Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: SUCHMEISTEREI GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (5 days/month in the office)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational development of marketing along the entire customer journey
• Development and execution of targeted campaigns across various channels
• Coordination of content development and publication across relevant channels
• Optimization of marketing funnel and lead scoring to generate qualified leads
• Close collaboration with sales and other departments to convert loose interests into concrete inquiries
• Observation of trends and best practices in B2B marketing to drive growth strategies
• Ensuring a unified messaging and clear brand positioning
• Data-driven optimization of marketing activities based on campaign performance analysis

ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and implement marketing strategies that drive business growth and customer engagement

✅ Plan, execute, and optimize marketing campaigns across various channels (e.g., webinars, lead campaigns, email streaks)

✅ Coordinate content development and publication across relevant channels, ensuring a consistent brand voice and messaging

✅ Collaborate with the sales team to convert loose interests into concrete inquiries and drive revenue growth

✅ Monitor and analyze campaign performance, using data to optimize marketing activities and improve ROI

✅ Stay up-to-date with industry trends and best practices, bringing new ideas and insights to the team

✅ Work closely with the website and social media teams to ensure consistent branding and messaging across all channels

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing or a related field, with a focus on B2B, agency, or SaaS environments

Required Skills:

• Proven experience in strategic and operational marketing
• Strong analytical and data-driven mindset
• Excellent communication and writing skills in German and English
• Familiarity with marketing tools such as HubSpot, Google Analytics, and Meta Business Suite
• Ability to work effectively in a cross-functional team and collaborate with various stakeholders
• Strong project management skills and the ability to manage multiple projects simultaneously

Preferred Skills:

• Experience with lead scoring and marketing automation
• Fluency in additional languages
• Experience in the tech or software industry

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business growth and customer engagement through data-driven strategies.

💰 Compensation & Benefits

Salary Range: €40,000 - €50,000 per year (based on experience and qualifications)

Benefits:

• Personal and professional development, including internal and external training
• Ergonomic workstations with electrically adjustable standing-desk tables and excellent technical equipment in the office and home office
• Flat hierarchies and inclusion in decisions without elbow culture
• A balanced work-life balance
• Flexible working hours and home office option
• Regular team events
• Subsidy for job ticket and membership at EGYM Wellpass
• Paid overtime, if it occurs
• Permanent employment contract in full or part-time (between 30 and 40 hours)
• Fair and competitive salary structure

Working Hours: Full-time (40 hours/week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range is based on industry standards for marketing managers with 5-10 years of experience in Germany. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) – This means a more intimate work environment with closer collaboration among team members.

Founded: 2015 – The company has been established for 10 years, indicating a stable and experienced team.

Company Description:

• SUCHMEISTEREI GmbH is a Berlin-based online marketing agency specializing in search engine advertising (SEA), search engine optimization (SEO), and social media marketing.
• The company offers solutions in web analytics and programmatic advertising, as well as training in online marketing.
• SUCHMEISTEREI GmbH aims to develop individual marketing and tracking concepts tailored to the needs of its clients, regardless of their size or industry.

Company Specialties:

• SEO
• Web Analytics
• Social Media Marketing
• Google Tag Manager
• Online Marketing
• Programmatic
• Web Tracking
• Google Ads
• Google Grants
• Marketing Strategy
• Performance Marketing
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Recruiting Campaigns
• Search Engine Optimization
• SEA
• And Tracking

Company Website: suchmeisterei.de

ASSUMPTION: As a small advertising agency, SUCHMEISTEREI GmbH offers a dynamic and collaborative work environment, with opportunities for growth and professional development.

📊 Role Analysis

Career Level: Mid-level – This role is suitable for experienced marketing professionals looking to take on a strategic and operational leadership position.

Reporting Structure: The Marketing Manager will report directly to the company's management and work closely with the sales, account management, and business development teams.

Work Arrangement: Hybrid – Employees can work from home for most of the time, with a minimum of 5 days per month in the office.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role.
• The Marketing Manager will have the opportunity to develop and implement new strategies and campaigns, driving business growth and customer engagement.
• The company offers personal and professional development opportunities, including internal and external training.

