Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: aconnic

🔹 Location: Hartmannsdorf, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to enhance digital visibility and generate leads
• Creating impactful content for various channels, including press releases, articles, and thought leadership pieces
• Strengthening internal communication through the management and development of internal platforms
• Collaborating with sales and product teams to drive growth and achieve measurable results

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a proven track record in B2B marketing, ideally within the tech or telecommunications sector.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to enhance digital visibility and generate leads

✅ Creating impactful content for various channels, including press releases, articles, and thought leadership pieces

✅ Strengthening internal communication through the management and development of internal platforms

✅ Collaborating with sales and product teams to drive growth and achieve measurable results

✅ Managing and mentoring junior marketing team members (not explicitly stated, but assumed based on company size and role)

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Completed degree in Marketing, Business Administration, Communication, or a related field

Experience: At least 3 years of B2B marketing experience, preferably in the tech or telecommunications sector

Required Skills:

• Proven experience with CMS and CRM systems
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere)
• Excellent communication skills in German and English
• Self-motivated, structured, and proactive work style
• Strong analytical and creative thinking skills

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the telecommunications industry
• Fluency in additional languages

ASSUMPTION: Given the company's size and industry, candidates with relevant experience and a strong portfolio of creative content will be highly competitive.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on industry standards for mid-level marketing managers in Germany)

Benefits:

• Flexible working hours and hybrid work arrangement
• Support for internal and external training and development
• Sabbatical option
• Corporate health management, including massage services
• Employee cafeteria, meal subsidies, and free beverages
• Employee parking and social intranet

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing managers in Germany, taking into account the company's size and location. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: Medium (201-500 employees)

Founded: 2022 (as aconnic; previously part of UET Group)

Company Description:

• aconnic helps companies build and run better communication networks
• Offers communication systems, including hardware and software, as well as professional and managed services
• Committed to secure, energy-efficient, and sustainable solutions

Company Specialties:

• Business Access
• Carrier Ethernet
• Remote Powering
• Network Management & Network Control
• Private 5G
• Network Design & Build
• Network Services
• Hardware
• Software
• Virtualization
• Software Defined Networks
• Gigabit Access
• Sustainability
• Network Disaggregation

Company Website: www.aconnic.com

ASSUMPTION: aconnic is a relatively new company, having emerged from the UET Group in 2022. It focuses on providing secure, energy-efficient, and sustainable communication solutions to businesses.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing (assumed based on company size and role)

Work Arrangement: Hybrid (on-site with flexible hours and remote work options)

Growth Opportunities:

• Potential to mentor junior marketing team members and contribute to team growth
• Opportunity to drive strategic initiatives and make a significant impact on the company's marketing efforts
• Possibility to learn and develop skills in a dynamic and growing industry

ASSUMPTION: Given the company's size and growth trajectory, there are opportunities for career advancement and skill development within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (onsite with remote work options)

Office Location(s): Hartmannsdorf, Germany (primary location); Munich, Germany (headquarters); Zurich, Switzerland; Eschborn, Germany; Vienna, Austria; Mexico City, Mexico; Dresden, Germany; Kornwestheim, Germany; Issy-les-Moulineaux, France

Geographic Context:

• Hartmannsdorf is a small town in Saxony, Germany, with a population of around 3,000 people
• The region is known for its natural beauty and is close to the city of Leipzig
• Munich, the company's headquarters, is the capital of Bavaria and the third-largest city in Germany, with a population of over 1.5 million people

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the company's multiple locations offer opportunities for relocation and international collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and storytelling
• Cross-functional collaboration and communication
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include specific examples of successful marketing campaigns or projects you've led
• Demonstrate your understanding of the telecommunications industry and the company's offerings
• Prepare questions about the company's marketing strategy and growth plans

ATS Keywords: Marketing strategy, content creation, B2B marketing, telecommunications, CMS, CRM, Adobe Creative Suite, German language skills, English language skills, analytical thinking, creative thinking, communication skills

ASSUMPTION: The application process is likely to be competitive, given the company's growth and the attractive benefits package. Applicants should focus on demonstrating their marketing expertise and cultural fit with the organization.

🛠️ Tools & Technologies

• CMS (e.g., WordPress)
• CRM (e.g., Salesforce)
• Adobe Creative Suite (Photoshop, Illustrator, Premiere)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Customer focus
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on measurable outcomes
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with the company's values of innovation and sustainability?
• How do you approach collaboration and teamwork in a dynamic work environment?
• How do you ensure that your marketing efforts drive measurable results and contribute to the company's growth?

ASSUMPTION: Applicants should demonstrate a strong cultural fit with the company's values and work style, as well as a commitment to driving results and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and priorities
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with industry trends and developments in the telecommunications sector

ASSUMPTION: The role may present challenges related to time management, adaptability, and cross-functional collaboration, but these can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Communications Manager in a mid-sized telecommunications company
• However, this role may have more responsibility for strategic planning and less focus on day-to-day execution compared to a Marketing Coordinator or Specialist role
• Career progression may involve moving into a more senior role within the marketing department or taking on a broader leadership position within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in the industry, as well as the potential career growth opportunities within the company.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new telecommunications product or service
• Creating a series of thought leadership articles to position the company as an industry expert
• Managing the company's social media presence and engaging with customers and stakeholders online
• Conducting market research to identify new opportunities for growth and expansion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and content creation to market research and customer engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing the performance of marketing campaigns?
• How does the company collaborate with its customers and stakeholders to ensure that its marketing efforts are aligned with their needs and expectations?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, as well as a commitment to understanding the company's marketing strategy and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company's marketing strategy and growth plans, as well as the telecommunications industry
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.