📌 Core Information
🔹 Job Title: Marketing Manager (m/w/d) im Bereich Pharma
🔹 Company: SYNTEGON
🔹 Location: Crailsheim, Baden-Württemberg, Germany
🔹 Job Type: Vollzeit
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing optimal marketing initiatives to generate customer awareness and leads
- Coordinating marketing activities across various markets
- Managing internal and external support functions
- Planning and executing marketing campaigns, PR initiatives, and events
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Developing and executing Always-On marketing and lead generation campaigns
✅ Developing sales tools and case studies
✅ Planning and executing marketing campaigns, PR initiatives, and events in key markets
✅ Coordinating marketing activities with other markets, particularly within the EMEA region
✅ Controlling marketing initiatives and KPIs
✅ Coordinating internal and external support functions, such as agencies and the digital team
✅ Planning and executing internal and external events
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: A successfully completed degree in Marketing, Communication, or a related field with a focus on Marketing
Experience: Approximately 3 years of experience in a similar role with comparable responsibilities in B2B marketing, ideally in the pharmaceutical or technical sectors, and in cross-functional teams
Required Skills:
- Excellent communication skills in German and English
- Proficient in MS Office and common marketing tools, such as CRM or Scompler
- Experience in developing sales instruments
- Strong organizational skills and the ability to work independently and in a team
Preferred Skills:
- Experience in the pharmaceutical industry or with pharmaceutical products
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the pharmaceutical or technical sectors, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the pharmaceutical industry)
Benefits:
- Attractive working conditions, including a success bonus, vacation and Christmas pay, and additional benefits
- Flexible working hours and the possibility of mobile work
- Childcare subsidy and childcare during school holidays
- Employer-supported pension scheme
- Intensive training opportunities and comprehensive health management
- High-quality digital onboarding
Working Hours: 35 hours per week in a flexible, individual working time model with the possibility of mobile work
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the pharmaceutical industry. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: SYNTEGON is a leading provider of process and packaging technology for the pharmaceutical and food industries, with a focus on intelligent and sustainable solutions
Company Size: SYNTEGON is a medium-sized company with approximately 5,800 employees in more than 15 countries
Founded: SYNTEGON was founded in 1963 and has since grown into a global player in the life sciences industry
Company Description:
- SYNTEGON is a worldwide leading provider of process and packaging technology for the pharmaceutical and food industries
- The company offers intelligent and sustainable solutions for the production, processing, and packaging of pharmaceuticals and food products
- SYNTEGON's portfolio includes a wide range of equipment and systems for various applications, such as sterilization, generation of water and pure steam, freeze-drying, containment, clean air, cell culture, and cold storage
Company Specialties:
- Laminar air flow systems
- Sterilization systems
- Aseptic isolators
- Containment isolators
- Downflow booths
- RABS and cRABS
- EPC and EPCM services
- Consultancy services
- Validation services
- Freeze dryer systems
Company Website: https://www.telstar.com/
ASSUMPTION: SYNTEGON is a well-established company in the life sciences industry with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and development
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with other departments, such as Sales and Product Management
Work Arrangement: This is an on-site position with flexible working hours and the possibility of mobile work
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion of responsibilities within the marketing department or across other departments
- International assignments or projects
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: SYNTEGON's office in Crailsheim is a modern, well-equipped workspace with a collaborative and dynamic atmosphere
Office Location(s): Blaufelder Straße 45, 74564 Crailsheim, Germany
Geographic Context:
- Crailsheim is a city in the region of Baden-Württemberg, Germany, with a population of approximately 35,000 people
- The city is located in the heart of the Swabian-Franconian Forest, offering a high quality of life with a strong sense of community
- Crailsheim is easily accessible by car and public transportation, with nearby international airports in Stuttgart and Nuremberg
Work Schedule: The working hours are 35 hours per week in a flexible, individual working time model with the possibility of mobile work
ASSUMPTION: The work environment at SYNTEGON's Crailsheim office is collaborative, dynamic, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or other team members
- Final decision and job offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication skills and ability to work effectively in a team
- Problem-solving skills and adaptability
- Cultural fit and alignment with SYNTEGON's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the pharmaceutical industry and SYNTEGON's products and services
- Prepare examples of your marketing campaigns, initiatives, or projects that showcase your creativity, strategic thinking, and ability to deliver results
ATS Keywords: Marketing, B2B, Pharmaceutical, Campaign Development, Lead Generation, Sales Tools, PR Initiatives, Event Planning, Marketing Manager
ASSUMPTION: The application process at SYNTEGON is designed to assess the candidate's marketing expertise, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation and sustainability
- Customer focus and quality
- Collaboration and teamwork
- Continuous improvement and learning
Work Style:
- Dynamic and collaborative
- Results-driven and focused on delivering value
- Adaptable and open to change
- Supportive of employee growth and development
Self-Assessment Questions:
- Do you have a strategic mindset and the ability to develop and execute marketing campaigns that drive results?
- Are you a strong communicator with excellent written and verbal skills in German and English?
- Are you a team player with the ability to work effectively in a cross-functional team?
- Do you have a passion for the pharmaceutical industry and a commitment to SYNTEGON's mission and values?
ASSUMPTION: SYNTEGON values employees who are innovative, customer-focused, collaborative, and committed to continuous improvement and learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and multiple priorities
- Navigating a complex, global organization with multiple stakeholders and reporting lines
- Managing a diverse team with varying levels of experience and expertise
- Adapting to changes in the market, industry, or organization
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this role has a stronger focus on B2B marketing and a broader range of responsibilities, including sales tools development and event planning
- SYNTEGON's marketing department is more integrated with other departments, such as Sales and Product Management, compared to other pharmaceutical companies
- Career progression in this role may involve moving into a senior marketing role or management position, with opportunities for international assignments or projects
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and across the organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to generate leads for a new pharmaceutical product launch
- Creating and implementing a content marketing strategy to improve brand awareness and thought leadership in the pharmaceutical industry
- Planning and executing a major industry event or conference, including speaker management, logistics, and promotion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Manager role at SYNTEGON.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing department collaborate with other departments, such as Sales and Product Management?
- What opportunities are there for professional growth and development within the marketing department and across the organization?
- How does SYNTEGON support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns, initiatives, or projects that showcase your creativity, strategic thinking, and ability to deliver results
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
