Marketing-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: MY Humancapital GmbH

🔹 Location: Erlangen, Bavaria, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Translating marketing requirements into a suitable data structure within the Customer Data Platform
• Supporting regional marketing teams in effectively utilizing the platform
• Identifying target groups and assisting in developing personalized marketing measures
• Collaborating with marketing, IT, and data teams to coordinate efforts and drive technological changes

ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on data-driven marketing and cross-functional collaboration.

📋 Key Responsibilities

✅ Translate marketing requirements into a suitable data structure within the Customer Data Platform

✅ Support regional marketing teams in effectively utilizing the platform

✅ Identify target groups and assist in developing personalized marketing measures

✅ Collaborate with marketing, IT, and data teams to coordinate efforts and drive technological changes

✅ Continuously improve segmentations strategies and automation solutions

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and stakeholder management.

🎯 Required Qualifications

Education: Completed university degree in Marketing or a comparable field

Experience: Proven experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing

Required Skills:

• Proven experience in data-driven marketing
• Strong organizational skills and attention to detail
• Proficiency in data analysis tools
• Excellent communication and interpersonal skills
• Fluency in German and English

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of SQL or other data querying languages
• Experience working in an international environment

ASSUMPTION: Strong analytical skills and a data-driven mindset are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and hybrid work arrangement
• Job security with a market leader
• Structured onboarding process
• Modern work environment with state-of-the-art equipment
• Variety of tasks in an international setting

Working Hours: 35 hours per week, with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research and the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on marketing and data-driven solutions

Company Size: Medium-sized company with 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2017, with a strong track record in the German market

Company Description:

• Specializes in personal recruitment, temporary staffing, and HR consulting
• Offers a wide range of services, including performance recruiting, headhunting, and talent acquisition
• Committed to providing excellent customer service and building strong relationships with clients and candidates

Company Specialties:

• Personalvermittlung (permanent recruitment)
• Arbeitnehmerüberlassung (temporary staffing)
• Interims Management (interim management)
• Social Recruiting (social media recruitment)
• Performance Recruiting (performance-based recruitment)
• Headhunting (executive search)
• Master Vendor (master vendor services)
• Zeitarbeit (temporary work)
• HR Consulting (HR consulting services)
• Karrierecoaching (career coaching)
• Active Sourcing (active sourcing strategies)
• Candidate Experience (candidate experience management)
• Talent Management (talent management solutions)

Company Website: www.my-humancapital.de

ASSUMPTION: The company's focus on data-driven marketing and customer data platforms is a relatively new area of expertise for them.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth and development

Reporting Structure: This role reports directly to the marketing director and works closely with regional marketing teams, IT, and data teams

Work Arrangement: Hybrid work arrangement with 3 days per week in the office and 2 days remote

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to work on international projects and gain global experience
• Chance to develop expertise in customer data platforms and marketing automation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Modern office environment with state-of-the-art equipment and a top-notch cafeteria

Office Location(s): Arnulfstraße 37, 80636 München, München, Bayern, DE

Geographic Context:

• Erlangen is a mid-sized city in Bavaria, Germany, with a population of around 130,000
• Known for its rich history, cultural attractions, and vibrant student scene
• Offers a high quality of life with affordable living costs compared to other major German cities

Work Schedule: Flexible working hours with a 35-hour workweek

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview with the hiring manager
• On-site interview with the marketing team and relevant stakeholders
• Final decision and job offer

Key Assessment Areas:

• Technical skills and knowledge of data-driven marketing
• Problem-solving abilities and analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and be ready to discuss how your skills and experiences align with their needs

ATS Keywords: Marketing Manager, Customer Data Platform, Marketing Automation, Data-Driven Marketing, German, English

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company.

🛠️ Tools & Technologies

• Customer Data Platform (CDP)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise and quality
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and fairness

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a strong data-driven mindset and a passion for marketing?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a proven track record of success in marketing and a desire to learn and grow?

ASSUMPTION: The company values a strong work ethic, a focus on results, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Balancing the technical and creative aspects of the role
• Managing multiple stakeholders and competing priorities
• Keeping up with the latest trends and developments in data-driven marketing
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Marketing Manager (m/w/d) - Similar role with a focus on data-driven marketing and customer data platforms
• Marketing Automation Specialist - Focuses on implementing and managing marketing automation tools
• Data-Driven Marketing Manager - Similar role with a stronger focus on data analysis and interpretation

ASSUMPTION: This role offers a unique blend of technical and creative skills, with a strong focus on data-driven marketing and customer data platforms.

📝 Sample Projects

• Developing and implementing a customer segmentation strategy using a Customer Data Platform
• Creating and executing a targeted marketing campaign using marketing automation tools
• Analyzing customer data to identify trends and opportunities for improved marketing effectiveness

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next year?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for employees working in a hybrid arrangement?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and be ready to discuss how your skills and experiences align with their needs
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.