📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d)
🔹 Company: Gusti Leder GmbH
🔹 Location: Rostock, Germany (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Germany)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand positioning
- Leading the marketing team and creating innovative campaigns
- Analyzing market trends and customer behavior to drive growth
- Managing marketing budget and ensuring optimal resource allocation
- Collaborating with influencers for targeted brand placement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in marketing to drive success.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to position the brand and products effectively
✅ Leading the marketing team and fostering a collaborative work environment
✅ Creating innovative campaigns to increase brand awareness and customer engagement
✅ Analyzing market trends and customer behavior to identify growth opportunities
✅ Managing marketing budget and ensuring optimal resource allocation
✅ Initiating and managing influencer collaborations for targeted brand placement
✅ Monitoring campaign performance and using insights to optimize future strategies
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, growing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: At least 5 years of experience in marketing, with a proven track record of success in developing and implementing marketing strategies
Required Skills:
- Proven leadership and team management skills
- Strong analytical skills and data-driven decision-making
- Excellent communication and interpersonal skills
- Fluency in German (C1 level or above)
- Experience in influencer marketing and collaboration
Preferred Skills:
- Experience in the fashion or retail industry
- Fluency in English (B2 level or above)
- Knowledge of SEO and content marketing strategies
ASSUMPTION: Candidates with experience in the fashion or retail industry and proficiency in English may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Attractive salary package with overtime compensation
- Flexible working hours and remote work options
- Exclusive employee discounts on products
- Regular massages and yoga sessions
- Free lunch twice a week
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees (Growing retail company)
Founded: 2009 (14 years ago)
Company Description:
- Gusti Leder is a retail company committed to sustainability, slow fashion, and transparency
- Focuses on using leather as the main material and maintaining a transparent production process
- Offers a wide range of products, including bags, backpacks, accessories, and stationery
Company Specialties:
- Slow Fashion
- Transparency in Production
- Personalized Products
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's commitment to sustainability and slow fashion sets it apart in the fashion industry and attracts conscious consumers.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the CEO or a senior marketing manager
Work Arrangement: Remote (Germany) with flexible working hours
Growth Opportunities:
- Potential to grow into a senior marketing role or management position
- Opportunities to expand skills and knowledge in the growing retail sector
- Chance to contribute to the company's mission and make a significant impact
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's headquarters in Rostock)
Office Location(s): Rostock, Germany
Geographic Context:
- Rostock is located in the state of Mecklenburg-Western Pomerania, Germany
- Known for its historic city center and cultural attractions
- Offers a high quality of life with affordable living costs compared to larger cities
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Working remotely from Germany allows for a better work-life balance and the opportunity to live in a scenic, historic city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the CEO or senior leadership
Key Assessment Areas:
- Marketing strategy development and implementation
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of Gusti Leder's mission and values in your application materials
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to express your enthusiasm for the role
ATS Keywords: Marketing strategy, team leadership, campaign development, market analysis, budget management, influencer collaboration, data interpretation, customer engagement
ASSUMPTION: Gusti Leder uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and transparency in production
- Commitment to slow fashion and high-quality products
- Fostering a collaborative and inclusive work environment
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Gusti Leder's commitment to sustainability and slow fashion?
- How do you prefer to work in a team, and how do you handle conflicts or disagreements?
- How do you stay organized and motivated when working independently on projects?
ASSUMPTION: Candidates who demonstrate a strong alignment with Gusti Leder's values and a suitable work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a marketing budget in a growing company with limited resources
- Balancing remote work and maintaining a strong team dynamic
- Adapting to a fast-paced, dynamic work environment
- Navigating the complexities of the fashion industry and its trends
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on driving growth through strategic marketing initiatives rather than day-to-day tactical execution
- Gusti Leder's commitment to sustainability and slow fashion sets it apart from other fashion retailers
- This role offers opportunities for professional growth and development within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and values.
📝 Sample Projects
- Developing and implementing a marketing strategy to launch a new product line
- Analyzing market trends and customer behavior to identify growth opportunities
- Managing influencer collaborations to increase brand awareness and engagement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does the company plan to support the growth and development of the marketing team?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of marketing campaigns and initiatives?
- What opportunities are there for professional growth and development within the company?
- How does the company foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to express your enthusiasm for the role
- If selected for the final interview, be prepared to discuss your marketing strategy for Gusti Leder and how you would drive growth and engagement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
