P

Marketing Manager (m/w/d)

Poosch Consulting GmbH
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager (m/w/d)

πŸ”Ή Company: Poosch Consulting GmbH

πŸ”Ή Location: Siegen, North Rhine-Westphalia, Germany (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Business Consulting and Services

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Germany only)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing digital marketing concepts
  • Conducting SEO analyses and deriving concrete measures
  • Creating and maintaining project plans
  • Preparing and conducting reporting meetings with clients
  • Coordinating and communicating with external service providers and partners
  • Collaborating with internal teams for operational implementation

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on SEO and project management. The ideal candidate will have experience in a similar role and be comfortable working independently and in a team environment.

πŸ“‹ Key Responsibilities

βœ… Develop and implement digital marketing concepts to drive business growth

βœ… Conduct SEO analyses to identify optimization opportunities and derive concrete measures

βœ… Create and maintain project plans to ensure timely and efficient project delivery

βœ… Prepare and conduct reporting meetings with clients to keep them informed about project progress

βœ… Coordinate and communicate with external service providers and partners to ensure project success

βœ… Collaborate with internal teams to ensure operational implementation of marketing strategies

ASSUMPTION: The role requires strong analytical skills, project management experience, and excellent communication abilities in German.

🎯 Required Qualifications

Education: Successfully completed Bachelor's or Master's degree in a relevant field (e.g., Business Administration, Business Management, Business Informatics, or a related field)

Experience: 2-5 years of experience in a similar role or relevant experience in IT/automation

Required Skills:

  • Proven experience in digital marketing, with a focus on SEO
  • Strong analytical and methodological skills
  • Excellent project management skills
  • Strong communication and teamwork skills
  • Excellent written communication skills in German
  • Ability to work independently and under pressure

Preferred Skills:

  • Experience with content strategy and creation
  • Familiarity with marketing automation tools
  • Knowledge of the German B2B market

ASSUMPTION: Candidates with a relevant degree or equivalent experience in IT/automation are encouraged to apply. Strong analytical skills, project management experience, and excellent communication abilities in German are essential for this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for the region)

Benefits:

  • Health benefits and a health budget of €900 per year
  • 30 days of vacation
  • Modern office with Apple hardware
  • Flexible working environment
  • Attractive career advancement opportunities
  • Respectful work atmosphere
  • Free water, coffee, and fruit

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the region and the candidate's experience level. The benefits package is designed to attract and retain top talent in the industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Business Consulting and Services, focusing on digital marketing, SEO, and B2B growth strategies

Company Size: Small (11-50 employees), offering a close-knit and collaborative work environment

Founded: 2021, with a focus on helping B2B companies achieve higher online visibility and generate more leads

Company Description:

  • Poosch Consulting GmbH is a strategic partner for digital sales and growth in the B2B sector
  • The company helps medium-sized businesses in the DACH region build digital sales systems that generate real inquiries and customers
  • Poosch Consulting combines strategic thinking with operational excellence in SEO, content, outreach, and digital processes

Company Specialties:

  • SEO (Search Engine Optimization)
  • Suchmaschinenoptimierung (German SEO)
  • Suchmaschinenmarketing (Search Engine Marketing)
  • Suchmaschinenwerbung (Search Engine Advertising)
  • Vertrieb (Sales)
  • B2B Marketing (Business-to-Business Marketing)
  • B2B Vertrieb (Business-to-Business Sales)
  • Google Optimierung (Google Optimization)

Company Website: poosch-consulting.de

ASSUMPTION: Poosch Consulting is a growing company with a strong focus on helping B2B clients achieve online success. The company values a positive work environment and offers attractive benefits to its employees.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for career advancement within the company

Reporting Structure: The Marketing Manager reports directly to the company's leadership team

Work Arrangement: Remote (Germany only), with the option to work from the company's modern office in Siegen

Growth Opportunities:

  • Career advancement within the company
  • Expanding skills and knowledge in digital marketing and SEO
  • Gaining experience in project management and team leadership

