Marketing-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Manager (m/w/d)

🔹 Company: MY Humancapital GmbH

🔹 Location: Erlangen, Bavaria, Germany

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Translating marketing requirements into a suitable data structure within the Customer Data Platform
• Supporting regional marketing teams in effectively using the platform
• Identifying target groups and assisting in developing personalized marketing measures
• Collaborating with marketing, IT, and data teams to coordinate technological changes
• Working in a dynamic, international environment with varied tasks and projects

ASSUMPTION: This role requires a balance of technical and creative skills, with a focus on data-driven marketing and platform management.

📋 Key Responsibilities

✅ Translate marketing requirements into a suitable data structure within the Customer Data Platform

✅ Support regional marketing teams in effectively using the platform

✅ Identify target groups and assist in developing personalized marketing measures

✅ Collaborate with marketing, IT, and data teams to coordinate technological changes

✅ Work on spannende Großprojekte (exciting large-scale projects) and contribute to their success

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration.

🎯 Required Qualifications

Education: A completed degree in Marketing or a comparable field

Experience: At least 2-5 years of experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing

Required Skills:

• Excellent German and English language skills
• Strong organizational skills and high level of commitment
• Proficiency in data analysis tools and MS Office programs
• Experience with Customer Data Platforms, Marketing Automation, or data-driven marketing

Preferred Skills:

• Experience with specific data analysis tools (e.g., Tableau, Power BI)
• Knowledge of marketing automation software (e.g., HubSpot, Marketo)

ASSUMPTION: While not explicitly stated, experience with specific tools and software is likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on experience, the estimated salary range for this role in Erlangen is €45,000 - €65,000 per year. This is an estimate and should be verified with the employer.

Benefits:

• Flexible working hours and an option for home office
• Job security with a market leader
• Structured onboarding process
• Modern working environment with up-to-date equipment and a top-notch canteen
• Abwechslungsreiche Tätigkeit im internationalen Umfeld (varied tasks in an international environment)

Working Hours: 35 hours per week, with flexible working hours and the option for home office

ASSUMPTION: The salary range is estimated based on market research and should be confirmed by the employer. The benefits listed are based on the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: MY Humancapital GmbH is a staffing and recruiting company based in Munich, Germany, with a focus on personalvermittlung (personnel recruitment) and arbeitnehmerüberlassung (temporary staffing).

Company Size: The company has 51-200 employees and was founded in 2017. With this size, applicants can expect a structured and professional working environment with opportunities for growth and development.

Founded: MY Humancapital GmbH was founded in 2017 and has since grown to become a market leader in its industry.

Company Description:

• The company specializes in personalvermittlung (personnel recruitment) and arbeitnehmerüberlassung (temporary staffing) in the Großraum München (Greater Munich Area).
• They focus on providing a zielorientierte Arbeitsweise (target-oriented approach) with besten Resultaten (best results) for both companies and candidates.
• Their mission is to provide a positive candidate experience and to support talent management and acquisition for their clients.

Company Specialties:

• Personalvermittlung (personnel recruitment)
• Arbeitnehmerüberlassung (temporary staffing)
• Interims Management (interim management)
• Social Recruiting (social media recruitment)
• Performance Recruiting (performance-based recruitment)
• Headhunting (executive search)
• Master Vendor (master vendor services)
• Zeitarbeit (temporary work)
• HR Consulting (human resources consulting)
• Karrierecoaching (career coaching)
• Active Sourcing (proactive candidate sourcing)
• Candidate Experience (candidate experience management)
• Talent Management (talent management)
• Talent Acquisition (talent acquisition)

Company Website: www.my-humancapital.de

ASSUMPTION: The company's focus on personalvermittlung and arbeitnehmerüberlassung indicates that they work closely with various clients and industries, providing diverse opportunities for their employees.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in marketing, seeking to advance their career in a dynamic and international environment.

Reporting Structure: The Marketing Manager will likely report directly to the marketing director or head of marketing and collaborate with regional marketing teams, IT, and data teams.

Work Arrangement: The role is hybrid, with 3 days on-site and the option for home office. This arrangement offers flexibility while maintaining a strong on-site presence.

