📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: Gusti Leder GmbH
🔹 Location: Rostock, Germany (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Germany)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand and product positioning.
- Leading the marketing team and creating innovative campaigns to boost brand awareness and customer engagement.
- Collaborating with influencers and managing marketing budgets effectively.
- Analyzing market trends and customer behavior to identify growth opportunities and optimize campaign performance.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive success in a growing retail company.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to position the brand and products effectively.
✅ Lead the marketing team and create innovative campaigns to increase brand awareness and customer loyalty.
✅ Collaborate with influencers to place the brand strategically and manage marketing budgets efficiently.
✅ Analyze market trends and customer behavior to identify growth opportunities and optimize campaign performance.
✅ Monitor campaign success and derive new impulses for continuous improvement.
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on campaign execution, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field.
Experience: At least 5 years of experience in marketing, with a proven track record in developing and implementing marketing strategies.
Required Skills:
- Proven experience in team leadership and collaboration with influencers.
- Strong analytical skills and data interpretation abilities.
- Excellent communication and presentation skills in German.
- Fluency in English (written and spoken).
Preferred Skills:
- Experience in the retail or fashion industry.
- Knowledge of CRM systems and marketing automation tools.
- Familiarity with SEO and content marketing strategies.
ASSUMPTION: Candidates with experience in the retail or fashion industry and familiarity with relevant marketing tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
- Competitive salary package with overtime compensation.
- Flexible working hours and exclusive employee discounts.
- Regular massages, yoga sessions, and free lunch twice a week.
Working Hours: Full-time (40 hours/week), with flexible working hours.
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 5-10 years of experience in Germany. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Gusti Leder focuses on sustainable, slow fashion, and transparent production.
Company Size: 51-200 employees. This size allows for a more personal work environment and opportunities for growth.
Founded: 2009. Gusti Leder was born in Rostock and has since expanded its presence in the German market.
Company Description:
- Gusti Leder is committed to transparent production, quality, and the promotion of slow fashion.
- The company offers a wide range of products, from bags and accessories to writing materials, all made from high-quality leather.
- Gusti Leder is known for its unique, vintage-inspired designs and commitment to ethical and sustainable practices.
Company Specialties:
- Transparency in production and supply chains.
- Slow fashion and ethical manufacturing practices.
- Unique, vintage-inspired leather product design.
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's commitment to sustainability, slow fashion, and transparency sets it apart in the retail apparel and fashion industry and offers applicants a unique opportunity to work for a values-driven company.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity for growth and leadership within the marketing team.
Reporting Structure: The Marketing Manager will report directly to the company's management and oversee the marketing team.
Work Arrangement: Remote (Germany), with flexible working hours and the option to work from the company's headquarters in Rostock.
Growth Opportunities:
- Leading and developing the marketing team.
- Expanding the company's market presence and customer base.
- Potential career progression into a director or executive role within the marketing department.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team, drive marketing strategies, and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Remote (Germany), with the option to work from the company's headquarters in Rostock.
Office Location(s): Rostock and Berlin, Germany
Geographic Context:
- Rostock is a coastal city in northern Germany, offering a high quality of life and a vibrant cultural scene.
- Berlin, the capital of Germany, is a bustling metropolis with a diverse range of industries and opportunities.
- Both locations offer a mix of urban and natural environments, with easy access to beaches, parks, and cultural attractions.
Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work remotely.
ASSUMPTION: The remote work arrangement offers applicants the flexibility to balance work and personal life, while the option to work from the company's headquarters in Rostock allows for face-to-face collaboration and team-building opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and/or team members to discuss the role and company in more detail.
- Final interview or assessment to evaluate the candidate's strategic thinking and problem-solving skills.
Key Assessment Areas:
- Strategic thinking and marketing expertise.
- Leadership skills and team management abilities.
- Communication and presentation skills in German and English.
- Analytical skills and data interpretation.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results.
- Research Gusti Leder's values and commitment to sustainability, and be prepared to discuss how your personal values align with the company's mission.
ATS Keywords: Marketing strategy, campaign development, team leadership, influencer collaboration, market analysis, data interpretation, customer engagement, brand positioning, budget management
ASSUMPTION: Gusti Leder's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, or Buffer)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush, or Ahrefs)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is beneficial for this role, but not always required. Gusti Leder may provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Transparency in production and supply chains.
- Commitment to slow fashion and ethical manufacturing practices.
- Unique, vintage-inspired design and high-quality craftsmanship.
Work Style:
- Collaborative and team-oriented, with a focus on open communication and regular feedback.
- Results-driven and focused on continuous improvement and innovation.
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures.
Self-Assessment Questions:
- Do you share Gusti Leder's commitment to sustainability, slow fashion, and transparency?
- Are you comfortable working in a collaborative, team-oriented environment and providing regular feedback to team members?
- Do you thrive in a results-driven, innovative work environment and enjoy taking on new challenges?
ASSUMPTION: Gusti Leder values candidates who align with their commitment to sustainability, ethical manufacturing practices, and unique, high-quality design. Applicants should be prepared to discuss their personal values and how they relate to the company's mission.
⚠️ Potential Challenges
- Managing a marketing budget effectively while maximizing campaign impact and ROI.
- Balancing strategic planning and hands-on campaign execution in a growing company.
- Adapting to the unique needs and preferences of a remote work environment.
- Navigating the competitive retail apparel and fashion industry and identifying opportunities for growth and differentiation.
ASSUMPTION: The Marketing Manager role at Gusti Leder presents both opportunities and challenges, requiring strong leadership, strategic thinking, and adaptability to succeed in a growing, values-driven company.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on sustainable and ethical practices, setting it apart in the industry.
- Gusti Leder's commitment to transparency and slow fashion offers applicants a unique opportunity to work for a company that aligns with their personal values.
- Career progression in this role may include leading the marketing team, expanding the company's market presence, and potentially advancing to a director or executive role within the marketing department.
ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and hands-on campaign execution, with a focus on sustainability and ethical manufacturing practices that set it apart in the retail apparel and fashion industry.
📝 Sample Projects
- Developing and implementing a marketing strategy to launch a new product line, focusing on sustainable materials and ethical manufacturing practices.
- Collaborating with influencers to create targeted marketing campaigns that align with Gusti Leder's values and resonate with the target audience.
- Analyzing market trends and customer behavior to identify opportunities for growth and optimize campaign performance.
ASSUMPTION: Sample projects for this role may include strategic planning, influencer collaboration, and market analysis, with a focus on sustainability and ethical manufacturing practices that align with Gusti Leder's mission.
❓ Key Questions to Ask During Interview
- How does Gusti Leder measure the success of its marketing campaigns, and how can I contribute to improving our performance metrics?
- What are the key priorities for the marketing team in the first 90 days, and how can I support the team in achieving these goals?
- How does Gusti Leder foster a culture of innovation and continuous improvement, and what opportunities are there for me to contribute to this process?
- What are the most significant challenges facing the marketing team, and how can I help address these issues to drive success for the company?
- How does Gusti Leder support the professional development and growth of its employees, and what opportunities are there for me to advance my career within the company?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, the company, and the marketing team's success. Focusing on strategic thinking, problem-solving, and career growth will help applicants make a strong impression during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on strategic thinking, team leadership, and campaign development.
- Prepare examples of successful marketing campaigns you've led or contributed to, emphasizing your role in strategy, execution, and results.
- Research Gusti Leder's values and commitment to sustainability, and be prepared to discuss how your personal values align with the company's mission in your cover letter.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
