Marketing-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing-Manager (m/w/d)

🔹 Company: MY Humancapital GmbH

🔹 Location: Erlangen, Bavaria, Germany

🔹 Job Type: Full-Time, Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Translating marketing requirements into a suitable data structure within the Customer Data Platform
• Supporting regional marketing teams in effectively using the platform
• Identifying target groups and assisting in developing personalized marketing measures
• Collaborating with marketing, IT, and data teams to coordinate efforts and manage technological changes

ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on data-driven marketing strategies.

📋 Key Responsibilities

✅ Translate marketing requirements into a suitable data structure within the Customer Data Platform

✅ Support regional marketing teams in effectively using the platform

✅ Identify target groups and assist in developing personalized marketing measures

✅ Collaborate with marketing, IT, and data teams to coordinate efforts and manage technological changes

✅ Continuously improve segmentations strategies and automation solutions

ASSUMPTION: This role involves both strategic planning and hands-on implementation, requiring strong project management skills.

🎯 Required Qualifications

Education: Completed university degree in Marketing or a related field

Experience: Proven experience as a Marketing Manager, preferably in Customer Data Platforms, Marketing Automation, or data-driven marketing

Required Skills:

• Proficient in data analysis tools and MS Office
• Excellent communication and presentation skills
• Strong organizational skills and ability to work independently
• Fluency in German and English

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the local market and customer base

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and knowledge of the local market would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for Marketing Managers in Germany)

Benefits:

• Flexible working hours and 35-hour workweek
• Job security with a market leader
• Structured onboarding process
• Modern work environment with up-to-date equipment
• Abwechslungsreiche Tätigkeit im internationalen Umfeld

Working Hours: 35 hours per week, with flexible hours and the option for home office work

ASSUMPTION: The salary range is estimated based on industry standards for Marketing Managers in Germany, considering the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: MY Humancapital GmbH is a staffing and recruiting company specializing in personal recruitment in the Munich area. They focus on providing experienced values in the areas of temporary employment, personnel leasing, and HR consulting.

Company Size: With 51-200 employees, MY Humancapital GmbH offers a medium-sized company environment, providing opportunities for growth and development while maintaining a personal touch.

Founded: The company was founded in 2017 and has since established itself as a reliable partner for both companies and job seekers in the Munich area.

Company Description:

• MY Humancapital GmbH specializes in personal recruitment, focusing on temporary employment, personnel leasing, and HR consulting
• The company aims to provide experienced values to both companies and job seekers in the Munich area
• They strive to create a zielorientierte Arbeitsweise with besten Resultaten for both clients and candidates

Company Specialties:

• Personalvermittlung
• Arbeitnehmerüberlassung
• Interims Management
• Social Recruiting
• Performance Recruiting
• Headhunting
• Master Vendor
• Zeitarbeit
• HR Consulting
• Karrierecoaching
• Active Sourcing
• Candidate Experience
• Talent Management
• Talent Acquisition

Company Website: www.my-humancapital.de

ASSUMPTION: As a staffing and recruiting company, MY Humancapital GmbH is likely to have a dynamic and fast-paced work environment, with a strong focus on customer satisfaction and results-driven strategies.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take the next step in their career, with the opportunity to grow within the company.

Reporting Structure: The Marketing Manager will likely report directly to the Head of Marketing or a similar position, with the opportunity to lead and mentor junior marketing team members.

Work Arrangement: This role is offered as a hybrid position, with 2 office days per week and the option for home office work. This arrangement allows for a good work-life balance while still fostering collaboration and teamwork.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunity to grow within the company as the business expands
• Chance to gain experience in various aspects of marketing, from strategy to implementation

ASSUMPTION: While not explicitly stated, there are likely opportunities for growth and development within this role, as the company continues to expand and evolve.

🌍 Location & Work Environment

Office Type: Modern office environment with up-to-date equipment and a top-notch cantine

Office Location(s): Erlangen, Bavaria, Germany

Geographic Context:

• Erlangen is a medium-sized city in Bavaria, Germany, with a population of approximately 210,000
• The city is known for its historic old town, vibrant cultural scene, and strong economy
• Erlangen is well-connected by public transportation, with easy access to nearby cities such as Nuremberg and Frankfurt

Work Schedule: Flexible working hours with a 35-hour workweek and the option for home office work

ASSUMPTION: The work environment at MY Humancapital GmbH is likely to be dynamic and collaborative, with a strong focus on results and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess qualifications and cultural fit
• On-site or virtual interview with the hiring manager and/or team members
• Final interview or assessment, depending on the company's hiring process

Key Assessment Areas:

• Marketing expertise and experience with Customer Data Platforms
• Data analysis skills and proficiency in relevant tools
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and the company's mission and values
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and its competitors to show your industry knowledge and enthusiasm for the role

ATS Keywords: Marketing Manager, Customer Data Platforms, Marketing Automation, Data-Driven Marketing, Data Analysis, MS Office, German, English

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Customer Data Platforms (e.g., Segment, Tealium, or similar)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)
• MS Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Zielorientierte Arbeitsweise (goal-oriented approach)
• Besten Resultaten (best results)
• Erfahrungswerten (experienced values)

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on customer satisfaction
• Dynamic and fast-paced, with a strong emphasis on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you results-driven and focused on delivering the best possible outcomes for clients and customers?
• Do you have strong communication and presentation skills, with the ability to work effectively with diverse teams?

ASSUMPTION: A strong cultural fit for this role would involve a candidate who is highly motivated, results-driven, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to technological changes and new tools as the company grows and evolves
• Balancing the need for strategic planning with hands-on implementation
• Working effectively with remote team members and stakeholders

ASSUMPTION: While not explicitly stated, there may be challenges related to managing multiple projects and priorities, as well as adapting to technological changes and new tools as the company grows and evolves.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager positions, but may require more hands-on implementation and project management skills
• As a staffing and recruiting company, MY Humancapital GmbH may have a more dynamic and fast-paced work environment than other companies in the industry
• This role offers the opportunity to grow within the company as the business expands, providing long-term career growth potential

ASSUMPTION: While this role shares similarities with other Marketing Manager positions, it may also present unique challenges and opportunities related to the company's focus on staffing and recruiting.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase brand awareness among a specific customer segment
• Collaborating with IT and data teams to optimize the use of Customer Data Platforms for marketing purposes
• Analyzing marketing data to identify trends and opportunities for improvement, and presenting findings to stakeholders

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required for this role, but the specific projects may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing team structure and how this role fits into it?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach work-life balance, and what support is available for employees to maintain a healthy work-life balance?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, but candidates should also feel free to ask their own questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and its competitors to show your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager, Simon Schneider, at 089 954 287 111 one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.