Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: SPECTRUM AG

🔹 Location: Munich, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Active participation in the marketing team with a focus on critical infrastructures
• Independent management and development of digital marketing channels
• Maintenance and optimization of the company website for improved user experience and SEO
• Development and implementation of targeted social media and email campaigns
• Analysis of KPIs and continuous optimization of marketing measures
• Collaboration with international teams to achieve marketing goals

ASSUMPTION: This role requires a strong background in digital marketing and a solid understanding of B2B products and services. The ability to work independently and collaborate effectively with international teams is crucial for success in this position.

📋 Key Responsibilities

✅ Actively participate in the marketing team with a focus on critical infrastructures

✅ Independently manage and develop digital marketing channels (website, social media, marketing automation, CRM)

✅ Maintain, structure, and technically optimize the website for improved user experience and SEO

✅ Develop and implement targeted social media and email campaigns to reach relevant audiences

✅ Analyze KPIs and continuously optimize marketing measures for efficiency

✅ Collaborate with creative, international teams to achieve marketing goals

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical assessment. Strong project management skills and the ability to balance multiple priorities are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on content creation and social media tools

Required Skills:

• Proficient in marketing automation, CRM systems, and digital analysis tools
• Understanding of B2B product communication
• Experience working in an international environment and interdisciplinary teams
• High level of initiative, responsibility, and teamwork
• Fluent in German and English (written and spoken)

Preferred Skills:

• Experience with SEO best practices
• Knowledge of the German B2B market

ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role. Familiarity with the German B2B market is a plus but not required.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (based on experience and qualifications)

Benefits:

• 35 hours per week
• Up to 50% home office (after onboarding, max. 2-3 days per week)
• 30 vacation days
• Exciting tasks in a fascinating high-tech company and innovative industry
• Comprehensive onboarding and an open, international work environment

Working Hours: 35 hours per week, with flexible remote work options

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: SPECTRUM AG is a global provider of solutions in the areas of electronics, testing, and measurement technology, as well as communication technology. The company offers a wide range of products, including test equipment for electronics, radio communication, satellite communication, and networks.

Company Size: SPECTRUM AG has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 1986 and has since grown into a global player in its industry.

Company Description:

• SPECTRUM AG develops experts in the fields of IT, engineering, and sales through innovative programs.
• The company supports businesses in building new talent and developing existing employees sustainably and long-term.
• SPECTRUM AG focuses on the fields of IT, engineering, and sales, offering a wide range of services and solutions to its clients.

Company Specialties:

• Nachwuchsprogramm (Trainee program)
• Weiterbildung (Training and further education)
• IT-Beratung (IT consulting)
• Big Data and Data Analytics
• Fachkräftemangel (Skills shortage) and demografischer Wandel (Demographic change)
• Digitalisierung (Digitalization) and digitale Transformation (Digital transformation)
• Berufseinstieg (Career entry) and upskilling (Continuous learning)

Company Website: www.spectrum-ag.de

ASSUMPTION: SPECTRUM AG's focus on IT, engineering, and sales provides a unique opportunity for applicants interested in these fields. The company's commitment to developing talent and fostering growth makes it an attractive employer for career-oriented individuals.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and development

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and IT.

Work Arrangement: Hybrid work arrangement with up to 50% home office (after onboarding, max. 2-3 days per week)

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunities to work on international projects and collaborate with global teams
• Access to comprehensive training and development programs offered by the company

ASSUMPTION: The Marketing Manager role offers a unique opportunity for career growth and development within a dynamic and innovative industry. Applicants should be proactive, results-driven, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Schulze-Delitzsch-Str. 41, 70565 Stuttgart, Germany

Geographic Context:

• Munich is the capital of the German state of Bavaria and the second-most populous city in Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to numerous multinational corporations and is a major hub for the technology and automotive industries

Work Schedule: 35 hours per week, with flexible remote work options

ASSUMPTION: Munich offers a high quality of life, with a strong job market and numerous cultural attractions. The city's vibrant atmosphere and international community make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Digital marketing skills and hands-on experience
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research SPECTRUM AG and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing Manager, Digital Marketing, Social Media, CRM, Marketing Automation, SEO, B2B, Critical Infrastructures, Team Collaboration, German Language, English Language

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should be prepared to demonstrate their marketing expertise and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Website content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise (Fachkompetenz)
• Customer focus (Kundenorientierung)
• Innovation (Innovation)
• Collaboration (Zusammenarbeit)
• Continuous learning (Weiterbildung)

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Openness to new ideas and perspectives

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing, with a focus on content creation and social media tools?
• Are you comfortable working in an international environment and collaborating with diverse teams?
• Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges?

ASSUMPTION: Applicants should assess their cultural fit with SPECTRUM AG by considering their alignment with the company's values and work style. A strong cultural fit will enhance the likelihood of success and job satisfaction in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing remote work with on-site collaboration
• Navigating the complexities of the B2B market and communicating complex products and services effectively
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to address them proactively. Strong problem-solving skills and a proactive approach to continuous learning will be essential for success.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on critical infrastructures and the need to communicate complex B2B products and services effectively
• SPECTRUM AG's mid-sized company environment offers a unique blend of growth opportunities and a collaborative work culture
• Career paths within the company may include opportunities to specialize in specific areas of marketing or take on broader leadership roles

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and aspirations. A thorough understanding of the company and its industry will be crucial for making an informed decision about applying for this position.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness among a specific industry segment
• Optimizing the company website for improved user experience and SEO, resulting in increased organic traffic and conversions
• Analyzing KPIs and using data-driven insights to optimize marketing campaigns and improve overall performance

ASSUMPTION: Applicants should be prepared to discuss their past marketing projects and the outcomes they achieved. Specific examples of their work will help demonstrate their skills and experience in the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and product management?
• What opportunities are there for professional development and growth within the marketing department?
• How does SPECTRUM AG support work-life balance for its employees?
• What are the most challenging aspects of working in the B2B marketing space, and how does this role address them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company. Asking insightful questions will help showcase their engagement and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research SPECTRUM AG and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.