π Core Information
πΉ Job Title: Marketing Manager (m/w/d)
πΉ Company: Airbus Secure Land Communications GmbH
πΉ Location: Ulm, Baden-WΓΌrttemberg, Germany
πΉ Job Type: Fixed-term (2 years)
πΉ Category: Marketing
πΉ Date Posted: 2025-04-03
πΉ Experience Level: Professional (5-10 years)
πΉ Remote Status: Hybrid (3 office days per week)
π Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing various marketing activities
- Focusing on website localization and digital marketing within the region
- Managing regional marketing campaigns and ensuring alignment with global marketing plan and budget
- Collaborating with the global team to create and manage content production
- Planning and executing events such as workshops and trade shows (live and online)
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, as well as strong project management and communication skills.
π Key Responsibilities
β
Plan, coordinate, and execute various marketing activities
β
Focus on website localization and digital marketing within the region
β
Manage regional marketing campaigns and ensure alignment with global marketing plan and budget
β
Collaborate with the global team to create and manage content production
β
Plan and execute events such as workshops and trade shows (live and online)
β
Ensure the visibility of Airbus SLC solutions and products within digital marketing
β
Ensure the conformity of digital marketing activities with other marketing activities (social media, etc.)
ASSUMPTION: The role may involve working with cross-functional teams and stakeholders to ensure consistent messaging and branding across all marketing channels.
π― Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 5-10 years of relevant experience in marketing, preferably in the technology or telecommunications sector
Required Skills:
- Proven experience in marketing, with a focus on digital marketing and localization
- Strong project management skills
- Proficiency in IT tools such as Confluence and MS Office, as well as marketing and sales tools
- Excellent communication and presentation skills in English and German
- Strong analytical skills and ability to analyze market trends and customer needs
- Ability to work independently and in a team environment
Preferred Skills:
- Fluency in French and/or Spanish
- Experience with inbound marketing methods
- Knowledge of the defense and space industry
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the technology or telecommunications sector are preferred.
π° Compensation & Benefits
Salary Range: β¬55,000 - β¬70,000 per year (based on experience and qualifications)
Benefits:
- Attractive compensation package including vacation and holiday pay
- Mobile working options
- Diverse training opportunities
- Company pension scheme and employee stock options
- Discounted car leasing, public transport subsidy, and local business discounts
- Childcare support and health services
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 5-10 years of experience in the technology or telecommunications sector.
π Applicant Insights
π Company Context
Industry: Defense and Space Manufacturing. Airbus is a global leader in aerospace and defense, offering a wide range of products and services for both civilian and military customers.
Company Size: 10,001+ employees. As a large organization, Airbus offers a range of opportunities for career growth and development.
Founded: 1970. Airbus was founded as a result of a merger between several European aerospace companies.
Company Description:
- Airbus is a global leader in aerospace and defense, offering a wide range of products and services for both civilian and military customers.
- The company is committed to achieving workforce diversity and creating an inclusive working environment.
- Airbus supports flexible working arrangements to stimulate innovative thinking.
Company Specialties:
- Border security
- Cyber security
- Defense systems
- Earth observation satellites
- Eurofighter Typhoon
- Military aircraft
- Orbital systems
- Telecommunication satellites
- Satellite launchers
- Secure communications
- Unmanned aircraft (UAS/UAV)
- Space and satellites
Company Website: http://www.airbus.com
ASSUMPTION: As a large, global organization, Airbus offers a wide range of opportunities for career growth and development. The company's focus on innovation and technology makes it an attractive employer for marketing professionals with a strong background in the technology or telecommunications sector.
π Role Analysis
Career Level: Mid-level marketing professional with 5-10 years of experience in the technology or telecommunications sector.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing for the region.
Work Arrangement: Hybrid (3 office days per week) with mobile working options.
Growth Opportunities:
- Potential for career progression within the marketing department or other departments within Airbus.
- Opportunities for international assignments or relocation within the Airbus group.
- Access to diverse training and development opportunities to support career growth.
ASSUMPTION: As a large, global organization, Airbus offers a range of opportunities for career growth and development. The company's focus on innovation and technology makes it an attractive employer for marketing professionals with a strong background in the technology or telecommunications sector.
