Marketing-Manager (m/w/d) mit Schwerpunkt E-Commerce in Vollzeit

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d) mit Schwerpunkt E-Commerce in Vollzeit

🔹 Company: Kopp Verlag e.K.

🔹 Location: Rottenburg am Neckar, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of new digital marketing channels
• Managing and optimizing the online shop
• Conducting A/B tests and implementing successful concepts
• Monitoring and optimizing marketing KPIs
• Introducing new features and tools
• Competitive analysis and trend recognition
• Project management and collaboration with other departments
• Search engine marketing and newsletter management
• Social media management and community engagement
• Planning and executing special promotions

ASSUMPTION: This role requires a strong focus on digital marketing and e-commerce, with a mix of strategic planning, data-driven optimization, and hands-on execution.

📋 Key Responsibilities

✅ Supporting the development and implementation of new digital marketing and sales channels

✅ Managing, further developing, and optimizing the online shop

✅ Conducting A/B tests and implementing successful concepts

✅ Developing and monitoring relevant marketing KPIs, and deriving targeted optimization measures

✅ Introducing new features and tools

✅ Competitive analysis and early recognition of relevant trends

✅ Project management and coordination with other departments and external service providers

✅ Search engine marketing and newsletter management

✅ Social media management and community engagement

✅ Planning and executing special promotions

ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile skill set and the ability to adapt to various tasks.

🎯 Required Qualifications

Education: Completed degree or training in marketing, e-commerce, business informatics, or a related field

Experience: Ideally, some experience in online marketing

Required Skills:

• Strong affinity for online media, web design trends, responsive design, and web usability
• Structured, results-oriented, and independent working style
• Flexibility, commitment, and resilience
• High identification with the company's range of products
• Customer- and market-oriented thinking
• Creativity and innovative spirit
• Strong teamwork and communication skills
• Excellent German language skills in speaking and writing

Preferred Skills:

• Experience in online marketing or a related field
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, e-commerce, or a related field, with a focus on digital marketing and a proven ability to work independently and in a team.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (estimate based on market research for mid-level marketing roles in the region)

Benefits:

• Company fitness with EGYM Wellpass
• High employee discounts on the entire range
• 30 days of vacation plus December 24th and 31st off
• Attractive compensation package
• Own company restaurant with rich offerings, free water, coffee, and fresh organic fruit
• Joint employee events
• Asset-building benefits and company pension scheme
• Short decision-making paths and flat hierarchies
• Parking facilities for cars and bicycles directly at the building
• Modern equipped workplace
• Opportunities for further development and long-term career prospects

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in the region. The benefits package is comprehensive and designed to support employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Kopp Verlag e.K. is an independent, family-owned company that combines publishing and e-commerce under one roof. With over 170 employees, more than 3 million customers, over 10 million items in its range, and several thousand packages shipped daily, it is one of the leading mail-order companies in the alternative media and product sector.

Company Size: Medium-sized (201-500 employees), with a dynamic and growing environment that offers opportunities for professional development and career advancement.

Founded: 1993, with a strong focus on publishing and expanding into e-commerce in recent years.

Company Description:

• Offers a wide range of products, including books, magazines, dietary supplements, health foods, outdoor equipment, and emergency supplies
• Own brands: Kopp Vital (high-quality dietary supplements) and Kopp Naturkosmetik (natural cosmetics)
• Committed to providing customers with information and products that promote health, independence, and self-responsibility

Company Specialties:

• Publishing and distribution of alternative and independent media
• E-commerce and online retail
• Product development and branding

Company Website: https://www.kopp-verlag.de/

ASSUMPTION: Kopp Verlag e.K. is a well-established company with a strong focus on independent publishing and e-commerce, offering a diverse range of products and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the marketing director and works closely with other departments, such as sales, product management, and IT.

Work Arrangement: Full-time, on-site position at the company's headquarters in Rottenburg am Neckar, Germany.