Growth Opportunities:

• Expanding expertise in data-driven marketing and Customer Data Platforms
• Developing leadership and management skills through collaboration with regional teams
• Gaining experience in international projects and environments
• Potential career progression within the company or its client organizations

ASSUMPTION: The role offers growth opportunities through exposure to diverse projects, collaboration with various teams, and the potential to work with different clients and industries.

🌍 Location & Work Environment

Office Type: The company's office is located in Munich, with the specific address being Arnulfstraße 37, 80636 München, München, Bayern, DE.

Office Location(s): The primary office is in Munich, with the possibility of working remotely for some days of the week.

Geographic Context:

• Erlangen is a city in the state of Bavaria, Germany, with a population of approximately 110,000 people.
• The city is known for its universities and research institutions, providing a vibrant and educated workforce.
• Erlangen is located near Nuremberg, offering easy access to international transportation hubs and cultural attractions.

Work Schedule: The work schedule is 35 hours per week, with flexible working hours and the option for home office.

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while maintaining a strong connection to the on-site team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Simon Schneider
• On-site or virtual interview with the marketing team
• Final interview with the marketing director or head of marketing

Key Assessment Areas:

• Marketing expertise and experience with Customer Data Platforms
• Data analysis skills and proficiency with relevant tools
• Communication and collaboration skills, both within the team and with external stakeholders
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills, with a focus on Customer Data Platforms, Marketing Automation, and data-driven marketing.
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of the company's mission and values.
• If applicable, include examples of your work or projects that showcase your marketing expertise and skills.
• Follow up with the hiring manager, Simon Schneider, after submitting your application to express your interest in the role.

ATS Keywords: Marketing, Customer Data Platforms, Marketing Automation, Data-Driven Marketing, Data Analysis, MS Office, German, English

ASSUMPTION: The application process is likely to be competitive, and applicants should focus on demonstrating their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Customer Data Platforms (e.g., Tealium, Segment, or Adobe Experience Platform)
• Marketing Automation Software (e.g., HubSpot, Marketo, or Pardot)
• Data Analysis Tools (e.g., Tableau, Power BI, or Google Analytics)
• MS Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's client organizations and their preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Zielorientierte Arbeitsweise (target-oriented approach)
• Besten Resultaten (best results)
• Positive Candidate Experience
• Support for Talent Management and Acquisition

Work Style:

• Collaborative and cross-functional teamwork
• Focus on data-driven decision-making and continuous improvement
• Adaptability and flexibility in a dynamic and international environment

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using data analysis tools to inform marketing strategies?
• Do you enjoy working in a dynamic and international environment, with varied tasks and projects?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Balancing the demands of multiple regional marketing teams and projects
• Keeping up with the latest trends and developments in data-driven marketing and Customer Data Platforms
• Managing technological changes and collaborating with IT and data teams
• Adapting to the unique requirements and preferences of different client organizations

ASSUMPTION: The role presents both opportunities and challenges, and applicants should be prepared to navigate a dynamic and sometimes demanding work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on data-driven marketing and Customer Data Platforms
• In the context of the staffing and recruiting industry, this role offers a unique blend of marketing expertise and cross-functional collaboration
• Career progression may involve moving into leadership or management roles within the company or its client organizations

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing manager positions in the industry.

📝 Sample Projects

• Developing and implementing a personalized marketing campaign using a Customer Data Platform
• Collaborating with regional marketing teams to optimize their use of the platform and improve campaign performance
• Working with IT and data teams to integrate new data sources or enhance existing data management processes

ASSUMPTION: The specific projects an applicant may work on will depend on the company's client organizations and their marketing needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a marketing campaign using the Customer Data Platform?
• How does the company support the professional development of its marketing team members?
• What is the company's approach to working with regional marketing teams and client organizations?
• How does the company measure the success of its marketing campaigns and initiatives?
• What opportunities are there for growth and development within the company or its client organizations?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and skills, with a focus on Customer Data Platforms, Marketing Automation, and data-driven marketing.
• Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of the company's mission and values.
• If applicable, include examples of your work or projects that showcase your marketing expertise and skills.
• Follow up with Simon Schneider, the hiring manager, after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.