π Location & Work Environment
Office Type: Modern office environment with mobile working options.
Office Location(s): Ulm, Baden-WΓΌrttemberg, Germany
Geographic Context:
- Ulm is a beautiful university city located on the Danube between Munich and Stuttgart.
- The city offers a high quality of life with a rich cultural scene and historical attractions.
- Ulm is an ideal location for professionals seeking a balance between urban and rural living.
Work Schedule: Full-time (40 hours per week) with flexible working arrangements.
ASSUMPTION: Ulm offers a high quality of life with a rich cultural scene and historical attractions. The city is an ideal location for professionals seeking a balance between urban and rural living.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the department head or other stakeholders
Key Assessment Areas:
- Marketing and digital marketing skills
- Project management skills
- Communication and presentation skills
- Analytical skills and market analysis
- Cultural fit and alignment with Airbus values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and digital marketing skills and experience.
- Demonstrate your ability to analyze market trends and customer needs in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment.
ATS Keywords: Marketing, Digital Marketing, Localization, Project Management, IT Tools, English, German, B2B Marketing, Technology, Telecommunications
ASSUMPTION: As a large, global organization, Airbus receives a high volume of applications for marketing roles. Applicants should tailor their application materials to highlight their relevant skills and experience and demonstrate their ability to analyze market trends and customer needs.
π οΈ Tools & Technologies
- Confluence
- MS Office Suite
- Marketing and sales tools
- Visual design tools
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the department and the organization.
π Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Excellence
- Trust
- Respect
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality products and services
- Adaptable and responsive to change
- Committed to continuous learning and development
Self-Assessment Questions:
- Do you have a strong background in marketing, with a focus on digital marketing and localization?
- Are you proficient in IT tools such as Confluence and MS Office, as well as marketing and sales tools?
- Do you have excellent communication and presentation skills in English and German?
- Are you able to work independently and in a team environment?
- Do you share Airbus' commitment to innovation, sustainability, and excellence?
ASSUMPTION: As a large, global organization, Airbus values diversity and inclusion and seeks to create a work environment that supports the success of all employees.
β οΈ Potential Challenges
- The role may require working with cross-functional teams and stakeholders to ensure consistent messaging and branding across all marketing channels.
- The role may involve managing regional marketing campaigns and ensuring alignment with the global marketing plan and budget.
- The role may require working in a hybrid environment with mobile working options.
- The role may require working in a fast-paced and dynamic industry with a focus on innovation and technology.
ASSUMPTION: As a large, global organization, Airbus offers a range of opportunities for career growth and development. However, the role may also present challenges related to working with cross-functional teams and stakeholders, managing regional marketing campaigns, and working in a hybrid environment with mobile working options.
π Similar Roles Comparison
- This role is similar to other marketing manager roles in the technology or telecommunications sector, but with a focus on digital marketing and localization.
- This role may require more experience in digital marketing and localization than other marketing manager roles in the technology or telecommunications sector.
- This role may offer more opportunities for career growth and development within a large, global organization than other marketing manager roles in the technology or telecommunications sector.
ASSUMPTION: As a large, global organization, Airbus offers a range of opportunities for career growth and development. However, the role may also present unique challenges related to working with cross-functional teams and stakeholders, managing regional marketing campaigns, and working in a hybrid environment with mobile working options.
π Sample Projects
- Developing and executing a regional marketing campaign to launch a new product or service
- Managing the localization of the company website and other digital marketing materials
- Collaborating with the global team to create and manage content production for regional marketing channels
- Planning and executing an event such as a workshop or trade show (live or online)
ASSUMPTION: The specific projects for this role may vary depending on the needs of the department and the organization.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the region and the organization?
- What are the key challenges facing the marketing department and the organization as a whole?
- How does the company support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: As a large, global organization, Airbus offers a range of opportunities for career growth and development. Applicants should ask questions that focus on the specific needs of the department and the organization, as well as the company's approach to professional development and work-life balance.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant marketing and digital marketing skills and experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment.
- If selected for an interview, be prepared to discuss your approach to market analysis and customer needs.
- Follow up with the hiring manager within one week of your interview to express your interest in the position.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.