Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: epay, a Euronet Worldwide Company

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option (3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy to elevate the brand
• Managing campaigns from conception to reporting while ensuring smooth workflows and collaboration with stakeholders
• Working in an agile team with a strong focus on data-driven decision making and continuous improvement
• Collaborating with internal stakeholders and external partners to ensure effective communication and collaboration

ASSUMPTION: This role requires a strategic mindset with a strong focus on performance marketing and project management. The ideal candidate will have experience in a dynamic marketing environment and be comfortable working in a hybrid setting.

📋 Key Responsibilities

✅ Developing and implementing a zielgerichtete, ganzheitliche Marketing-Jahresstrategie to elevate the brand

✅ Challenging existing Kommunikationsmaßnahmen and lifting them with datengetriebenem Feinschliff to a new Performance-Level

✅ Konzipieren, planen, und setzen von kreativen, kanalübergreifenden Kampagnen um – von der ersten Idee bis zum finalen Reporting

✅ Documentieren von KPIs und Benchmarks deiner Kampagnen, teilen von Learnings im Team und entwickeln von Best Practices weiter

✅ Behalten des Überblicks über alle Projektphasen – besonders im digitalen Space – und sorgen für reibungslose Workflows

✅ Steuern des operativen Tagesgeschäfts mit viel Eigenverantwortung und Hands-on-Mentalität

✅ Kommunikative Schnittstelle zwischen internen Stakeholdern und externen Partner:innen sein und für echte Collaboration sorgen

ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with both internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, ideally in a dynamic environment such as an agency or a similar setting

Required Skills:

• Proven experience in developing and implementing successful marketing strategies
• Strong skills in digital marketing, including social media, email marketing, SEA, SEO, and print marketing
• Fitness in gängigen Online-Marketing-Tools and MS Office
• Excellent communication skills in both German and English (minimum B2 level)
• Strong project management skills with a structured, lösungsorientiert, and teamübergreifend strong approach
• Creative energy, Innovationsgeist, and strategisches Denken with the ability to think „out of the box“
• Strong presentation skills, both internally and externally

Preferred Skills:

• Experience with agile methodologies
• Familiarity with the financial services industry

ASSUMPTION: The ideal candidate will have a strong background in marketing with a focus on digital channels and performance marketing. Experience in a dynamic environment and strong project management skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated based on experience level and location)

Benefits:

• Healthy Work-Life Balance
• Bring Your Dog to Work
• Discounted Vouchers
• Monthly Bonus After Six Months
• Unlimited Sports Access

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The salary range is estimated based on market data for marketing managers with 5-10 years of experience in the Hamburg area. The benefits package is designed to promote a healthy work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. epay is a leading global provider of payment processing and prepaid solutions, processing more than 3.8 billion transactions annually.

Company Size: Medium (501-1,000 employees). This size allows for a dynamic work environment with opportunities for growth and collaboration.

Founded: epay is a segment of Euronet, Inc. (NASDAQ:EEFT), which was founded in 1994.

Company Description:

• epay offers a diverse ecosystem of services, products, and solutions supporting the distribution of Payment and Branded Payments for more than 1,000 brand partners via Commerce, eCommerce, and mCommerce solutions.
• The company has built an extensive network of retailer touchpoints with more than 800,000 point-of-sale terminals in more than 64 countries, connecting brands with consumers worldwide.
• epay is committed to providing innovative and reliable payment solutions that meet the evolving needs of its clients and their customers.

Company Specialties:

• Prepaid telecommunications
• International mobile recharge
• Cash load network
• Long distance calling cards
• Prepaid reloadable debit
• Bill payment
• Open loop gift cards
• Transit payments
• Closed loop gift cards
• Mobile top-up
• Issuing
• Giftcard
• Mobile Payment
• Alternative Payments
• QR Code Payments

Company Website: http://www.epayworldwide.com

ASSUMPTION: epay's extensive network and diverse range of services make it an attractive employer for marketing professionals seeking to gain experience in the financial services industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and operations.

Work Arrangement: Hybrid (3 days in-office, 2 days remote). This arrangement offers flexibility while maintaining a strong connection to the team and company culture.

Growth Opportunities:

• Advancement to a senior marketing role within the organization
• Expansion of responsibilities to include additional regions or product lines
• Development of leadership skills through mentoring and coaching opportunities

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for marketing professionals seeking a balance between work-life integration and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with dedicated areas for focus and relaxation

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the financial services industry
• The city offers a high quality of life, with a rich cultural scene, excellent education opportunities, and a vibrant startup ecosystem
• Hamburg is well-connected by public transportation, with easy access to international airports and high-speed train connections

Work Schedule: Full-time (40 hours per week) with a flexible start and end time, allowing for a healthy work-life balance

ASSUMPTION: The modern office environment and geographic context make this role an attractive option for marketing professionals seeking a dynamic and engaging work environment in a vibrant city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management skills and ability to work collaboratively
• Communication and presentation skills in both German and English
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you have developed and executed
• Research the company and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: Marketing strategy, campaign development, project management, communication, presentation, German, English, collaboration, cultural fit

ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of marketing principles and a proven track record of developing and executing successful campaigns.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Online marketing tools (e.g., Google Analytics, social media management platforms)
• Project management software (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Agile and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?
• Are you open to feedback and willing to adapt your approach based on new information?

ASSUMPTION: Candidates who are a strong cultural fit will demonstrate a strong alignment with epay's values and be comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively with remote team members and stakeholders
• Adapting to a fast-paced, changing environment
• Balancing the demands of a hybrid work arrangement

ASSUMPTION: The potential challenges of this role require strong project management skills, adaptability, and a commitment to effective communication and collaboration.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on performance marketing and project management
• epay's focus on the financial services industry offers unique opportunities for marketing professionals seeking to gain experience in this sector
• This role offers opportunities for growth and development within the marketing department and the broader organization

ASSUMPTION: Candidates who are interested in the financial services industry and have strong project management skills will find this role particularly appealing.

📝 Sample Projects

• Developing and executing a successful social media campaign to increase brand awareness and engagement
• Conducting market research and analysis to inform marketing strategy and campaign development
• Managing a team of marketing professionals to deliver a major product launch campaign

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of responsibilities and challenges they may face in this role. Successful candidates will be able to demonstrate a strong track record of developing and executing successful marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is this role designed to support it?
• How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: The key questions provided are intended to help candidates better understand the role, the team, and the company's approach to marketing. Successful candidates will use the interview process to gather information and demonstrate their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you have developed and executed
• Research the company and be prepared to discuss how your skills and experience align with their needs
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.