Growth Opportunities:

• Advancement within the marketing department, such as taking on more responsibilities or moving into a management role
• Expansion into new digital marketing channels and platforms
• Collaboration with other departments to gain a broader understanding of the business and identify new opportunities

ASSUMPTION: This role offers a range of growth opportunities, both within the marketing department and across the company, allowing for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with a collaborative and dynamic work environment.

Office Location(s): Rottenburg am Neckar, Germany

Geographic Context:

• Rottenburg am Neckar is a town in the state of Baden-Württemberg, Germany, with a population of around 43,000 people
• The town is located near the Neckar River and offers a mix of urban and rural living
• It is well-connected by road and public transportation, with nearby cities including Stuttgart (approx. 30 km away)

Work Schedule: Standard full-time work schedule, with flexible working hours and the possibility of remote work for certain tasks.

ASSUMPTION: The work environment at Kopp Verlag e.K. is collaborative and dynamic, with a strong focus on teamwork and open communication. The location in Rottenburg am Neckar offers a mix of urban and rural living, with easy access to nearby cities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Relevant marketing and e-commerce experience
• Strong analytical and problem-solving skills
• Excellent communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing and e-commerce experience in your resume and cover letter
• Demonstrate your understanding of the company's products and target audience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Show enthusiasm for the role and the company's mission

ATS Keywords: Marketing, E-Commerce, Online Marketing, Web Design, Usability, A/B Testing, Marketing KPIs, Competitive Analysis, Search Engine Marketing, Newsletter Marketing, Social Media Management, Project Management, Customer-Oriented, Innovative, Teamwork, Communication

ASSUMPTION: The application process at Kopp Verlag e.K. is designed to assess candidates' relevant experience, skills, and cultural fit, with a focus on marketing and e-commerce expertise.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• E-commerce platforms (e.g., Shopify, Magento)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing and e-commerce tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Independence and freedom of opinion
• Quality and reliability
• Customer focus and service orientation
• Innovation and continuous improvement
• Responsibility and sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Customer-centric and committed to providing exceptional service

Self-Assessment Questions:

• Do you share Kopp Verlag e.K.'s commitment to independence and freedom of opinion?
• Are you passionate about providing exceptional customer service and focused on customer needs?
• Are you comfortable working in a dynamic and changing environment, and adaptable to new tools and technologies?
• Do you thrive in a collaborative and team-oriented work environment?

ASSUMPTION: Kopp Verlag e.K. values independence, quality, customer focus, innovation, responsibility, and sustainability. Candidates should be able to demonstrate a strong fit with these values and a commitment to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Balancing strategic planning and hands-on execution
• Working in a dynamic and growing company with evolving priorities and expectations

ASSUMPTION: This role presents several challenges, including managing multiple projects, staying up-to-date with digital marketing trends, and balancing strategic planning and hands-on execution in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on e-commerce and online marketing
• Unlike traditional publishing companies, Kopp Verlag e.K. combines publishing and e-commerce, offering a unique blend of responsibilities
• Career progression may involve expanding into new digital marketing channels or taking on more strategic responsibilities within the marketing department

ASSUMPTION: This role is unique in its combination of publishing and e-commerce responsibilities, offering a diverse range of experiences and opportunities for career growth.

📝 Sample Projects

• Developing and implementing a new social media marketing strategy to increase engagement and drive traffic to the online shop
• Conducting A/B tests to optimize the online shop's checkout process and improve conversion rates
• Analyzing competitor marketing strategies and identifying trends to inform Kopp Verlag e.K.'s marketing efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and analysis to hands-on execution and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most pressing marketing challenges facing the company, and how does this role contribute to addressing them?
• How does Kopp Verlag e.K. support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Kopp Verlag e.K. foster a culture of innovation and continuous improvement within its marketing department?

ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, team structure, and culture, as well as the specific expectations and opportunities for growth in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and e-commerce experience, as well as your enthusiasm for the role and the company's mission
• Prepare examples of successful marketing campaigns or projects you've worked on, and be ready to discuss them during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.