ASSUMPTION: The Marketing Manager role offers opportunities for professional growth and development within the company. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Modern office with Apple hardware, located in Siegen, North Rhine-Westphalia, Germany

Office Location(s): Spandauer Straße 40, Siegen, North Rhine-Westphalia 57072, DE

Geographic Context:

  • Siegen is a city in western Germany, located in the state of North Rhine-Westphalia
  • The city has a population of approximately 100,000 people and is known for its historic architecture and cultural attractions
  • Siegen offers a high quality of life, with a low crime rate, affordable housing, and a strong sense of community

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The work environment at Poosch Consulting is collaborative and supportive, with a focus on helping employees achieve their professional goals. The company offers a modern office space with state-of-the-art technology and a flexible work schedule.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final decision and job offer

Key Assessment Areas:

  • Digital marketing and SEO expertise
  • Project management skills
  • Communication and teamwork abilities
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Demonstrate your understanding of the company's mission and values
  • Prepare examples of your past marketing campaigns and their results
  • Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Digital Marketing, SEO, Project Management, German, B2B, Marketing Manager, Marketing Concepts, Reporting, Client Communication, External Service Providers, Teamwork

ASSUMPTION: The application process at Poosch Consulting is designed to assess the candidate's skills and cultural fit with the company. The interview process may include multiple rounds and assessments to ensure the best fit for the role.

πŸ› οΈ Tools & Technologies

  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Apple hardware and software

ASSUMPTION: The Marketing Manager will be expected to have experience with relevant digital marketing and project management tools. Familiarity with Apple hardware and software is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Expertise and quality
  • Customer focus
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Respect and fairness

Work Style:

  • Independent and self-motivated
  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do I have a strong background in digital marketing and SEO?
  • Am I comfortable working independently and in a team environment?
  • Do I have strong communication and project management skills?
  • Am I eager to learn and grow professionally?

ASSUMPTION: The ideal candidate for the Marketing Manager role will be a strong cultural fit with Poosch Consulting, sharing the company's values and work style. They will be eager to learn, adaptable, and results-driven.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working remotely and maintaining productivity and focus
  • Adapting to a fast-paced and dynamic work environment
  • Keeping up with the latest trends and best practices in digital marketing and SEO

ASSUMPTION: The Marketing Manager role may present challenges related to project management, remote work, and staying current in a rapidly evolving field. The ideal candidate will be able to adapt to these challenges and thrive in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Marketing Manager roles at other companies may have a broader focus or more specific responsibilities, depending on the organization's size and industry
  • At Poosch Consulting, the Marketing Manager role is focused on digital marketing and SEO, with a strong emphasis on project management and client communication
  • Career paths for Marketing Managers may vary depending on the company's size, industry, and growth prospects

ASSUMPTION: The Marketing Manager role at Poosch Consulting is unique in its focus on digital marketing and SEO, with a strong emphasis on project management and client communication. The ideal candidate will have experience in a similar role or relevant experience in IT/automation.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive SEO strategy for a B2B client
  • Managing a marketing campaign for a product launch, including content creation, social media promotion, and email marketing
  • Conducting a competitive analysis and developing a unique value proposition for a B2B company

ASSUMPTION: The Marketing Manager role at Poosch Consulting involves a wide range of projects, from SEO strategy development to marketing campaign management and competitive analysis. The ideal candidate will have experience in these areas and be eager to take on new challenges.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does Poosch Consulting support the professional development of its employees?
  • What is the company's approach to work-life balance, and how does that manifest in this role?
  • How does Poosch Consulting measure the success of its marketing campaigns and SEO strategies?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The ideal candidate for the Marketing Manager role will be curious and engaged, asking thoughtful questions about the role, the company, and its culture. These questions can help demonstrate the candidate's interest and fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the online application form
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your past marketing campaigns and their results
  • Be ready to discuss your long-term career goals and how this role fits into your plans
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.