📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: brandung GmbH
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Branding and corporate communication
- Strategic marketing planning across all channels
- Digital communication and social media campaigns
- Event organization and management
- Partnership management and collaboration
ASSUMPTION: This role requires a well-rounded marketing professional with experience in various aspects of marketing, including branding, strategy, digital communication, events, and partnerships.
📋 Key Responsibilities
✅ Position the company successfully in the agency industry and strengthen the brand
✅ Develop and implement strategic marketing plans across all channels
✅ Oversee digital communication and create social media campaigns
✅ Organize and manage events, meetups, and webinares
✅ Manage partnerships with technology providers and collaborate on marketing activities
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and project management, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2-5 years of experience in corporate marketing within an agency or software environment
Required Skills:
- Excellent communication skills in German and English
- Strong strategic thinking and planning abilities
- Proven experience in event organization and management
- Familiarity with marketing content management systems (e.g., Hubspot)
- Proficiency in using social media platforms and tools
Preferred Skills:
- Experience with AI and innovative marketing technologies
- Fluency in additional languages
- Strong presentation and public speaking skills
ASSUMPTION: The ideal candidate will have a strong marketing background, with experience in multiple aspects of marketing and a passion for innovative ideas.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Germany)
Benefits:
- Flexible working hours
- Feedback culture
- Choice of benefits (e.g., Germany ticket, Urban Sports membership, or free lunch)
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. The benefits offered are designed to provide employees with a good work-life balance and support their personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees (mid-sized agency)
Founded: 2003
Company Description:
- Full-service internet agency specializing in corporate communication, e-commerce, mobile, and online marketing
- Serves national and international clients from various industries, including fashion, healthcare, and football
- Offers innovative online communication and e-business solutions
Company Specialties:
- E-commerce
- Web development
- Shopware
- TYPO3
- Online marketing
- Mobile marketing
- Scayle
- Contentful
- Storyblok
- AI
Company Website: http://www.brandung.de
ASSUMPTION: Brandung GmbH is a mid-sized, full-service internet agency with a strong focus on corporate communication and digital marketing. They serve a diverse range of clients and offer comprehensive online communication solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the management team
Work Arrangement: On-site, full-time with flexible hours
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to collaborate with and learn from experienced colleagues in different fields
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department, as well as the chance to work on diverse and challenging projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Cologne and Berlin, Germany
Geographic Context:
- Cologne: A major city in western Germany, known for its vibrant cultural scene and historic architecture
- Berlin: The capital and largest city of Germany, known for its diverse culture, vibrant nightlife, and historic landmarks
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The office locations offer a dynamic and culturally rich environment, with flexible working hours to support a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the management team
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and presentation skills
- Event management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and be prepared to discuss how your skills and experience align with their needs
ATS Keywords: Marketing Manager, Corporate Marketing, Strategic Planning, Digital Communication, Event Management, Partnership Management, AI, Innovation, Germany
ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit. Tailoring your application materials and preparing for the interview will help you make a strong impression.
🛠️ Tools & Technologies
- Marketing content management systems (e.g., Hubspot)
- Social media platforms and tools (e.g., Hootsuite, Buffer)
- Event management software (e.g., Eventbrite, Cvent)
- AI and innovative marketing technologies
ASSUMPTION: The role requires proficiency in marketing content management systems, social media tools, and event management software. Familiarity with AI and innovative marketing technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Transparency and open communication
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with diverse teams and managing multiple projects?
- Do you have a passion for innovation and staying up-to-date with the latest marketing trends?
ASSUMPTION: Brandung GmbH values innovation, collaboration, and open communication. Candidates who are comfortable working in a dynamic and collaborative environment, and who share the company's passion for innovation, will be a good fit for the role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest marketing trends and technologies
- Working in a fast-paced and dynamic environment
- Adapting to the unique needs and preferences of diverse clients
ASSUMPTION: The role presents challenges related to project management, staying current with industry trends, and working effectively with diverse clients and teams.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on strategic planning and branding, in addition to digital communication and event management
- Brandung GmbH is a mid-sized agency with a diverse range of clients, offering opportunities to work on various projects and gain experience in different industries
- This role offers potential for career growth and development within the marketing department
ASSUMPTION: This role differs from other marketing positions in its emphasis on strategic planning and branding, and offers unique opportunities for professional growth and experience in a diverse range of industries.
📝 Sample Projects
- Developing and implementing a strategic marketing plan for a new product launch
- Creating and executing a social media campaign to increase brand awareness and engagement
- Managing an event or conference, including logistics, speaker coordination, and promotion
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the role, from strategic planning and execution to event management and coordination.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying current with industry trends?
ASSUMPTION: These interview questions are designed to help you better understand the role, the company's marketing strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and be prepared to discuss how your skills and experience align with their needs
- Follow up with the hiring manager, Inga, within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
