Marketing Manager (m/w/d) @Software Startup

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d) @Software Startup

🔹 Company: hellomateo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy to boost brand awareness and scale lead generation.
• Managing performance marketing campaigns across various digital channels, including Google Ads and social media.
• Optimizing content and inbound marketing to build sustainable growth strategies.
• Collaborating with partners, sales, and product teams to ensure alignment and success.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and innovative storytelling.

📋 Key Responsibilities

✅ Develop and implement a holistic marketing strategy to increase brand awareness and scale lead generation.

✅ Manage performance marketing campaigns across Google Ads, social media, and other digital channels.

✅ Optimize content and inbound marketing to build long-term growth strategies.

✅ Collaborate with partners, sales, and product teams to ensure alignment and success.

ASSUMPTION: The role may require occasional weekend work or flexibility in working hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: At least 1 year of experience in digital marketing, preferably in a fast-growing B2B or SaaS environment.

Required Skills:

• Proven experience in digital marketing, with a strong focus on performance marketing.
• Excellent analytical skills and data-driven mindset.
• Strong creative storytelling abilities.
• Fluency in German and excellent English skills.
• Experience with tools such as HubSpot, Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.

Preferred Skills:

• Experience with CRM automation and marketing automation tools.
• Knowledge of the software industry or relevant verticals.

ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing Manager with 1-2 years of experience in Berlin).

Benefits:

• Creative freedom to bring ideas and implement them directly.
• Dynamic team environment with regular team events, sports offers, and after-work drinks.
• Modern office located in the heart of Berlin.
• Access to conferences, workshops, and internal learning sessions for professional development.

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: hellomateo operates in the IT Services and IT Consulting industry, focusing on customer communication and experience solutions.

Company Size: hellomateo is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: hellomateo was founded in 2021, making it a relatively young and fast-growing startup.

Company Description:

• hellomateo is an omni-channel customer experience powerhouse that empowers local brands and businesses to drive growth through a digital customer lifecycle management platform.
• The company offers a range of services, including customer acquisition, conversion, and retention management, all within a single platform.
• hellomateo specializes in multichannel communication, with a focus on WhatsApp, SMS, and chatbot solutions.

Company Specialties:

• Software development and customer communication solutions.
• Customer relationship management (CRM) and marketing automation.
• Universal inbox and AI-powered chatbot technology.

Company Website: https://www.hellomateo.de

ASSUMPTION: hellomateo's focus on customer communication and experience makes it an attractive option for candidates interested in innovative and impactful marketing roles.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in a fast-paced, dynamic environment.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar executive role.

Work Arrangement: This is an on-site position, with occasional flexibility for remote work or adjusted hours.

Growth Opportunities:

• As a fast-growing startup, hellomateo offers ample opportunities for career progression and professional development.
• Candidates can expect to take on increased responsibilities and leadership roles as the company expands.
• The company's focus on innovation and continuous improvement provides ample opportunities for learning and skill development.

ASSUMPTION: hellomateo's rapid growth and focus on innovation make it an attractive option for candidates seeking to advance their careers in a dynamic and challenging environment.

🌍 Location & Work Environment

Office Type: hellomateo's office is located in the heart of Berlin, providing a modern and collaborative work environment.

Office Location(s): Alexandrinenstraße 2-3, Berlin, BE 10969, DE

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a wide range of cultural, recreational, and culinary experiences.
• The city is known for its thriving tech industry and startup scene, providing ample opportunities for networking and professional growth.
• Berlin's central location in Europe makes it an ideal hub for international business travel.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: hellomateo's central location in Berlin provides easy access to public transportation, cultural attractions, and a wide range of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture.
• Final interview or assessment, which may include a case study or presentation to evaluate the candidate's problem-solving and communication skills.

Key Assessment Areas:

• Analytical and problem-solving skills, with a focus on data-driven decision making.
• Creativity and storytelling abilities, with a strong portfolio or examples of successful marketing campaigns.
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance marketing, SEO, and content strategy.
• Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results and meet business objectives.
• Be ready to discuss your approach to data analysis and how you use data to inform your marketing strategies.

ATS Keywords: Digital Marketing, Performance Marketing, SEO, Content Strategy, CRM Automation, Google Ads, Social Media, HubSpot, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager

ASSUMPTION: hellomateo's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Meta Ads Manager
• LinkedIn Campaign Manager
• CRM and marketing automation tools (e.g., Salesforce, Marketo)

ASSUMPTION: hellomateo's marketing team uses a range of tools and technologies to optimize their campaigns and drive results. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: hellomateo values creativity, experimentation, and continuous learning.
• Collaboration: The company fosters a collaborative and inclusive work environment, with a focus on teamwork and cross-functional collaboration.
• Customer-centricity: hellomateo prioritizes the needs and preferences of its customers, with a focus on delivering exceptional customer experiences.

Work Style:

• Dynamic and fast-paced: hellomateo operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: The company values data-informed decision making and uses data to guide its marketing strategies and campaigns.
• Results-oriented: hellomateo focuses on driving measurable results and meeting business objectives.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, with a focus on innovation and continuous learning?
• Are you comfortable working with data and using data to inform your marketing strategies and campaigns?
• Do you have a proven track record of driving measurable results and meeting business objectives?

ASSUMPTION: hellomateo's focus on innovation, collaboration, and customer-centricity makes it an attractive option for candidates seeking a dynamic and impactful marketing role in a fast-growing startup.

⚠️ Potential Challenges

• The role may require occasional weekend work or flexibility in working hours to meet project deadlines.
• hellomateo's fast-paced and dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The company's focus on data-driven decision making may require candidates to develop new skills or improve existing ones.
• Berlin's competitive job market may make it challenging for candidates to secure a role with hellomateo, particularly for those without relevant experience or skills.

ASSUMPTION: hellomateo's fast-paced and dynamic environment, combined with its focus on data-driven decision making, may present unique challenges for candidates seeking to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing and data-driven decision making.
• hellomateo's focus on customer communication and experience sets it apart from other marketing roles in the IT Services and IT Consulting industry.
• This role offers significant growth opportunities for early-career marketing professionals seeking to advance their careers in a dynamic and challenging environment.

ASSUMPTION: hellomateo's unique focus on customer communication and experience, combined with its fast-paced and dynamic environment, makes it an attractive option for candidates seeking a challenging and impactful marketing role.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to increase brand awareness and drive lead generation for a new product launch.
• Managing performance marketing campaigns across multiple channels to optimize return on investment (ROI) and meet business objectives.
• Optimizing content and inbound marketing strategies to improve search engine rankings, drive organic traffic, and generate qualified leads.

ASSUMPTION: hellomateo's focus on innovation and continuous improvement provides ample opportunities for candidates to take on challenging and impactful marketing projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and how it informs marketing strategies and campaigns?
• How does hellomateo support the professional development and career growth of its marketing team members?
• Can you provide examples of successful marketing campaigns or projects that have been implemented by the company, and what made them successful?
• How does hellomateo collaborate with partners, sales, and product teams to ensure alignment and success?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: hellomateo's focus on innovation, collaboration, and customer-centricity makes it an attractive option for candidates seeking a dynamic and impactful marketing role in a fast-growing startup. Asking thoughtful and insightful questions during the interview process can help candidates better understand the company's culture, values, and approach to marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance marketing, SEO, and content strategy.
• Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results and meet business objectives.
• Be ready to discuss your approach to data analysis and how you use data to inform your marketing strategies.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.