Marketing Manager (m/w/d) Content & Community

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d) Content & Community

🔹 Company: Bodenglück

🔹 Location: Südbrookmerland, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and executing marketing projects, coordinating stakeholders
• Creating cross-channel editorial plans
• Actively managing the community, engaging with users, and gathering feedback
• Building influencer relationships and utilizing user-generated content
• Collaborating with the team to create engaging content and optimize performance

ASSUMPTION: This role requires a strong organizational background and a keen eye for design and trends to create compelling content and manage projects effectively.

📋 Key Responsibilities

✅ Marketing Project Management: Oversee the planning, execution, and coordination of marketing projects, ensuring efficient project management and stakeholder communication.

✅ Editorial Planning: Develop and maintain cross-channel editorial plans, ensuring consistent and engaging content across various platforms.

✅ Community Management: Actively engage with the community, respond to inquiries, gather feedback, and develop appropriate content formats.

✅ Influencer Relations & UGC: Identify and collaborate with influencers, build partnerships, and leverage user-generated content for authentic inspiration.

✅ Copywriting & Content Creation: Write engaging content for social media, newsletters, and other channels, and contribute to content creation alongside the team.

✅ Performance Feedback: Regularly review performance insights with the team to optimize content and drive data-informed ideas.

ASSUMPTION: The role may require occasional on-camera appearances for content creation.

🎯 Required Qualifications

Education: Degree or training in marketing, communication, or media

Experience: 1-2 years in social media, community, or content marketing

Required Skills:

• Excellent organizational skills and ability to work independently
• Strong communication skills in German, with a keen eye for design and trends
• Experience with Google Workspace, Canva, Meta Business Suite, Later, or similar tools
• Ability to work proactively and collaboratively within a team

Preferred Skills:

• Experience with Bodenglück products or similar e-commerce brands
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely beneficial for this role due to the global nature of e-commerce.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Germany with 1-2 years of experience, the estimated salary range is €35,000 - €45,000 per year.

Benefits:

• Flexible working hours and hybrid work arrangement
• 28 vacation days
• Support for independent work and quick decision-making processes
• Training opportunities and room for idea development
• Job bike, company pension scheme, employee discounts, and corporate benefits
• Access to a strong e-commerce network
• Creative team environment with a focus on employee input

Working Hours: Full-time (40 hours per week) with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce, focusing on helping people find the right floor for their lifestyle

Company Size: Small to medium-sized, with a growing team and a strong focus on employee input

Founded: 2022 (based on the company's website)

Company Description:

• Bodenglück is a passionate team dedicated to helping people find the perfect floor for their lives
• The company offers a wide range of products and aims to provide strong, engaging content to support its marketing strategy
• Bodenglück fosters independent work, quick decision-making, and offers opportunities for professional growth

Company Specialties:

• E-commerce marketing
• Content creation and community management
• Influencer relations and user-generated content

Company Website: bodenglueck.de

ASSUMPTION: Bodenglück is a young, growing company with a strong focus on employee input and independent work, which may result in a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Junior to Mid-level Marketing Manager

Reporting Structure: This role reports directly to the founders, Martin and Immo, and works closely with the marketing team

Work Arrangement: Hybrid, with flexible working hours and the option to work from home

Growth Opportunities:

• As the company grows, there may be opportunities for career advancement within the marketing department
• The role offers the chance to shape the marketing strategy and make a significant impact on the company's success
• Bodenglück provides training opportunities and room for idea development, fostering professional growth

ASSUMPTION: Given the company's growth and focus on employee input, there may be opportunities for career advancement and professional development in the near future.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work from home and on-site at the Südbrookmerland office

Office Location(s): Südbrookmerland, Germany

Geographic Context:

• The Südbrookmerland region is located in the state of Lower Saxony, Germany
• The area is known for its natural beauty and offers a mix of urban and rural living
• Südbrookmerland is easily accessible by car and public transportation

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home

ASSUMPTION: The hybrid work arrangement may vary depending on the company's growth and the team's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing team
• Final decision and job offer

Key Assessment Areas:

• Organizational skills and project management abilities
• Communication and collaboration skills
• Creativity and design sense
• Alignment with Bodenglück's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Bodenglück's products and marketing strategy
• Showcase your creativity and design sense through relevant examples or a portfolio

ATS Keywords: Marketing project management, editorial planning, community management, influencer relations, user-generated content, copywriting, content creation, performance feedback, communication, organization, team spirit, Bodenglück, e-commerce, marketing strategy

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.

🛠️ Tools & Technologies

• Google Workspace (G Suite)
• Canva
• Meta Business Suite
• Later
• Social media platforms (Instagram, Pinterest, LinkedIn, TikTok, etc.)

ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adapts to new marketing trends.

👔 Cultural Fit Considerations

Company Values:

• Passion for helping people find the perfect floor
• Collaboration and employee input
• Independent work and quick decision-making
• Continuous learning and professional growth

Work Style:

• Proactive and independent
• Collaborative and open to feedback
• Creative and design-focused
• Adaptable and willing to learn

Self-Assessment Questions:

• Do you share Bodenglück's passion for helping people find the perfect floor?
• Are you comfortable working independently and making decisions quickly?
• Do you thrive in a collaborative environment and value employee input?
• Are you creative and design-focused, with a keen eye for trends?

ASSUMPTION: Bodenglück values employees who are passionate, proactive, and willing to learn, as well as those who can collaborate effectively within a team.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a growing company and evolving marketing strategies
• Balancing independent work with collaborative efforts
• Occasional on-camera appearances for content creation

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and effective communication within the team.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a stronger emphasis on community management and user-generated content
• Bodenglück's focus on e-commerce marketing may require additional skills in digital marketing and online customer engagement
• This role offers the opportunity to shape the marketing strategy and make a significant impact on the company's success

ASSUMPTION: While this role shares similarities with other Marketing Manager positions, its focus on community management and user-generated content sets it apart.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product line
• Collaborating with influencers to create sponsored content and drive engagement
• Analyzing performance data to optimize content and improve marketing strategies

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Bodenglück?
• What are the primary challenges facing the marketing team, and how can this role address them?
• How does Bodenglück support the professional growth and development of its employees?
• What is the expected workload and time commitment for this role?
• How does the company envision the marketing department evolving as Bodenglück grows?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples showcasing your creativity and design sense
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.