Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: SUCHMEISTEREI GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (5 days/month in the office)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational development of marketing along the entire customer journey
• Development and execution of targeted campaigns across various channels
• Coordination of content development and publication across relevant channels
• Optimization of marketing funnel and lead scoring to generate qualified leads
• Close collaboration with sales to convert loose contacts into concrete inquiries
• Monitoring of trends and best practices in B2B marketing
• Ensuring a consistent brand message and positioning
• Data-driven optimization of marketing activities

ASSUMPTION: This role requires a balance of strategic thinking and operational execution. The ideal candidate will be comfortable working across departments and driving marketing efforts that support business growth.

📋 Key Responsibilities

✅ Develop and implement marketing strategy along the entire customer journey

✅ Create and execute targeted campaigns (e.g., webinars, lead campaigns, email streaks) in collaboration with the social media and website team

✅ Coordinate content planning, development, and publication across relevant channels

✅ Optimize marketing funnel and implement lead scoring to generate qualified leads

✅ Collaborate with sales to convert loose contacts into concrete inquiries

✅ Monitor trends and best practices in B2B marketing and bring new impulses to the company's growth strategy

✅ Ensure a consistent brand message and positioning across all marketing efforts

✅ Analyze campaign performance and optimize marketing activities based on data insights

ASSUMPTION: The role requires strong communication skills, both written and verbal, to effectively convey complex topics to the target audience and maintain a consistent brand voice.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in marketing or communication, ideally with a focus on B2B, agency, or SaaS environments

Required Skills:

• Strategic thinking and operational execution
• Experience with marketing tools such as HubSpot, Google Analytics, and Meta Business Suite
• Strong written communication skills and ability to convey complex topics clearly and appropriately for the target audience
• Ability to work effectively across departments and collaborate with various teams
• Data-driven mindset and ability to optimize marketing activities based on performance insights

Preferred Skills:

• Experience with marketing automation tools
• Fluency in German and English

ASSUMPTION: While the role requires a specific level of experience, candidates who are passionate about marketing and eager to learn are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €40,000 - €50,000 per year (based on experience and qualifications)

Benefits:

• Personal and professional development opportunities
• Ergonomic workstations and excellent technical equipment
• Flat hierarchies and inclusion in decision-making processes
• Balanced work-life balance
• Flexible working hours and home office option
• Regular team events
• Subsidy for job ticket and membership at EGYM Wellpass
• Paid overtime, if applicable
• Permanent employment contract in full or part-time (between 30 and 40 hours)
• Fair and competitive salary structure

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work from home after an initial two-month training period

ASSUMPTION: The salary range is based on industry standards for marketing managers with 5-10 years of experience in Germany. The benefits package is designed to support employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2015

Company Description:

• SUCHMEISTEREI GmbH is an online marketing agency based in Berlin, specializing in search engine advertising (SEA), search engine optimization (SEO), and social media marketing
• The company offers solutions in web analytics and programmatic advertising, as well as training in online marketing
• SUCHMEISTEREI GmbH aims to develop individualized marketing and tracking concepts tailored to the needs of its clients, regardless of their size or industry

Company Specialties:

• SEO
• Web Analytics
• Social Media Marketing
• Google Tag Manager
• Online Marketing
• Programmatic
• Web Tracking
• Google Ads
• Google Grants
• Marketing Strategy
• Performance Marketing
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Recruiting Campaigns
• Search Engine Optimization
• SEA
• And Tracking

Company Website: www.suchmeisterei.de

ASSUMPTION: SUCHMEISTEREI GmbH is a growing agency with a focus on providing tailored marketing solutions to its clients. The company values collaboration and continuous learning, as reflected in its benefits package and company culture.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with opportunities for growth and development

Reporting Structure: The Marketing Manager will report directly to the company's management team and work closely with various departments, including sales, account management, and the social media and website team

Work Arrangement: Hybrid (5 days/month in the office, with the option to work from home after an initial two-month training period)

Growth Opportunities:

• Progression to a senior or leadership role within the marketing department
• Expansion of responsibilities to include additional marketing channels or team management
• Opportunities to work on high-impact projects and contribute to the company's growth strategy

ASSUMPTION: The Marketing Manager role offers opportunities for professional growth and development within the company. Candidates with a strong desire to learn and a passion for marketing are encouraged to apply.

🌍 Location & Work Environment

Office Type: Modern office space with ergonomic workstations and excellent technical equipment

Office Location(s): Edisonstraße 63, Aufgang E, Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The office is located in the trendy district of Wedding, offering easy access to public transportation and various amenities
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work from home after an initial two-month training period

ASSUMPTION: The office environment at SUCHMEISTEREI GmbH is designed to support employee productivity and well-being, with a focus on ergonomic workstations and excellent technical equipment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the company's management team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Technical proficiency in marketing tools and platforms
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss specific marketing campaigns or projects you've worked on and the results you've achieved
• Demonstrate your understanding of the company's business and marketing goals
• Show enthusiasm for the role and the company's mission

ATS Keywords: Marketing strategy, customer journey, targeted campaigns, lead generation, data-driven optimization, cross-departmental collaboration, brand messaging, trend monitoring

ASSUMPTION: The application process at SUCHMEISTEREI GmbH is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their marketing experience and ideas for driving business growth.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Meta Business Suite
• Google Ads
• Google Tag Manager
• Google Analytics 4
• Tag management solutions
• A/B testing tools

ASSUMPTION: The Marketing Manager will be expected to have proficiency in various marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Continuous learning and improvement
• Data-driven decision-making
• Customer-centric approach
• Innovation and creativity

Work Style:

• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and interpersonal skills
• Ability to work effectively across departments
• Passionate about marketing and eager to learn

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of driving marketing success in a B2B context?
• Are you passionate about staying up-to-date with industry trends and best practices?
• Do you enjoy working with a diverse team and contributing to a positive company culture?

ASSUMPTION: SUCHMEISTEREI GmbH values candidates who are passionate about marketing, collaborative, and eager to learn and grow within the company.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing strategic thinking and operational execution
• Working effectively across departments and collaborating with various teams
• Keeping up with industry trends and best practices in B2B marketing
• Adapting to a hybrid work arrangement and maintaining productivity outside of the office

ASSUMPTION: The Marketing Manager role presents unique challenges that require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic thinking and operational execution
• In a B2B context, the role focuses on driving business growth through targeted campaigns and data-driven optimization
• Compared to agency or in-house marketing roles, this position offers opportunities for professional growth and development within the company

ASSUMPTION: The Marketing Manager role at SUCHMEISTEREI GmbH is unique in its focus on driving business growth through targeted marketing campaigns and data-driven optimization in a B2B context.

📝 Sample Projects

• Developing and executing a targeted lead generation campaign using HubSpot and Google Ads
• Analyzing website traffic and user behavior using Google Analytics 4 to optimize marketing efforts
• Collaborating with the social media and website team to create and publish engaging content across relevant channels

ASSUMPTION: The Marketing Manager will be expected to work on a variety of projects that require strong technical skills, strategic thinking, and collaboration with other departments.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and account management?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Applicants should use the interview process to assess the company's marketing strategy, team dynamics, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company's business and marketing goals, as well as industry trends and best practices
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.