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Analytical skills and data interpretation
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Gusti Leder's mission and values
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the company and its products to show your enthusiasm and commitment
ATS Keywords: Marketing strategy, campaign development, team leadership, market analysis, data interpretation, customer engagement, influencer collaboration
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager, but generally follows a structured and fair approach.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Transparency and integrity in all business practices
- Commitment to sustainable and ethical production methods
- Customer focus and a passion for high-quality products
Work Style:
- Collaborative and team-oriented, with a focus on open communication
- Adaptable and proactive, with a strong sense of initiative and ownership
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- How do you align with Gusti Leder's commitment to transparency and ethical responsibility in the fashion industry?
- How do you approach collaboration and teamwork in a marketing role?
- How do you stay updated with market trends and customer preferences, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with Gusti Leder's values and a proactive, data-driven approach to marketing will be well-suited to this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring effective communication and collaboration
- Balancing the demands of multiple marketing channels and campaigns
- Adapting to the unique requirements and constraints of the fashion retail industry
- Maintaining a strong work-life balance in a fast-paced and dynamic environment
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique focus on sustainability and ethical responsibility in the fashion retail industry
- Gusti Leder's commitment to transparency and slow fashion principles sets it apart from many other retail companies
- This role offers the opportunity to grow both personally and professionally in a dynamic and expanding company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their personal values and career goals.
📝 Sample Projects
- Developing and implementing a successful influencer marketing campaign to boost brand awareness
- Analyzing market trends and customer behavior to identify new growth opportunities
- Optimizing marketing efforts and budget allocation based on data insights and campaign performance
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the marketing manager role at Gusti Leder.
❓ Key Questions to Ask During Interview
- How does Gusti Leder support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Gusti Leder measure the success of its marketing campaigns, and how are these metrics used to drive continuous improvement?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
- How does Gusti Leder collaborate with influencers and other external partners to drive brand success?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
