Marketing Manager (m/w/d), Hamburg

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d), Hamburg

🔹 Company: adlicious

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic development of the adlicious brand and image
• Content creation and marketing campaigns for various channels
• Social media management, focusing on LinkedIn
• Web performance marketing and Google Ads management
• Employer branding and internal communication

ASSUMPTION: This role requires a strong focus on brand management, content creation, and social media marketing, with additional responsibilities in web marketing and employer branding.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to strengthen the adlicious brand and image

✅ Create engaging content and marketing campaigns for various channels, including social media, website, and email

✅ Manage and grow adlicious' presence on LinkedIn and other relevant social media platforms

✅ Optimize the adlicious website and manage Google Ads account to improve performance and drive traffic

✅ Collaborate with HR to develop and execute employer branding strategies

✅ Analyze campaign performance and KPIs to optimize marketing efforts and improve ROI

ASSUMPTION: This role requires a strong understanding of marketing strategies, content creation, social media management, and web marketing, as well as the ability to analyze data and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Business, Marketing, Communication, or a related field

Experience: 1-2 years of marketing experience, preferably in an agency setting

Required Skills:

• Excellent PowerPoint skills, including template creation and slide deck development
• Strong social media expertise, with a focus on LinkedIn
• Analytical skills and data-driven decision-making
• Design skills and familiarity with design tools
• AI and automation skills, including content generation and marketing automation
• Creativity, openness, and strong communication skills in German and English

Preferred Skills:

• Experience with Google Ads and web analytics tools
• Knowledge of the advertising industry and trends
• Familiarity with employer branding strategies

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on content creation, social media management, and web marketing. Familiarity with AI and automation tools is a plus.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• Abwechslungsreiche Tätigkeit in einem jungen und dynamischen Team
• Übernahme der ÖPNV-Kosten
• JobRad
• Möglichkeiten zur eigenen Entwicklung (interne und externe Weiterbildungen)
• Möglichkeit zu Mobile-Office und Workation
• Modernste Arbeitsausstattung mit der Auswahl zwischen MacBook Pro oder Lenovo Thinkpad als Laptop inkl. Noise-Cancelling-Kopfhörer
• Ergonomische Arbeitsplätze
• Sprachkurse (egal ob Fremdsprache oder Deutsch)
• Viele Teamevents und Barabende in unserer Office-Bar mit leckeren Cocktails
• Firmeneigenes Fitnessstudio mit Cross-Training, Bodybuidling, Cardio, HIIT und Online Workouts
• Office Dogs

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The salary range is based on industry standards for a marketing manager role with 1-2 years of experience in Hamburg, Germany. Benefits are comprehensive and tailored to the company's culture and values.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2013

Company Description:

• adlicious is a leading advertising solutions provider that combines media, creative, and tech to create innovative advertising campaigns
• The company specializes in programmatic media, real-time advertising, and real-time bidding, among other services
• adlicious supports leading brands in delivering personalized ads across the digital customer journey

Company Specialties:

• Programmatic Media
• Real Time Advertising
• Real Time Bidding
• DSP
• DMP
• Attribution Modeling
• Targeting
• Retargeting
• Tracking
• Reporting
• Online display advertising
• Mobile advertising
• Video advertising
• Social advertising
• Programmatic Branding

Company Website: https://www.adlicious.me

ASSUMPTION: adlicious is a well-established company in the advertising industry, with a strong focus on technology and data-driven marketing strategies.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid (Office and Remote)

Growth Opportunities:

• Potential career progression to a senior marketing role or management position
• Opportunities to specialize in specific marketing channels or areas
• Chance to work on high-profile campaigns and collaborate with leading brands

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Winterstraße 2, Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the advertising industry
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The office is located in a vibrant and well-connected area of Hamburg, offering a modern and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and brand management
• Content creation and social media management skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills
• Demonstrate your understanding of the adlicious brand and its values
• Showcase your creativity and problem-solving skills through relevant examples or case studies

ATS Keywords: Marketing, Brand Management, Content Creation, Social Media, Web Marketing, Google Ads, Employer Branding, AI, Automation, German, English

ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Tailoring your application to the specific role and company is essential.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint)
• Social media platforms (LinkedIn, Instagram, TikTok)
• Google Ads
• Web analytics tools (Google Analytics)
• AI and automation tools (Make, Zapier)
• Design tools (Sketch, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Agile

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and innovative

Self-Assessment Questions:

• How do you align with adlicious' customer-centric approach to marketing?
• How do you stay up-to-date with the latest marketing trends and technologies?
• How do you approach collaboration and teamwork in a dynamic and fast-paced environment?

ASSUMPTION: adlicious values a customer-centric, innovative, and collaborative work environment, with a strong focus on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest marketing trends and technologies
• Balancing strategic planning and day-to-day tactical execution
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in an advertising agency, with a focus on brand management, content creation, and social media marketing
• Compared to other marketing roles in the advertising industry, this position offers a unique blend of strategic and tactical responsibilities
• Career progression in this role could lead to senior marketing or management positions within the company or the industry as a whole

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for career growth and development within the company and the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new product or service
• Creating and managing a social media campaign to increase brand awareness and engagement
• Optimizing the adlicious website to improve user experience and drive traffic
• Collaborating with HR to develop and implement an employer branding strategy

ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for adlicious?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does adlicious support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does adlicious foster a collaborative and innovative work environment?

ASSUMPTION: These questions help assess the role's strategic fit, priorities, and opportunities for professional growth and development, as well as the company's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills
• Prepare examples or case studies demonstrating your creativity and problem-solving skills
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.