Marketing-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Manager (m/w/d)

🔹 Company: MY Humancapital GmbH

🔹 Location: Erlangen, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Translating marketing requirements into a suitable data structure within the Customer Data Platform
• Supporting regional marketing teams in effectively utilizing the platform
• Identifying target groups and assisting in developing personalized marketing measures
• Collaborating with marketing, IT, and data teams to coordinate efforts and manage technological changes

ASSUMPTION: The role requires a balance of technical and creative skills, with a strong focus on data-driven marketing strategies.

📋 Key Responsibilities

✅ Translate marketing requirements into a suitable data structure within the Customer Data Platform

✅ Support regional marketing teams in effectively utilizing the platform

✅ Identify target groups and assist in developing personalized marketing measures

✅ Collaborate with marketing, IT, and data teams to coordinate efforts and manage technological changes

✅ Contribute to the development of segmenting strategies and automation solutions

ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during campaign launches.

🎯 Required Qualifications

Education: Completed university degree in Marketing or a related field

Experience: Proven experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing

Required Skills:

• Proficient in data analysis tools
• Strong organizational skills
• Excellent communication and presentation skills
• Fluency in German and English

Preferred Skills:

• Experience with marketing automation software
• Knowledge of CRM systems

ASSUMPTION: Candidates with a background in digital marketing or e-commerce may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and hybrid work arrangement
• Job security with a market leader
• Structured onboarding process
• Modern work environment with state-of-the-art equipment
• Abwechslungsreiche Tätigkeit im internationalen Umfeld

Working Hours: 35 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 51-200 employees

Founded: 2017

Company Description:

• Specializes in personnel recruitment in the Munich area
• Offers expertise in various recruitment services, including temporary staffing, interim management, and HR consulting
• Committed to providing a positive candidate experience and talent management

Company Specialties:

• Personnel leasing
• Interim management
• Social recruiting
• Performance recruiting
• Headhunting
• Master vendor
• Temporary staffing
• HR consulting
• Career coaching
• Active sourcing
• Candidate experience
• Talent management
• Talent acquisition

Company Website: http://www.my-humancapital.de

ASSUMPTION: The company's focus on various recruitment services indicates a dynamic and diverse work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: The role reports directly to the hiring manager, with potential collaboration with regional marketing teams and other departments

Work Arrangement: Hybrid work arrangement, with 3 days per week in the office

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on international projects and gain global experience
• Chance to develop expertise in Customer Data Platforms and marketing automation

ASSUMPTION: The role offers opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office in Erlangen, Bavaria

Office Location(s): Arnulfstraße 37, 80636 München, München, Bayern, DE

Geographic Context:

• Erlangen is a mid-sized city in Bavaria, offering a mix of urban and suburban living
• The region has a strong economy, with a focus on technology, healthcare, and manufacturing industries
• Erlangen is well-connected by public transportation and has a reasonable cost of living compared to other major German cities

Work Schedule: Flexible working hours with the option to work remotely

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing expertise and experience
• Data analysis skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their needs

ATS Keywords: Marketing Manager, Customer Data Platform, Marketing Automation, Data-Driven Marketing, Data Analysis, MS Office, German, English

ASSUMPTION: The application process may take several weeks, depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Customer Data Platform (e.g., Segment, Tealium, or Adobe Experience Platform)
• Marketing automation software (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise and quality
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and fairness

Work Style:

• Results-driven and goal-oriented
• Data-informed decision-making
• Collaborative and team-focused
• Adaptable and open to change
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a proven track record of success in marketing, with a focus on data-driven strategies?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have strong communication and presentation skills, with the ability to influence stakeholders?
• Are you open to learning new tools and technologies, and adapting to change?

ASSUMPTION: The company values a strong work ethic, collaboration, and a focus on delivering high-quality results.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with technological changes and new tools in the marketing landscape
• Balancing the need for data-driven decisions with creative marketing strategies
• Working with remote or distributed teams, requiring strong communication and collaboration skills

ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during campaign launches.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, this position places a stronger emphasis on data analysis and Customer Data Platforms
• In the German market, this role may require a higher level of proficiency in the German language and cultural understanding
• Career progression in this role may involve specializing in Customer Data Platforms or marketing automation, or moving into a more senior marketing leadership position

ASSUMPTION: The role offers a unique blend of marketing and data analysis skills, with a focus on Customer Data Platforms and marketing automation.

📝 Sample Projects

• Developing and implementing a personalized marketing campaign using a Customer Data Platform
• Analyzing customer data to identify trends and opportunities for targeted marketing efforts
• Collaborating with regional marketing teams to optimize the use of a Customer Data Platform for campaign management

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing, and how this role fits into that strategy?
• How does the company support the professional development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their needs
• Follow up with the hiring manager, Simon Schneider, at 089 954 287 111, one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.