📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: Schwarz
🔹 Location: Neckarsulm, Baden-Württemberg, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining a user-centered brand experience across all channels and media
- Collaborating with various departments to develop innovative marketing strategies
- Creating impactful brand communication measures to engage target audiences
- Building a brand KPI dashboard to measure the success of marketing initiatives
- Conducting small market research projects and analyzing communications and competitors
- Supporting the team in project management
ASSUMPTION: This role requires a high degree of self-organization and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Developing and maintaining a user-centered brand experience across all channels and media
✅ Collaborating with various departments to develop innovative marketing strategies
✅ Creating impactful brand communication measures to engage target audiences
✅ Building a brand KPI dashboard to measure the success of marketing initiatives
✅ Conducting small market research projects and analyzing communications and competitors
✅ Supporting the team in project management
ASSUMPTION: The role may evolve based on the company's priorities and market trends, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Completed degree in marketing
Experience: 5-10 years of professional experience with convincing reference projects
Required Skills:
- Proven experience in marketing, brand management, and communication
- Strong analytical and project management skills
- Excellent communication and teamwork skills
- Proficiency in German (written and spoken)
Preferred Skills:
- Experience in marketing automation
- Familiarity with market research methods and tools
ASSUMPTION: Candidates with experience in the retail or FMCG industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for marketing managers in Germany)
Benefits:
- Attractive benefits package (details not specified)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market standards for marketing managers in Germany with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: Not specified
Company Description:
- Schwarz Media offers full-funnel solutions for retail media campaigns with a guaranteed planable success across all digital channels
- The company provides a wide range of touchpoints for its customers and accompanies them from concept to evaluation
Company Specialties:
- Retail media campaigns
- Full-funnel solutions
- Digital marketing
Company Website: www.media.schwarz
ASSUMPTION: Schwarz Media is part of the Schwarz Group, which operates in the retail and IT sectors, and may benefit from synergies within the group.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: The role reports directly to the head of marketing or a similar position
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression to senior marketing roles or management positions
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: The company's growth and success may open up new opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Neckarsulm, Baden-Württemberg, Germany
Geographic Context:
- Neckarsulm is located in the state of Baden-Württemberg, in southwestern Germany
- The region is known for its vibrant economy and strong retail industry
- The office is conveniently located near public transportation and amenities
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and be prepared to discuss how your skills and experience align with their needs
ATS Keywords: Marketing, Brand Management, Communication, Project Management, Market Research, Analysis, German Language
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current priorities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
Work Style:
- Dynamic and fast-paced
- Results-driven
- Team-oriented
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: Candidates who demonstrate strong communication skills, adaptability, and a results-driven mindset are likely to be a good fit for the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and dynamic work environment
- Adapting to changes in the company's priorities or market trends
- Working in a competitive and evolving retail media landscape
ASSUMPTION: The role may present unique challenges that require strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the retail and FMCG industries
- However, the focus on retail media campaigns and full-funnel solutions sets it apart from more general marketing roles
- Career progression may lead to senior marketing roles or management positions within the company or the broader retail industry
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current priorities and market trends.
📝 Sample Projects
- Developing and executing a successful retail media campaign for a major client
- Conducting market research to identify new opportunities for the company's services
- Analyzing competitor communications and strategies to inform the company's approach
ASSUMPTION: The specific projects and initiatives undertaken by the marketing manager may vary depending on the company's current priorities and market trends.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing initiatives, and how are they tracked and reported?
- How does the company approach collaboration and communication with other departments and stakeholders?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and the company, and can help them better understand the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Schwarz Media careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and be prepared to discuss how your skills and experience align with their needs
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
