Marketing Manager (m/w/x)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/x)

🔹 Company: K-tronik GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Actively contributing to the marketing team for critical infrastructures
• Managing digital marketing channels, including website, social media, marketing automation, and CRM
• Developing, executing, and optimizing social media and email campaigns tailored to target audiences
• Analyzing key metrics and continuously improving marketing efficiency and effectiveness

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing and understanding of B2B products and services.

📋 Key Responsibilities

✅ Actively contribute to the marketing team for critical infrastructures

✅ Manage digital marketing channels, including website, social media, marketing automation, and CRM

✅ Develop, execute, and optimize social media and email campaigns tailored to target audiences

✅ Analyze key metrics and continuously improve marketing efficiency and effectiveness

✅ Collaborate with creative teams in an international environment

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven optimization.

🎯 Required Qualifications

Education: Degree in Marketing Communications or equivalent professional experience

Experience: Proven experience in digital marketing, social media, and B2B marketing

Required Skills:

• Expertise in social media content creation, tools, and metrics (organic and paid media)
• Understanding of B2B product, service, and solution marketing
• Strong teamwork and responsibility-taking skills
• Proficiency in digital marketing tools and channels
• Fluency in English and German (written and spoken)

Preferred Skills:

• Experience with marketing automation and CRM tools
• Knowledge of SEO best practices

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for B2B products and services are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market rates for mid-level marketing roles in Munich)

Benefits:

• Company pension scheme and employee savings allowance
• 30 vacation days and flexible vacation planning
• Regular team events
• Kununu TOP Company award
• Corporate benefits (employee discounts)
• Free drinks
• Individual training opportunities
• 360° support, including feedback discussions, career planning, and relocation assistance
• Flexible working hours

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home occasionally

ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in Munich and the company's size and industry. Benefits are comprehensive and aimed at employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: K-tronik operates in the IT services and IT consulting industry, focusing on software development, testing, and hardware development for various sectors, including automotive, medical technology, and aerospace.

Company Size: K-tronik is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: K-tronik was founded in 2006 and has since grown to become a trusted engineering personnel service provider and outsourcing partner.

Company Description:

• K-tronik is a high-level engineering personnel service provider, supporting clients with specialists on-site and taking over outsourcing projects in their premises.
• The company offers exciting and challenging job opportunities to applicants and provides continuous career coaching.
• K-tronik fosters a modern and professional working atmosphere, motivating employees to perform at their best and supporting their qualifications.

Company Specialties:

• Software development
• Software testing
• Hardware development
• Infotainment
• Commercial vehicles
• Radio and communication
• Mechatronic engineering
• Medical technology
• Functional safety
• Robotics
• Aviation and aerospace
• Automotive

Company Website: https://www.k-tronik.de/de/

ASSUMPTION: K-tronik's diverse range of specialties and focus on high-level engineering personnel make it an attractive employer for professionals seeking challenging and innovative projects.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals seeking to advance their skills in digital marketing and B2B product marketing.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including creative teams and other marketing specialists.

Work Arrangement: The role is primarily on-site, with flexible working hours and the option to work from home occasionally.

Growth Opportunities:

• Expanding marketing expertise in B2B products and services
• Developing leadership skills by managing and mentoring junior marketing team members
• Gaining experience in critical infrastructure marketing
• Potential career progression to senior marketing roles or management positions

ASSUMPTION: This role offers strong growth potential for marketing professionals looking to expand their skills and take on more responsibility.

🌍 Location & Work Environment

Office Type: K-tronik's offices are modern and professional, fostering collaboration and innovation.

Office Location(s): Parkring 31, Garching bei München, 85748, DE and Schäffbräustraße 11, Ingolstadt, 85049, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life and vibrant cultural scene.
• The city is known for its strong economy, with a particular focus on technology, finance, and creative industries.
• Munich is also home to numerous international companies and organizations, providing ample networking opportunities.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home occasionally

ASSUMPTION: Munich's dynamic business environment and high quality of life make it an attractive location for marketing professionals seeking to advance their careers in a thriving city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site interview with the marketing team and relevant stakeholders
• Final interview with the Head of Marketing or a member of the executive team

Key Assessment Areas:

• Digital marketing skills and experience
• B2B marketing expertise
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Demonstrate your understanding of B2B marketing and digital marketing channels
• Showcase your ability to work collaboratively and take on responsibility
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Marketing Manager, Digital Marketing, Social Media, B2B Marketing, CRM, Marketing Automation, SEO, Teamwork, Responsibility, English, German

ASSUMPTION: K-tronik's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and B2B marketing expertise.

🛠️ Tools & Technologies

• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The role requires proficiency in digital marketing tools and platforms, with a focus on social media, marketing automation, and CRM.

👔 Cultural Fit Considerations

Company Values:

• Passion for technology
• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and data-informed

Self-Assessment Questions:

• Do you share K-tronik's passion for technology and innovation?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you thrive on taking responsibility and driving results?

ASSUMPTION: K-tronik values candidates who are passionate about technology, collaborative, and driven to achieve results.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to the unique requirements of critical infrastructure marketing
• Balancing creative and analytical aspects of the role
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on critical infrastructure marketing, requiring a unique blend of skills and industry knowledge.
• Compared to other marketing manager roles, this position offers a more specialized focus and the opportunity to work on cutting-edge projects in the technology sector.
• Career progression may involve moving into senior marketing roles or management positions within K-tronik or related companies.

ASSUMPTION: This role offers a unique opportunity for marketing professionals seeking to specialize in critical infrastructure marketing or expand their skills in the technology sector.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness of a new product launch in the automotive industry
• Analyzing website performance data to identify areas for improvement and implementing SEO strategies to enhance rankings and user experience
• Managing a marketing automation project to streamline customer communication and improve conversion rates for a medical technology client

ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and the opportunity to work on innovative and challenging projects in the technology sector.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does K-tronik support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does K-tronik foster a collaborative and innovative work environment?

ASSUMPTION: These questions help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
• Prepare questions about the role, team, and company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.