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to take on a strategic and operational leadership position in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Modern and ergonomic, with electrically adjustable standing-desk tables and excellent technical equipment

Office Location(s): Edisonstraße 63, Aufgang E, Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city, with a thriving tech and startup scene.
• The office is located in the trendy district of Kreuzberg, with easy access to public transportation and numerous amenities.
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences.

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work from home

ASSUMPTION: The office environment at SUCHMEISTEREI GmbH is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and comfort.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Technical marketing expertise
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to strategic and operational marketing, as well as your experience with data-driven decision making and cross-functional collaboration
• Demonstrate your understanding of the company's business and industry, as well as your familiarity with relevant marketing tools and platforms

ATS Keywords: Marketing strategy, campaign development, lead generation, data analysis, cross-functional collaboration, marketing automation, SEO, SEA, social media marketing, web analytics, Google Analytics, HubSpot, Meta Business Suite

ASSUMPTION: The application process at SUCHMEISTEREI GmbH is designed to assess the candidate's strategic thinking, technical expertise, and cultural fit, with a focus on data-driven decision making and cross-functional collaboration.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Meta Business Suite
• Google Ads
• Google Grants
• Google Tag Manager
• SEMrush or similar SEO tools
• Asana or similar project management tools

ASSUMPTION: The Marketing Manager will be expected to have experience with relevant marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity
• Transparency and open communication

Work Style:

• Data-driven and strategic
• Collaborative and cross-functional
• Adaptable and flexible
• Results-oriented and goal-focused
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have experience developing and implementing marketing strategies that drive business growth and customer engagement?
• Are you comfortable working in a cross-functional team and collaborating with various stakeholders?
• Do you have a strong analytical and data-driven mindset, with experience using marketing tools and platforms to optimize campaign performance?
• Are you able to work independently and manage multiple projects simultaneously?
• Do you align with the company's values and work style, and are you excited about the opportunity to contribute to its growth and success?

ASSUMPTION: SUCHMEISTEREI GmbH values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a data-driven mindset and a passion for driving business growth and customer engagement.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• As a small agency, the Marketing Manager may be expected to wear multiple hats and contribute to various aspects of the business
• The role may require occasional travel to attend industry events or meet with clients
• The company's growth and success may depend on the Marketing Manager's ability to drive business growth and customer engagement through data-driven strategies

ASSUMPTION: The Marketing Manager should be comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

📈 Similar Roles Comparison

• Compared to marketing manager roles in larger agencies or in-house marketing departments, this role offers a higher degree of autonomy and responsibility for driving business growth and customer engagement
• Compared to marketing coordinator or specialist roles, this role requires a higher level of strategic thinking and leadership, as well as experience managing cross-functional teams and projects
• Compared to marketing director or CMO roles, this role is more focused on operational execution and tactical implementation, with less emphasis on high-level strategy and long-term planning

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to take on a strategic and operational leadership position in a dynamic and growing company, with a high degree of autonomy and responsibility for driving business growth and customer engagement.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive business growth and customer engagement for a new product launch
• Optimizing the marketing funnel and lead scoring to generate qualified leads and improve conversion rates
• Collaborating with the sales team to develop targeted campaigns and content that convert loose interests into concrete inquiries
• Analyzing campaign performance data to optimize marketing activities and improve ROI
• Staying up-to-date with industry trends and best practices, and incorporating new insights into marketing strategies and campaigns

ASSUMPTION: These sample projects are designed to illustrate the strategic and operational responsibilities of the Marketing Manager, as well as the data-driven and collaborative approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
• How does the marketing team collaborate with other departments, such as sales and account management, to drive business growth and customer engagement?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the company's marketing efforts, and how can this role help address them?

ASSUMPTION: These key questions are designed to help the candidate understand the strategic and operational priorities of the role, as well as the company's marketing strategy and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic and operational leadership, data-driven decision making, and cross-functional collaboration
• Prepare for the interview by researching the company's business and industry, as well as its marketing strategy and growth plans
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.